Friday, June 19, 2026

As F1 Team Principals Battle, Drivers Could Cash In

  • Mercedes’s Toto Wolff and Red Bull’s Christian Horner have each tried to lure the other’s driver.
  • These pseudo-bidding wars help drive up the market price of drivers in Formula One’s uncapped system.
Jerome Miron-Imagn Images

Formula One team principals continue to stir the rumor mill—and the drivers could be the biggest beneficiaries.

Ahead of the Singapore Grand Prix last weekend, Red Bull team principal Christian Horner told Sky Sports it would be “foolish” if the team didn’t consider exploring options to sign Mercedes driver George Russell, whose contract is up after 2025.

Mercedes team principal Toto Wolff responded by saying Horner is “always trying to stir the s*** up.”

“It’s part of the game. George is a Mercedes driver, has been forever, and hopefully will be forever. We have a long contract with him,” Wolff said.

However, Wolff made a similar move earlier this year when he reportedly offered Red Bull lead driver Max Verstappen a contract worth about $167 million to take over for the departing Lewis Hamilton starting next season. Verstappen, who is under contract with Red Bull until 2028, said in May that his “future is within Red Bull at the moment.”

The Driver Market

While F1 instituted a spending cap in 2021 in an attempt to bring parity to the sport, driver contracts and the three highest-paid earners on the team are exempt from the cap. This is why Aston Martin could afford to sign managing technical partner Adrian Newey away from Red Bull to a deal worth close to $200 million over five years.

This year’s cap is at $135 million, and including drivers into the cap would vastly alter the sport, as this year’s salaries range from $1 million for Yuki Tsunoda, who is on RB, the sister team of Red Bull, to $55 million for Verstappen. 

These back-and-forths between team principals help identify who the most valuable drivers are—and competition can boost the prices. Market changes for certain value positions have been clear in other sports like the NFL, where quarterbacks, pass rushers, and receivers are being paid more than ever. 

But in an uncapped market, the potential for F1’s top drivers appears boundless.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Formula 1

Gucci Is Making a Big Bet on Sports

Gucci will be the title sponsor for Alpine Formula One team starting next year.

Max Verstappen’s Future Looms Over F1’s Return to Miami

F1 returns after a monthlong hiatus due to two canceled races.

Featured Today

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
Landon Donovan discusses the state of youth soccer with Front Office Sports.

Landon Donovan Sounds Alarm on Youth Soccer Culture

Donovan believes an early emphasis on winning has harmed youth soccer.
Brendan Sorsby runs with the ball during the Texas Tech football team's spring game, Friday, April 17, 2026, at Jones AT&T Stadium.
June 16, 2026

Sorsby Brings Unprecedented Intrigue to NFL Supplemental Draft

No players other than Sorsby have entered the supplemental draft.
June 16, 2026

MLB Warns Giants Pitchers Over Writing on Pride Caps

The Giants celebrated Pride Night on Friday.
Sponsored

Midge Purce Sounds Off on the Trinity Rodman Rule

Midge Purce discusses the Rodman Rule and the future of NWSL.
June 16, 2026

Serena and Venus Williams Will Play Wimbledon Doubles

Williams made her return to doubles action earlier this month.
June 12, 2026

NiJaree Canady Signs AUSL Deal After Brief Holdout

Canady missed her team’s two opening games.
June 12, 2026

Mickelson’s Future In Golf Even Murkier After Latest Incident

The golfer has been kicked out of a California country club.
Apr 30, 2026; Philadelphia, Pennsylvania, USA; Boston Celtics forward Jayson Tatum (0) reacts to his score against the Philadelphia 76ers during the second quarter at Xfinity Mobile Arena
June 12, 2026

Tatum Leaves Door Open for St. Louis WNBA Expansion Bid

The Celtics star wouldn’t comment directly, but also didn’t deny his involvement.