Amazon’s Prime Video Antes Up on Sports Betting

  • Amazon is adding 24/7 sports betting network SportsGrid to Prime Video.
  • SportsGrid could eventually be part of a standalone Amazon sports app.
SportsGrid sports betting network now part of Amazon's Prime Video
Sports Grid
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There’s a new thing you can find with one click on Amazon: sports betting content.

The tech and retail giant added 24/7 sports betting network SportsGrid to Prime Video. The channel will also be available on Amazon’s FreeVee platform.

  • The move could complement Amazon’s growing portfolio of live sports, which includes “Thursday Night Football,” some New York Yankees games, and Premier League rights in the U.K.
  • It supplements those with 12 hours of daily sports talk shows.
  • SportsGrid works with FanDuel, BetMGM, and WynnBet to produce ongoing sports betting content focused on live and upcoming games. It is also available on YouTube TV, Roku, and Fubo.
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App for That?

Amazon is working on a standalone sports app, according to The Information.

SportsGrid content could potentially be part of that endeavor, which would presumably include Amazon’s live sports offerings.

Amazon’s audience for “Thursday Night Football” averaged 11.3 million viewers — lower than previous years when it was available on linear networks, but with an audience around 10 years younger than those of other NFL games. 

On Wednesday, NFL commissioner Roger Goodell floated the idea that the league could offer additional flex scheduling for “TNF,” allowing Amazon to swap out scheduled games for more desirable matchups.

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