The Business of Hockey Institute continues to establish itself as a premier organization for professional development in the sport.
The BHI recently announced a partnership with the Chicago Blackhawks, which includes a designated number of class registrations for Blackhawk employees within the institute’s curriculum.
Founded in 2015, the BHI partnered with Edmonton’s Athabasca University to offer the first MBA in hockey management as well as the standalone Certified Hockey Professional education program.
“The CHP is designed to be the ideal professional development program for business employees in hockey organizations,” said Brian Burke, BHI co-founder. “It would definitely benefit a lot of people working for NHL franchises. We are proud to have the Chicago Blackhawks as our first academic partner and look forward to working with their valued employees.”
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The organization also awards honorary CHPs to established hockey executives, including the first presented to Blackhawks President and CEO John McDonough.
“We approached Mr. McDonough with a proposal to provide professional development opportunities to their employees and he was on board with it,” BHI Managing Director Manav Deol said.
The Blackhawks partnership has broadened the institute’s mission to include more professional development, and BHI intends on seeking out more NHL partnerships, Deol said. There’s also hope Blackhawks employees will impart peer-to-peer real-world experience and knowledge to other BHI students, as well as networking opportunities.
“BHI continues to innovate and grow the business side of hockey by providing professional development opportunities for those that are both currently working in hockey and those who strive to join this competitive industry,” McDonough said.
Students and hockey professionals alike can enroll in the CHP (for CAD $50,000) or take part in the entire MBA in hockey management (for CAD $80,000). Terms of the Blackhawks partnership were not disclosed.
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“The costs can be flexible, depending on if a team enrolls an employee or employees enrolls on their own,” Deol said.
In Canada, hockey organization employees enrolled by teams can see the costs reduced to a third, thanks to the Canada Job Grant program. The BHI also offers scholarships starting at $5,000.
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Courses at the BHI include Business of Hockey, Marketing Hockey Strategically, Integrated Marketing Communications for Hockey, Game Day Management & Marketing, Managing Franchises Strategically, and Hockey Operations. The courses are taught by sports management academics from universities across North America.
While most of the courses focus on the business side of hockey, Deol said it is important for many hockey organization employees to hold a foundational understanding of what goes on in hockey operations.
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Burke and Ritch Winter, a player agent, started BHI when they realized few sports management programs across the continent focused exclusively on hockey.
“We want to be the organization that the best hockey teams in the world come to train their business employees,” Deol said. “We also want to be the incubator that teams look to when they are searching for qualified candidates to join their business operations.”
