Saturday, October 31, 2026

4 Nations Final Is Most Watched NHL Game in U.S.

ESPN now holds the record for the NHL’s biggest U.S. broadcast ever.

Feb 20, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team USA forward Brock Nelson (29) reacts to a hit during the second period against Team Canada during the 4 Nations Face-Off ice hockey championship game at TD Garden.
Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The NHL’s 4 Nations Face-Off overtime thriller drew more than 16 million viewers across North America Thursday night.

ESPN averaged 9.3 million viewers, which surpassed the previous record of 8.9 million for the 2019 Stanley Cup Final, according to Sports Business Journal. That makes it the most watched NHL game ever in the U.S. (The Canada-USA gold medal game at the Vancouver Olympics in 2010 got 27.6 million viewers on NBC.)

In Canada, Sportsnet averaged 5.7 million viewers with a total of 10.7 million viewers, making it the network’s second most-watched hockey game ever. The French-language broadcast, which brought in about a million viewers on TVA during the Saturday game between the two sides, has still not reported its audience size for the final.

The game finished in dramatic fashion with a scoreless third period that sent the game into overtime, where Canada won 3–2. Sportsnet viewership peaked at 7.3 million in overtime.

The Saturday night U.S.-Canada game in Montreal averaged 5.7 million viewers north of the border on Sportsnet and TVA, and 4.4 million viewers in the U.S. on ESPN, the most-watched non-Stanley Cup Final broadcast since 2019. The U.S. game versus Sweden averaged 1.8 million viewers on TNT and truTV, and the matchup against Finland averaged close to 1.5 million viewers on ESPN.

The Sweden and Finland games were even impressive audiences for the NHL in the regular season. While the Stanley Cup sees healthy ratings—the 2024 game got its best numbers in five years with 7.7 million average viewers for Game 7—the league pulled in its worst viewership ever for the 17-year-old Winter Classic this year. The U.S.–Finland clash outdrew last year’s All-Star Game.

The heightened political tensions leading up to the final game on Thursday night certainly worked in ESPN and Sportsnet’s favor. The leaders of each country have delivered jabs and policy threats over trade and annexation in recent weeks, which has led to booing of “The Star-Spangled Banner” at Canadian sporting events.

Whether for the politics, the fist fights, the off-ice chirping from players, or just the spectacle of it all, the buzz around the game was palpable, especially from non-hockey fans. “Don’t even watch hockey but I’m ready to run through a wall for Team USA,” posted one user on social media.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

Caleb Williams Hiding Cleat Logos ‘Makes Sense’ After Fines, CEO Says

Close to 100 NFL players wear Caddix cleats without endorsement deals.
Washington Capitals NHL star Alex Ovechkin takes part in the team’s first practice of the season days after he appeared in a propaganda ad for the United Russia party, which supports the regime of Russia's President Vladimir Putin, in Arlington, Virginia, US, September 17, 2026.

Russia Allowed Back Into International Hockey After Court Lifts Ban

Russia could be included in the Men’s World Championship next May.
Downtown Moncton Garden Inn

Canadian Hotel Strikes Gold With Parking Garage Hockey Rink

Youth hockey teams are booking years in advance.
ernie johnson

Ernie Johnson Wants ‘Inside the NBA’ to Continue Without Him

Johnson said he doesn’t want to be “blamed” for ending the show.
podcast thumbnail mobile
Front Office Sports Today

10/30/26 – First WNBA Game 7, Utah Targets Kalshi Founders, Cowboys Cheerleaders Unionize

0:00

Featured Today

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
First at FOS

Tomlin Could Be Hottest NFL Coaching Candidate—If He Wants It

His broadcasting success could outweigh lucrative NFL coaching offers.
October 30, 2026

World Series Viewership Shows Impact of Broadcast Schedule Pivot

A pivot to a Friday start date paid higher dividends this year.
October 30, 2026

MLB Player Market Races Against Expected Lockout on Dec. 1

Contract option decisions begin what will be a compressed player market.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
Oct 29, 2026; Atlanta, Georgia, USA; Atlanta Dream guard Jordin Canada (3) celebrates with fans after a victory over the Golden State Valkyries in game six of the 2026 WNBA Finals at State Farm Arena.
First at FOS
October 30, 2026

WNBA ‘Assessing’ Possibility of Prediction Market Deals

The NBA announced partnerships with Kalshi and Polymarket this week.
October 30, 2026

WNBA’s First Finals Game 7 Comes With a Record Price Tag

Saturday’s game is the first Game 7 in WNBA Finals history.
October 29, 2026

PGA Tour Fills Part of $6M Void Left by Good Good Split

The Good Good Championship was renamed the Austin Championship.
October 29, 2026

Masters Open to Increasing National Open Winner Invites

“There could be others in the future,” Augusta National’s chairman said.