Thursday, July 9, 2026

Amazon Studios to Release Nike-Michael Jordan Film in Theaters

  • “AIR” — directed by Ben Affleck — will release globally in theaters on April 5, 2023.
  • The film stars Affleck as Phil Knight, Matt Damon as Sonny Vaccaro, and Viola Davis as Deloris Jordan.
Carmine Galasso/North Jersey Media Group via USA TODAY NETWORK

The story of one of the most important athlete partnerships of all time is getting the big screen treatment.

On Monday, Amazon Studios announced that its production “AIR” will release globally in theaters on April 5, 2023.

The film, directed by Ben Affleck, will tell the story of how Nike’s fledging basketball division overcame the odds in the 1980s to sign then-rookie Michael Jordan to an endorsement deal — one that would eventually evolve into an extremely lucrative, decades-long partnership and effectively change popular culture.

“AIR” will star Affleck as Nike co-founder Phil Knight, Matt Damon as influential Nike executive Sonny Vaccaro, and Viola Davis as Jordan’s mother, Deloris Jordan.

Jason Bateman, Chris Messina, Chris Tucker, and Marlon Wayans round out the main cast. A casting for Michael Jordan has not been announced.

Per Deadline, the film will mark Amazon’s first theatrical release since the summer of 2019 when it put out “Late Night” starring Emma Thompson and Mindy Kaling.

“With Ben’s incredible direction, the film delivers a nostalgic look back at a culture-defining moment that absolutely lends itself to a global theatrical event,” Amazon and MGM Studios head Jennifer Salke said in a statement to The Hollywood Reporter.

“The movie was an extraordinary experience where we had the honor of working with some of the best cast and crew in the business, all of whom brought passion, persistence and creativity to a collective effort at recreating a remarkable and aspirational story,” said Affleck. “This was the best creative and personal experience of our lives and we look forward to many more like it.”

NBA’s French Connection: Paris Game and Wembanyama Mania

Bulls-Pistons game is part of huge moment for basketball in France.
January 19, 2023

Amazon has been leaning more and more into sports in recent years: The tech giant just wrapped its first season as the exclusive rights holder for “Thursday Night Football” and has emerged as a contender to land rights to the NBA.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 17, 2025; Miami, Florida, USA; Miami Heat guard Terry Rozier (2) drives to the basket against the Denver Nuggets during the fourth quarter at Kaseya Center. Mandatory Credit: Sam Navarro-Imagn Images

Judge Deals Blow to Rozier’s NBA Comeback Bid

Rozier was arrested in October as part of the federal gambling probe.
Aug 24, 2024; Oakland, California, USA; The major league baseball logo is seen on signage near the player's entrance to the field at Oakland-Alameda County Coliseum before the game between the Oakland Athletics and the Milwaukee Brewers. Mandatory Credit: Robert Edwards-USA TODAY Sports

MLB Takes Another Swing at India With Cricket Star

MLB is looking to tap further into the world’s most populous country.
Apr 1, 2026; Salt Lake City, Utah, USA; Denver Nuggets center Nikola Jokić (15) looks to pass the ball during the second half against the Utah Jazz at Delta Center.

Nuggets ‘Unconcerned’ Over Jokić’s Delay in Contract Extension

Jokić is eligible for the richest deal in NBA history next summer.
podcast thumbnail mobile
Front Office Sports Today

7/8/26 – USMNT Ratings, World Cup Bidding War, Big 12’s Monster Deal

0:00

Featured Today

Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
Mar 28, 2024; Montreal, Quebec, CAN; View of a Philadelphia Flyers logo on a jersey worn by a member of the team against the Montreal Canadiens during the second period at Bell Centre. Mandatory Credit: David Kirouac-USA TODAY Sports

Flyers Owner Remains in Limbo Amid Comcast Spin-Off

Sources say Comcast Spectacor’s long-term home is still unclear.
Jun 25, 2023; Harrison, New Jersey, USA; Carli Lloyd before the game between the Chicago Red Stars and NJ/NY Gotham FC at Red Bull Arena. Mandatory Credit: Dennis Schneidler-USA TODAY Sports
July 7, 2026

Carli Lloyd Didn’t Pull Punches After USMNT World Cup Exit

Lloyd said Team USA played “scared” during its loss to Belgium.
July 6, 2026; Seattle, Washington, U.S.; Christian Pulisic and Max Arfsten of the U.S. look dejected as they embrace after the match following their elimination from the World Cup. Mandatory Credit: Troy Wayrynen-Imagn Images
July 7, 2026

Fox, Telemundo Still Win Big Despite USMNT, Mexico World Cup Exits

Both the USMNT and Mexico were eliminated in the round of 16.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Jul 5, 2026; East Rutherford, New Jersey, USA; Norway forward Erling Haaland (9) scores his teams second goal of the match against Brazil during a Round of 16 match of the 2026 FIFA World Cup at New York New Jersey Stadium. Mandatory Credit: Vincent Carchietta-Imagn Images
July 7, 2026

Bidding for Next World Cup Rights Could Start at $1B

Fox paid $485 million for the rights to the 2026 World Cup.
conor mcgregor UFC
July 6, 2026

CBS Passes on UFC 329 Prelims Despite Conor McGregor’s Return

McGregor hasn’t fought since 2021.
July 1, 2026; Santa Clara, California, U.S.; Folarin Balogun of the U.S. celebrates scoring their first goal. Mandatory Credit: Phil Noble-Reuters via Imagn Images
Opinion
July 6, 2026

Hot Takes on Folarin Balogun Red-Card Appeal Miss the Mark

FIFA has confirmed Balogun will be eligible to play on Monday.
July 5, 2026

Nielsen Prepares Another Major Shake-Up in Sports TV Ratings

Big impacts are again coming to sports media.