• Loading stock data...
Saturday, March 2, 2024

William Hill and New Jersey Devils Bring Sports Lounge to the Prudential Center

William Hill - New Jersey Devils - Sports Lounge

After PASPA was struck down by the Supreme Court earlier this summer, the state of New Jersey became the first state outside of Nevada to offer legalized sports betting.

Since then, the state has reaped the rewards. In September alone, NJ sports books took in a whopping $184 million in wagers during the month, up from about $95 million in total wagers in August.

It’s not only the state who is benefitting. Take for example the New Jersey Devils, who expect to bring in north of $5 million in sports betting related partnerships this year alone.

The Devils, who expressed that sentiment in September, are now one step closer to that goal after locking in a deal with William Hill US.

“William Hill wants to own New Jersey, this partnership was incredibly natural.” – Adam Davis, CRO of the New Jersey Devils and Prudential Center

The deal, which is the second deal in the NHL for William Hill US and first for a professional sports team in New Jersey, will see the parties create the “William Hill Sports Lounge”, a permanent in-arena activation that will feature multiple TVs and a full-service bar. While there will be no betting kiosks or windows, fans will be able to place bets on any games going on at that time through William Hill’s app. 

[mc4wp_form id=”8260″]

Like their deal with the Golden Knights, William Hill will also get a TV visible dasherboard, in-arena signage, updated league-wide odds displayed on the scoreboard during intermission, and recognition on the LED ribbon board of the “William Hill Line Change” the first New Jersey Devils’ line change each period.  

With both entities laying stake in the market early on in the process of the legalization of sports gambling, the partnership was only natural according to Adam Davis, the CRO of both the New Jersey Devils and the Prudential Center.

We’ve worked very hard to brand Prudential Center as the home of sports and entertainment in New Jersey. Now with the onset of sports betting, there is no better place to connect with passionate fans in the state of New Jersey than ‘The Rock;’ and no one knows that better than William Hill, who made a similar investment in New Jersey years ago – we share that foresight.”

SEE MORE: How the Golden Knights Landed Their Sportsbook Partnership With William Hill

Outside of the 41 regular season hockey games at the Prudential Center, the venue hosts a bevy of other entertainment options including concerts with some of the world’s biggest music superstars.

On a yearly basis, the venue will do 175-plus events and attract over one million fans and guests, a number that played into the partnership shaking out as it did according to Davis.

“From the beginning, William Hill’s team honed in on the sports lounge as the way they preferred to connect with the million-plus sports fans and guests that attend the over 175 events at Prudential Center each year.”

One can expect that as more states move towards legalizing sports betting, “sports lounges” will become the next big potential area in which to activate partners like a William Hill US.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

New Horizons in Sports How Daily Fantasy Sports Solved NBA Fantasy Presented…
Aug 15, 2019; Baltimore, MD, USA; Chain crew members walk on the field prior to the game between the Green Bay Packers and Baltimore Ravens at M&T Bank Stadium.

Football Is Finally Getting With the Times, Technologically Speaking

Helmet communications in college and first-down technology in NFL could be coming.

Why New Pac-12 Commissioner Teresa Gould Deserved Better

The first female Power 5 commissioner will inherit her predecessors’ mess.
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season

0:00
0:00

Featured Today

Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 26, 2024

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.
February 25, 2024

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Spotify
Multiple - USA Careers
Nike
Multiple - USA Careers
EA
Multiple - USA Careers

U.S. Sports Betting Sets Records in 2023 for Handle, Revenue

American Gaming Association reports record wagering totals for last year.
Feb 11, 2024; Paradise, Nevada, USA; A general view as the Kansas City Chiefs celebrate after defeating the San Francisco 49ers in overtime in Super Bowl LVIII Allegiant Stadium.
February 13, 2024

Nevada Sets State Record for Super Bowl Bets

State’s gaming control board reported $185.6 million was bet on Chiefs-49ers.
February 14, 2024

Penn State: ESPN Bet Partner Enters New York, Once Seen As ‘Margin Killer’

Penn Entertainment pays $25 million for a sports betting license in the Empire State.
Sponsored

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.
January 30, 2024

I Bet You Think About Me: Taylor Swift a Focal Point in Super Bowl Prop Bets

The pop star is becoming a part of the game’s prop bet market.
January 29, 2024

Betting on U.S. Market, FanDuel Makes Much-Anticipated NYSE Debut

Corporate parent of sports betting leader hits the U.S. stock market.
January 24, 2024

The NFL Has Laid Out Its Policy On Players Gambling at the Vegas Super Bowl

What are players—both in the game, and just visiting—allowed to do?
FanDuel
December 8, 2023

FanDuel Parent Sets NYSE Listing Days Before Super Bowl

Flutter Entertainment looks to expand U.S. presence with stock listing.