Friday, May 29, 2026

As F1 Team Principals Battle, Drivers Could Cash In

  • Mercedes’s Toto Wolff and Red Bull’s Christian Horner have each tried to lure the other’s driver.
  • These pseudo-bidding wars help drive up the market price of drivers in Formula One’s uncapped system.
Jerome Miron-Imagn Images

Formula One team principals continue to stir the rumor mill—and the drivers could be the biggest beneficiaries.

Ahead of the Singapore Grand Prix last weekend, Red Bull team principal Christian Horner told Sky Sports it would be “foolish” if the team didn’t consider exploring options to sign Mercedes driver George Russell, whose contract is up after 2025.

Mercedes team principal Toto Wolff responded by saying Horner is “always trying to stir the s*** up.”

“It’s part of the game. George is a Mercedes driver, has been forever, and hopefully will be forever. We have a long contract with him,” Wolff said.

However, Wolff made a similar move earlier this year when he reportedly offered Red Bull lead driver Max Verstappen a contract worth about $167 million to take over for the departing Lewis Hamilton starting next season. Verstappen, who is under contract with Red Bull until 2028, said in May that his “future is within Red Bull at the moment.”

The Driver Market

While F1 instituted a spending cap in 2021 in an attempt to bring parity to the sport, driver contracts and the three highest-paid earners on the team are exempt from the cap. This is why Aston Martin could afford to sign managing technical partner Adrian Newey away from Red Bull to a deal worth close to $200 million over five years.

This year’s cap is at $135 million, and including drivers into the cap would vastly alter the sport, as this year’s salaries range from $1 million for Yuki Tsunoda, who is on RB, the sister team of Red Bull, to $55 million for Verstappen. 

These back-and-forths between team principals help identify who the most valuable drivers are—and competition can boost the prices. Market changes for certain value positions have been clear in other sports like the NFL, where quarterbacks, pass rushers, and receivers are being paid more than ever. 

But in an uncapped market, the potential for F1’s top drivers appears boundless.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Formula 1

Gucci Is Making a Big Bet on Sports

Gucci will be the title sponsor for Alpine Formula One team starting next year.

Max Verstappen’s Future Looms Over F1’s Return to Miami

F1 returns after a monthlong hiatus due to two canceled races.

F1’s New Era Hits Reset in Miami: How Will Teams Adjust to Rules?

Drivers have been unhappy about F1’s new regulations.

Featured Today

Frances Cabral-Delaney

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.
Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field
May 28, 2026

Why Ballparks Are Louder Than Ever

Some stadiums sound like veritable nightclubs. How did we get here?
May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium
May 26, 2026

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.
Tennis - French Open - Roland Garros, Paris, France - May 28, 2026 Paraguay's Adolfo Daniel Vallejo in action during his second round match against France's Moise Kouame REUTERS/Guglielmo Mangiapane

French Open Fines Player for ‘Sexist’ Comments Toward Female Umpire

Vallejo said his female official couldn’t handle a “demanding crowd.”
May 26, 2026

French Open Organizers Meet With Players After Media Protest

Players are asking for 22% of revenue by 2030.
Jannik Sinner
May 28, 2026

French Open Favorite Jannik Sinner Suffers Second-Round Upset

It was 91 degrees Fahrenheit during the match.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
May 24, 2026; Las Vegas, NV, USA; Kristian Gkolomeev (GRE) poses with Enhanced co-founder Max Martin after setting a world record in the 50m freestyle of 21.81 during the Enhanced Games at Resorts World Las Vegas.
May 25, 2026

Clean Athletes Stole the Show at the Enhanced Games

Three clean athletes won events against performance-enhancing peers.
May 22, 2026

Sabalenka, Sinner Lead Coordinated Media Protest at French Open

The players are seeking increased revenue and improved benefits from Grand Slams.
May 22, 2026

Stafford Signs $55 Million Extension With Rams

The 2025 NFL Most Valuable Player receives a sizable pay increase.
Sponsored

Volpe Brings Style to the Bronx

With the New York Yankees & Anthony Volpe, Charles Tyrwhitt is bringing its decades-long playbook to one of sports’ biggest stages.