• Loading stock data...
Saturday, August 9, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Amazon Studios to Release Nike-Michael Jordan Film in Theaters

  • “AIR” — directed by Ben Affleck — will release globally in theaters on April 5, 2023.
  • The film stars Affleck as Phil Knight, Matt Damon as Sonny Vaccaro, and Viola Davis as Deloris Jordan.
Carmine Galasso/North Jersey Media Group via USA TODAY NETWORK

The story of one of the most important athlete partnerships of all time is getting the big screen treatment.

On Monday, Amazon Studios announced that its production “AIR” will release globally in theaters on April 5, 2023.

The film, directed by Ben Affleck, will tell the story of how Nike’s fledging basketball division overcame the odds in the 1980s to sign then-rookie Michael Jordan to an endorsement deal — one that would eventually evolve into an extremely lucrative, decades-long partnership and effectively change popular culture.

“AIR” will star Affleck as Nike co-founder Phil Knight, Matt Damon as influential Nike executive Sonny Vaccaro, and Viola Davis as Jordan’s mother, Deloris Jordan.

Jason Bateman, Chris Messina, Chris Tucker, and Marlon Wayans round out the main cast. A casting for Michael Jordan has not been announced.

Per Deadline, the film will mark Amazon’s first theatrical release since the summer of 2019 when it put out “Late Night” starring Emma Thompson and Mindy Kaling.

“With Ben’s incredible direction, the film delivers a nostalgic look back at a culture-defining moment that absolutely lends itself to a global theatrical event,” Amazon and MGM Studios head Jennifer Salke said in a statement to The Hollywood Reporter.

“The movie was an extraordinary experience where we had the honor of working with some of the best cast and crew in the business, all of whom brought passion, persistence and creativity to a collective effort at recreating a remarkable and aspirational story,” said Affleck. “This was the best creative and personal experience of our lives and we look forward to many more like it.”

NBA’s French Connection: Paris Game and Wembanyama Mania

Bulls-Pistons game is part of huge moment for basketball in France.
January 19, 2023

Amazon has been leaning more and more into sports in recent years: The tech giant just wrapped its first season as the exclusive rights holder for “Thursday Night Football” and has emerged as a contender to land rights to the NBA.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA Struggling to Prevent Repeat Dildo Incidents

The league appears to have no answers to the copycats plaguing games.
NC State

NC State ‘Cardiac Pack’ Team Loses NCAA Suit for NIL Back Pay

The 1983 team was among college basketball’s greatest Cinderella stories. 
WNBA

Crypto Group Says It’s Behind WNBA Dildo Epidemic

The group backs a memecoin that launched last week.

Featured Today

Dec 14, 2019; Philadelphia, PA, USA; President Donald Trump wave during the second quarter of the game between the Navy Midshipmen and the Army Black Knights at Lincoln Financial Field

‘Political Gold’: Trump Putting His Stamp on College Sports 

Trump has embraced executive action on hot-button college sports issues.
August 3, 2025

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
Chad Ochocinco

Shannon Sharpe, Chad Ochocinco Settle $20 Million Defamation Suit 

It’s the second multimillion-dollar lawsuit Sharpe has settled in recent weeks.
Apr 2, 2023; Inglewood, CA, USA; Roman Reigns during Wrestlemania Night 2 at SoFi Stadium. Mandatory Credit:
August 6, 2025

ESPN Strikes $1.6 Billion Streaming Deal With WWE

WWE’s premium live events are migrating from NBC’s Peacock in 2026.
NFL Network host Kimmi Chex gives Indianapolis Colts running back Jonathan Taylor a draft do-over during the second round of the 2025 NFL Draft on Friday, April 25, 2025, at Lambeau Field in Green Bay, Wisconsin. Taylor was drafted in 2020 when the draft was held virtually due to COVID.
August 6, 2025

ESPN Reaches NFL Draft Rights Extension Following Mega-Deal

The network will continue to broadcast the draft through 2030, say sources.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
August 4, 2025

NFL’s Hall of Fame Game Draws 6.9M TV Viewers, Highest Since 2021

The Lions and Chargers played this year’s game in Canton, Ohio.
Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) reacts to the crowd as they take on the Connecticut Sun in the first quarter at TD Garden.
July 30, 2025

WNBA Viewership Up Across All Networks Compared to 2024

Non-Fever games are up 37% compared to the full 2024 season.
NASCAR Cup Series driver Bubba Wallace (23) celebrates winning Sunday, July 27, 2025, the Brickyard 400 at Indianapolis Motor Speedway.
July 30, 2025

Amazon, TNT Post Near-Identical NASCAR Ratings in Debut Season

The cable channel is a new media-rights partner this season.
Jul 27, 2025; Chicago, Illinois, USA; Chicago Sky guard Kia Nurse (11) drives to the basket against Indiana Fever guard Sophie Cunningham (8) during the second half at United Center.
July 29, 2025

Fever-Sky Draws 1.5M Viewers Despite Clark, Reese Absences

Clark and Reese both missed the game due to injury.