• Loading stock data...
Friday, March 14, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Amazon Studios to Release Nike-Michael Jordan Film in Theaters

  • “AIR” — directed by Ben Affleck — will release globally in theaters on April 5, 2023.
  • The film stars Affleck as Phil Knight, Matt Damon as Sonny Vaccaro, and Viola Davis as Deloris Jordan.
Carmine Galasso/North Jersey Media Group via USA TODAY NETWORK

The story of one of the most important athlete partnerships of all time is getting the big screen treatment.

On Monday, Amazon Studios announced that its production “AIR” will release globally in theaters on April 5, 2023.

The film, directed by Ben Affleck, will tell the story of how Nike’s fledging basketball division overcame the odds in the 1980s to sign then-rookie Michael Jordan to an endorsement deal — one that would eventually evolve into an extremely lucrative, decades-long partnership and effectively change popular culture.

“AIR” will star Affleck as Nike co-founder Phil Knight, Matt Damon as influential Nike executive Sonny Vaccaro, and Viola Davis as Jordan’s mother, Deloris Jordan.

Jason Bateman, Chris Messina, Chris Tucker, and Marlon Wayans round out the main cast. A casting for Michael Jordan has not been announced.

Per Deadline, the film will mark Amazon’s first theatrical release since the summer of 2019 when it put out “Late Night” starring Emma Thompson and Mindy Kaling.

“With Ben’s incredible direction, the film delivers a nostalgic look back at a culture-defining moment that absolutely lends itself to a global theatrical event,” Amazon and MGM Studios head Jennifer Salke said in a statement to The Hollywood Reporter.

“The movie was an extraordinary experience where we had the honor of working with some of the best cast and crew in the business, all of whom brought passion, persistence and creativity to a collective effort at recreating a remarkable and aspirational story,” said Affleck. “This was the best creative and personal experience of our lives and we look forward to many more like it.”

NBA’s French Connection: Paris Game and Wembanyama Mania

Bulls-Pistons game is part of huge moment for basketball in France.
January 19, 2023

Amazon has been leaning more and more into sports in recent years: The tech giant just wrapped its first season as the exclusive rights holder for “Thursday Night Football” and has emerged as a contender to land rights to the NBA.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Indiana Fever guard Caitlin Clark (22) rushes up the court against Atlanta Dream guard Allisha Gray (15) on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Atlanta Dream, 83-80.

Fever-Dream Scheduling Conflict: High School Graduations

The Dream got roasted on social media for citing a “scheduling conflict.”

NBA Fines Jazz for Markkanen Absence Amid Tanking Concerns

The NBA instituted its Player Participation Policy last season.
Behind the scenes with NBC's TODAY show at the 2024 Paris Olympics.

NBC, Olympics Reach $3 Billion Rights Extension

The Olympics will remain on NBC through at least 2036.
Shaka Smart
exclusive

Shaka Smart Is Telling Players They Don’t Need Agents at Marquette

Smart’s best player lists his coach as his agent.

Featured Today

Iowa Hawkeyes guard Caitlin Clark (22) cuts down the net after beating LSU in the Elite 8 round of the NCAA Women's Basketball Tournament between Iowa and LSU at MVP Arena, Monday, April 1, 2024 in Albany, N.Y.
opinion

Reader Mailbag: Leagues Need Must-Watch Moments

Readers responded to NHL success and what it means for other leagues.
Moolah Kicks
March 8, 2025

Breaking the Mold: The Brands Designing Footwear Specifically for Female Athletes

New companies are laser focused on changing the women’s athletic footwear landscape.
WEST PALM BEACH, FL - FEBRUARY, 22: Houston Astros play the Washington Nationals in Spring Training at Cacti Park of the Palm Beaches on February 22, 2025 in West Palm Beach, FL. (
March 6, 2025

Astros Strength Coach Stephanie Grubbs Is Building an ‘Arsenal’ of Skills

The MLB team’s first female coach talks to FOS about her trajectory.
Lia Thomas of University of Pennsylvania competes in the finals of the 200 yard freestyle during the Women s Ivy League Swimming and Diving Championships at Harvard University.
March 2, 2025

One Group Is Funding the NCAA Transgender Ban Lawsuits

ICONS is funding three major lawsuits against schools, conferences, and the NCAA.

Sports Rebundling Continues As DirecTV, Roku Bet on Live Rights

DirecTV and Roku lean further in to sports to attract viewers.
March 12, 2025

PGA Tour’s $20 Million Signature Events Seeing TV Ratings Boost

Three of the four elevated tournaments have made viewership gains.
March 12, 2025

As Ovechkin Closes on Gretzky, Caps Secure Local Broadcast Access

The NHL team will have local productions of four exclusive national games.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
March 12, 2025

CBS Sports at Stake As Paramount Acquisition Gets Contentious

Skydance says a rival bid for CBS Sports’ parent is “fraudulently misrepresented.”
Mar 8, 2025; Boston, Massachusetts, USA; Los Angeles Lakers forward LeBron James (23) controls the ball against Boston Celtics forward Jayson Tatum (0) during the fourth quarter at the TD Garden.
March 11, 2025

Celtics-Lakers Draws Record Ratings, NBA Nearly Even With Last Year

The game peaked at 5.34 million viewers.
March 10, 2025

ESPN Sets Women’s Hoops Ratings Record—Without Caitlin Clark

ESPN didn’t air Iowa games during last year’s regular season.
March 10, 2025

ESPN’s UFC Streaming Woes Arrive at a Pivotal Moment in Rights Talks

The network’s exclusive negotiating window expires on April 15.