• Loading stock data...
Friday, July 26, 2024
Join us this September for Tuned In Request to Attend

Bronny James Commits to Play College Basketball With USC Trojans

  • When the younger James steps onto campus, he will be nation's highest NIL earner.
  • Bronny James has signed an NIL deal with Beats by Dre — the company's first high school athlete.
Bronny James heads to USC.
Maria Lysaker-USA TODAY Sports

Four-star prospect Bronny James announced his college commitment and won’t be far away from his famous father and family.

James revealed on Instagram that he is committed to USC.

The 19th prospect, according to ESPN 100 for this year, chose the Trojans over Ohio State and Oregon.

When the Sierra Canyon guard steps onto the Los Angeles campus, he will be the top-rated NIL player in men’s college basketball with a $5.9 million valuation, according to On3. James, who was named a McDonald’s All-American in January, has nearly 13 million followers on Instagram and Twitter.

The son of future Hall of Famer LeBron James has signed several deals, including becoming the first high schooler to sign with Beats By Dre. James will also be one of two male high school players already signed to a Nike NIL deal and will be playing for a school with an agreement with the brand.

Another James son is making his way up the basketball ladder.

Bronny’s younger brother, Bryce, signed a deal with Klutch Sports for NIL representation last December. He just completed his sophomore year at Sierra Canyon.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Landmark Settlement Proposal Filed in House v. NCAA Case

The NCAA is one step closer to allowing schools to pay their players.

Big Ten Commissioner: Why Staying Put With 18 Members Is Plenty—for Now

Big Ten commissioner Tony Petitti is focused on properly integrating the new schools into the conference.

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.
podcast thumbnail mobile
Front Office Sports Today

Olympics Open: What Athletes Can Do With 15 Minutes of Fame

0:00

Featured Today

Teahupo'o Tahiti Surfing

Olympic Surfing Crashes on Tahiti Like a Wave

For Teahupo‘o’s locals, the Olympics are a mixed blessing.
July 24, 2024

The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success

Growing fandom and a long wait have already reaped dividends for EA.
July 22, 2024

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’

Texas Tech Poaches Softball Star With $1 Million NIL Deal

It’s more money than most college football players get.
July 18, 2024

College Football Playoff’s Next Era: Why Further Expansion Is on Hold

Twelve teams will make the playoff this season.
July 22, 2024

ACC Commissioner: FSU, Clemson Lawsuits ‘Incredibly Harmful’

Jim Phillips laid into FSU and Clemson during football media days.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 10, 2024

Pac-12 Media Days Evolve Into a Cocktail Party at the Bellagio

The two-team ‘zombie conference’ is still hosting a football media day.
July 9, 2024

Big 12’s New Era Kicks Off: Expansion, Private Equity, and Global Ambitions

The new 16-team conference is holding media days in Las Vegas.
July 9, 2024

Arch Manning Will Be in EA’s ‘College Football 25’ After All

The NCAA’s most famous backup had previously opted out.
July 8, 2024

Dan Hurley Finally Has New UConn Deal After Dramatic Offseason

Hurley is now the second-highest-paid coach in college basketball.