WHOOP Acquires Weightlifting Data Company PUSH

On Monday, WHOOP announced it had raised a $200 million Series F at a $3.6 billion valuation, with the funds earmarked for research and development, expanding into new markets, and acquiring technology companies.

The company wasted no time on the latter, announcing Thursday that they had acquired PUSH, a technology company focused on the science of velocity-based training.

Financial terms were not disclosed, but the deal will be made through a cash and stock transaction.

Founded in 2013, PUSH uses a sensor that has the ability to live in multiple locations on the body and focuses on quantifying weightlifting performance. Just this year, PUSH has managed to assemble a list of some notable partners: 

• Volleyball Canada, the country’s national volleyball organization, announced PUSH as its official strength training wearable in May.
• Sports and performance institution IMG Academy began using PUSH’s technology in April.
• PUSH announced a partnership with PLAE Academy in March, an on-demand suite for performance education.
• Catapult, an on-field performance analysis solution, began its partnership with PUSH in February.

PUSH says it works with sports teams worldwide, Olympic athletes, and military teams. 

Along with the PUSH band, the system also includes Portal, a training management program that carries workout routines, and an app.

The fitness tracker market is estimated to reach $114.36 billion by 2028.