• Loading stock data...
Sunday, December 21, 2025
Breakfast Ball is heading to San Francisco with hosts Joe Montana and Jerry Rice. Request to Attend

As F1 Team Principals Battle, Drivers Could Cash In

  • Mercedes’s Toto Wolff and Red Bull’s Christian Horner have each tried to lure the other’s driver.
  • These pseudo-bidding wars help drive up the market price of drivers in Formula One’s uncapped system.
Jerome Miron-Imagn Images

Formula One team principals continue to stir the rumor mill—and the drivers could be the biggest beneficiaries.

Ahead of the Singapore Grand Prix last weekend, Red Bull team principal Christian Horner told Sky Sports it would be “foolish” if the team didn’t consider exploring options to sign Mercedes driver George Russell, whose contract is up after 2025.

Mercedes team principal Toto Wolff responded by saying Horner is “always trying to stir the s*** up.”

“It’s part of the game. George is a Mercedes driver, has been forever, and hopefully will be forever. We have a long contract with him,” Wolff said.

However, Wolff made a similar move earlier this year when he reportedly offered Red Bull lead driver Max Verstappen a contract worth about $167 million to take over for the departing Lewis Hamilton starting next season. Verstappen, who is under contract with Red Bull until 2028, said in May that his “future is within Red Bull at the moment.”

The Driver Market

While F1 instituted a spending cap in 2021 in an attempt to bring parity to the sport, driver contracts and the three highest-paid earners on the team are exempt from the cap. This is why Aston Martin could afford to sign managing technical partner Adrian Newey away from Red Bull to a deal worth close to $200 million over five years.

This year’s cap is at $135 million, and including drivers into the cap would vastly alter the sport, as this year’s salaries range from $1 million for Yuki Tsunoda, who is on RB, the sister team of Red Bull, to $55 million for Verstappen. 

These back-and-forths between team principals help identify who the most valuable drivers are—and competition can boost the prices. Market changes for certain value positions have been clear in other sports like the NFL, where quarterbacks, pass rushers, and receivers are being paid more than ever. 

But in an uncapped market, the potential for F1’s top drivers appears boundless.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 21, 2025; Las Vegas, NV, USA; McLaren driver Lando Norris (4) Red Bull Racing driver Max Verstappen (1) and Mercedes driver George Russell (63) pose for a photo with race engineer Gianpiero Lambiase following the Las Vegas Grand Prix at Las Vegas Strip Circuit.

F1 Breaks Ratings Record, Widespread Changes Coming in 2026

ESPN held F1’s U.S. broadcasting rights for eight years.
exclusive

FloSports Buys Lucas Oil Late Model Dirt Series

Dirt racing was a major audience driver on FloSports this year.
Verstappen

F1 Las Vegas Grand Prix Breaks Viewership Record In Year 3

The previous two races started at 1 a.m. ET. 

Penalties in Vegas Reignite F1 Title Fight—and ESPN’s Final Stretch

There are two races and a sprint race remaining in the calendar.

Featured Today

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena
December 13, 2025

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.
December 7, 2025

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.

Naomi Osaka Leaving Agency She Co-Founded Three Years Ago

Osaka co-founded Evolve with Stuard Duguid. 
Dec 18, 2025; Seattle, Washington, USA; Los Angeles Rams wide receiver Puka Nacua (12) makes a catch against Seattle Seahawks cornerback Josh Jobe (29) in overtime at Lumen Field.
December 19, 2025

Puka Nacua Goes After NFL Refs Again After Apologizing For Antisemitic Dance

The receiver follows a career night with more self-inflicted controversy.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Sponsored

Brian Hoyer: Patriots Lessons, NIL Chaos & His Post-NFL Career

The former Patriots QB talks to FOS about college football’s radical transformation.
Dec 7, 2025; Glendale, Arizona, USA; Los Angeles Rams wide receiver Puka Nacua (12) reacts after scoring a touchdown against the Arizona Cardinals at State Farm Stadium.
December 18, 2025

Puka Nacua ‘Deeply’ Apologizes for ‘Covetous Jew’ Dance

The Rams star appeared on a livestream with Adin Ross and N3on earlier this week.
Allisha Grat
December 18, 2025

WNBA Players Authorize Strike in Near-Unanimous Vote

93% of players voted and 98% of them voted yes.
Aug 27, 2025; Flushing, NY, USA; Polina Kudermetova of Russia in action against Aryna Sabalenka of Belarus in the second round of the women’s singles at the US Open at Arthur Ashe Stadium in Billie Jean King National Tennis Center.
December 15, 2025

Three Russian Tennis Players Have Switched Nationalities in Offseason

Aryna Sabalenka has said she plans to continue to represent Belarus.
December 15, 2025

Philip Rivers Return Means 5 More Years of Health Insurance—for 10 Kids

The QB’s large family can get another half-decade of health coverage.