• Loading stock data...
Sunday, April 13, 2025

Amazon Studios to Release Nike-Michael Jordan Film in Theaters

  • “AIR” — directed by Ben Affleck — will release globally in theaters on April 5, 2023.
  • The film stars Affleck as Phil Knight, Matt Damon as Sonny Vaccaro, and Viola Davis as Deloris Jordan.
Carmine Galasso/North Jersey Media Group via USA TODAY NETWORK

The story of one of the most important athlete partnerships of all time is getting the big screen treatment.

On Monday, Amazon Studios announced that its production “AIR” will release globally in theaters on April 5, 2023.

The film, directed by Ben Affleck, will tell the story of how Nike’s fledging basketball division overcame the odds in the 1980s to sign then-rookie Michael Jordan to an endorsement deal — one that would eventually evolve into an extremely lucrative, decades-long partnership and effectively change popular culture.

“AIR” will star Affleck as Nike co-founder Phil Knight, Matt Damon as influential Nike executive Sonny Vaccaro, and Viola Davis as Jordan’s mother, Deloris Jordan.

Jason Bateman, Chris Messina, Chris Tucker, and Marlon Wayans round out the main cast. A casting for Michael Jordan has not been announced.

Per Deadline, the film will mark Amazon’s first theatrical release since the summer of 2019 when it put out “Late Night” starring Emma Thompson and Mindy Kaling.

“With Ben’s incredible direction, the film delivers a nostalgic look back at a culture-defining moment that absolutely lends itself to a global theatrical event,” Amazon and MGM Studios head Jennifer Salke said in a statement to The Hollywood Reporter.

“The movie was an extraordinary experience where we had the honor of working with some of the best cast and crew in the business, all of whom brought passion, persistence and creativity to a collective effort at recreating a remarkable and aspirational story,” said Affleck. “This was the best creative and personal experience of our lives and we look forward to many more like it.”

NBA’s French Connection: Paris Game and Wembanyama Mania

Bulls-Pistons game is part of huge moment for basketball in France.
January 19, 2023

Amazon has been leaning more and more into sports in recent years: The tech giant just wrapped its first season as the exclusive rights holder for “Thursday Night Football” and has emerged as a contender to land rights to the NBA.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 29, 2024; Villeneuve-d'Ascq, France; France center Dominique Malonga (14) and guard Marine Johannes (23) celebrate after defeating Canada during the Paris 2024 Olympic Summer Games at Stade Pierre-Mauroy

‘Has to Change’: The WNBA’s International Player Problem

As more global stars arrive, the “prioritization” rule is causing tension.
Dec 25, 2024; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (left) and Los Angeles Lakers forward LeBron James (right) talk before the game at Chase Center.

Potential Lakers-Warriors Playoff Series Could Be NBA Ratings Gold

There is less than one week left in the NBA regular season.
Ja Morant

Ja Morant Switches From Guns to Grenades to Avoid Fines

The Grizzlies star was fined $75,000 last week.
Trae Young

How the Hawks Ended Up With Two College GMs on an NBA..

Trae Young and Terance Mann are actively working for their schools.

Featured Today

Yamine Lamal Barcelona

Lamine Yamal: The Pressure and Price of Barcelona’s Young Prodigy

Lamine Yamal is a teenage superstar. Can Barcelona afford him?
The pin flag on the second green flaps in the wind during the second round of the Masters Tournament at Augusta National Golf Club.
April 7, 2025

Inside The Masters: Traditions, Restrictions, and Gnomes

How the most exclusive major employs its own strict rules and operations.
Mar 16, 2023; Sacramento, CA, USA; Missouri Tigers guard Kobe Brown (24) reacts after scoring a basket agianst the Utah State Aggies during the second half at Golden 1 Center.
exclusive
April 6, 2025

‘It’s On Principle’: NBA Players On Filing for House Settlement Checks

The checks are relatively small. That’s not the point, players say.
Mar 29, 2025; Newark, NJ, USA; Duke Blue Devils forward Cooper Flagg (2) before playing against the Alabama Crimson Tide in the East Regional final of the 2025 NCAA tournament at Prudential Center.
April 5, 2025

As College Basketball Teams Got Older, Duke Embraced the Fountain of Youth

How the Blue Devils went old-school in the transfer portal era.
Apr 11, 2025; Augusta, Georgia, USA; Rory McIlroy reacts after missing a putt on no. 18 during the second round of the Masters Tournament at Augusta National Golf Club.

Without Tiger Woods, ESPN’s First-Round Masters Viewership Drops 28%

Without Woods, ESPN averaged 2.3M Thursday vs. 3.2M last year with Tiger.
Apr 8, 2025; Augusta, Georgia, USA; Scottie Scheffler hit on no. 7 during a practice round for the Masters Tournament at Augusta National Golf Club.
April 9, 2025

Can Masters TV Ratings Rebound From Big Drop Last Year?

Viewership for the final round was down 20% in 2024.
April 10, 2025

NFL Schedule Set to Drop in May—With Major Changes in Store

Several additional factors are going into this year’s game slate.
Sponsored

League One Volleyball’s Defining Moment: A Championship Years in the Making

Volleyball has long thrived at the youth level—now it’s transforming professionally. The LOVB Finals mark a pivotal moment for the sport.
April 8, 2025

College Volleyball’s Audience Is Spiking—and Networks Are Noticing

Women’s college volleyball is booming as networks and fans embrace the sport.
Monica McNutt
April 8, 2025

Monica McNutt Reflects on Viral Stephen A. Smith Exchange 10 Months Later

“This is layered for me,” McNutt said at the FOS event in Tampa.
April 6, 2025

Auriemma and Staley: Women’s Hoops Should Have Its Own TV Deal

The current TV deal is tied with 39 other NCAA championships.
Apr 4, 2025; Tampa, FL, USA; Connecticut Huskies guard Paige Bueckers (5) and forward Sarah Strong (21) react on the bench during the fourth quarter in a semifinal of the women's 2025 NCAA tournament against the UCLA Bruins at Amalie Arena.
April 5, 2025

Women’s Final Four Delivers Nearly 4M Viewers, Still 64% Drop

Both of this year’s games were blowouts, which didn’t help returns.