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Sunday, June 16, 2024

Amazon Boasts Young ‘TNF’ Audience in $514B Year

  • Amazon boasted its young, hard-to-reach 'Thursday Night Football' audience in its fourth quarter earnings report.
  • The company's revenue hit $149 billion in the fourth quarter.

Amazon finished off the year touting its impact on NFL viewership.

The tech and retail giant posted net sales of $149.2 billion in the fourth quarter of 2022, up 9% year-over-year — 12% on a currency-neutral basis.

  • The year was Amazon’s first as the exclusive broadcaster of “Thursday Night Football,” which averaged an audience of 11.3 million, according to combined metrics from Amazon and Nielsen — less than the 13.3 million the previous year on linear TV.
  • Viewership rose 11% “among hard-to-reach 18- to 34-year-olds,” and Amazon was first streamer to place in Variety’s top 100 primetime telecasts, with four TNF broadcasts.
  • Prime Video also has rights to the Premier League and some New York Yankees games. 

The company is reportedly working on a standalone sports app.

Amazon’s full-year net sales grew 9% to $514 billion, though its net income plummeted from $33.3 billion in 2021 to a $2.7 billion loss last year.

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NBA Rebound

Amazon missed out on “NFL Sunday Ticket” after the league selected Google for the out-of-market games package, but the giant is lingering as a contender for NBA rights.

Amazon’s ability to reach younger viewers could appeal to the league as it seeks $50 billion to $75 billion in its next rights package.

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