• Loading stock data...
Friday, July 12, 2024

Amazon, FanDuel Could Pursue Kay Adams Next

  • Host of ‘Good Morning Football’ drawing interest from Amazon and FanDuel, say sources.
  • But NFL Network wants to re-up morning show star.
NFL Network

Kay Adams is becoming one of the most sought-after free agents in sports TV this year.

The host of NFL Network’s “Good Morning Football” is in contention to host Amazon Prime Video’s new “Thursday Night Football” pregame show. 

With her fantasy sports background, Adams is also being pursued by a sports betting giant identified by FanDuel, sources told Front Office Sports.

Sources also told FOS that NFL Network wants to re-up Adams as host of its weekday morning show, which airs from 7 a.m. to 10 a.m. ET. NFL commissioner Roger Goodell is said to be a big fan of the show, watching it during his morning workouts. 

It’s possible Adams could end up with multiple gigs, which could drive her annual salary into the $2 million to $3 million range, said sources.

A representative for Adams declined to comment, but Adams previously told Pat McAfee she was preparing to explore free agency this spring. 

“My contract is up in May, so we have to work that out and figure that out,” she said in January. “So the future is all super-exciting.”

Adams hinted that she was drawing interest from sports betting giants that want to expand into media companies.

The NFL, for example, now has official partnerships with seven sportsbook operators (FanDuel, DraftKings, Caesars Entertainment, PointsBet, BetMGM, WynnBet, and Fox Bet). 

Sportsbooks like Caesars have been snapping up ex-ESPN talents such as Kenny Mayne and Trey Wingo. Former ESPN star Mike Golic is co-hosting a podcast with Meadowlark Media personality Jessica Smetana for DraftKings.

“Look at what’s going on with sportsbooks. How’s that going to evolve?,” Adams told McAfee. “It’s really an energizing time right now, that’s all I’ll say.”

The NFL’s top Insider, Adam Schefter, told ProFootballTalk’s Peter King he met with major players in the gambling space before re-upping with ESPN for $45 million over five years.

PointsBet could also be interested in Adams. The sports book was targeting both Schefter and NBA Insider Adrian Wojnarowski before they signed new deals with ESPN.

“We are having conversations with multiple broadcast personalities, but we cannot comment on specific talent,” a PointsBet spokesman told FOS.

Adams has prior experience with NFL Network, Amazon and FanDuel. 

She’s hosted “GMFB” for NFL Network since 2016. The weekday show has become a launchpad for young sports media talent, including ex-cast member Nate Burleson who’s now on “CBS Mornings” and “The NFL Today.” 

Meanwhile, Adams has hosted Amazon’s “NFL Next” streaming show since 2019. Last season, she anchored with analysts Chris Long, Andrew Hawkins, and Daniel Jeremiah. Back in 2014-2015, Adams worked as a fantasy expert for FanDuel.

During her interview with McAfee, Adams said her ultimate goal is to have the “big-boy seat” on the biggest platforms for the biggest games.

“I love visiting stadiums. I love it. I’m energized by it. Juiced every time I go … I like being part of the gameday experience.”

It’s been a busy hot stove season for NFL TV talents. Troy Aikman and Joe Buck jumped to ESPN’s “Monday Night Football” from rival Fox Sports. Al Michaels and Kirk Herbstreit signed with Amazon to call “Thursday Night Football” this season.

Greg Olsen and Kevin Burkhardt are the favorites to succeed Aikman and Buck on Fox’s No. 1 NFL announce team.

NFL Network, Amazon, and FanDuel declined comment for this story.

Copy Link
Link Copied
Link Copied

What to Read

Feb 16, 2024; Indianapolis, IN, USA; Team Stephen A coach Stephen A. Smith looks on against Team Shannon during the All Star Celebrity Game at Lucas Oil Stadium.

Stephen A. Smith Could Get a $100 Million Payday, Thanks to Pat McAfee

Smith has looked like the ultimate team player in contrast to McAfee.

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
Oct 27, 2023; Sacramento, California, USA; A general of the Sacramento Kings logo on the court before the game against the Golden State Warriors at Golden 1 Center.

How Sports Went From Private Equity Punchline to Coveted Asset Class

Once an industry punchline, sports are now a coveted asset class.
podcast thumbnail mobile
Front Office Sports Today

Warner Bros. Discovery Faces Final Decision on NBA Rights


Featured Today

Willie Mays’s Humility Was Key to His Genius

Mays took heat from all sides, and handled it his own way.
June 30, 2024

As Realignment Becomes Official, the Power 5 Era Is Over

It’s yet another indicator that college sports have become more commercialized.
Coyotes owner Alex Meruelo speaks to the media at a press conference announcing his new ownership of the Coyotes at Gila River Arena in Glendale on July 31, 2019. Alex Meruelo
June 29, 2024

The Dysfunctional Family Affair That Poisoned Arizona Coyotes

An absent Alex Meruelo left a power vacuum for his inexperienced son.
June 26, 2024

‘Inside Out 2’ Could Be a ‘Mighty Ducks’ Moment for Women’s Hockey

The movie could spark a new era of growth in the sport.
July 10, 2024

NBA Agrees to $76 Billion in Media-Rights Deals, but TNT Still Looms

Welcome back, ‘Roundball Rock.’ Farewell, ‘Inside the NBA’?
July 10, 2024

‘Where’s truTV?’ March Madness Channel Is Now TNT Sports’ New Star

Warner Bros. Discovery will make its sports emphasis on truTV ‘even more pronounced and consistent.’

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
Stadium with NFL logo at the mid-field line
July 10, 2024

‘Nonsensical’: NFL Blasts Massive Jury Award in Latest Sunday Ticket Case Filings

The league asked for a new trial and called the damages ‘indefensible.’
July 8, 2024

Fox Sports Is Winning Its Bet on Soccer Media-Rights Deals

The network has media rights to Copa América and Euro 2024.
July 8, 2024

Paramount and Skydance Unite: Major Shifts Loom for CBS Sports

The deal worth more than $8 billion will bring significant shifts to the parent of CBS Sports.
July 7, 2024

Bally Sports Parent Drops NHL’s Stars: RSN’s Future More Uncertain

The bankrupt regional sports network operator drops another NHL team.