• Loading stock data...
Thursday, October 9, 2025
One week until Asset Class at the NYSE Request to Attend

Record 73.5 Million Americans Projected to Bet On 2023 NFL Season

  • About 28% of all adults in the United States plan to bet on the NFL this season.
  • Among those who consider themselves NFL fans, 37% plan to place at least one wager on the league this year.
An overall view as Kansas City Chiefs quarterback Patrick Mahomes throws a pass against the Las Vegas Raiders in the first half at Allegiant Stadium.
Kirby Lee-USA TODAY Sports

With a new National Football League season on the horizon, an astounding number of Americans are planning to get in on the action.

According to a new survey from the American Gaming Association, 73.5 million American adults — equal to about 28% of all adults in the United States — plan to bet on the NFL this season. That’s a huge 57.7% increase from AGA’s survey ahead of the 2022 NFL season, when a record 46.6 million Americans were projected to bet.

The 2023 number includes those who plan to make informal wagers among friends (in fantasy leagues, betting pools, etc.) — but still, 49.7 million American adults (19%) plan to place a bet online, at a casino, or with a bookie this season.

Within that figure, 35.1 million (14%) plan to bet online and 13.6 million (5%) venture to do so at a physical sportsbook — leaving approximately 1 million (<1%) to bet with a bookie.

Overall, among those who consider themselves NFL fans, 37% plan to place at least one wager on the league this year.

AGA projected that Super Bowl LVII between the Kansas City Chiefs and Philadelphia Eagles would garner 50.4 million bettors and $16 billion in bets; the game ultimately registered 100 million sports betting transactions.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oregon Ducks inside linebacker Will Straton celebrates a stop as the Oregon Ducks host the Oregon State Beavers Sept. 20, 2025, at Autzen Stadium in Eugene, Oregon.

CBS Eyes Breakthrough As Big Ten Ratings Still Lag Behind SEC

The network will air No. 7 Indiana at No. 3 Oregon on Saturday.
Cleveland Browns quarterback Dillon Gabriel (5) throws as quarterback Shedeur Sanders (12) looks on during rookie minicamp May 9, 2025, in Berea.

Browns Paying $41.6M to 8 QBs, but Only 2 Are on Their..

Cleveland traded Joe Flacco to the Bengals this week.
Netflix

Netflix Claims Bigger NFL Package ‘Doesn’t Really Fit’ Sports Strategy

Roger Goodell has signaled media-rights conversations could restart next year.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
Inside NCAA Headquarters located in Indianapolis on Friday, March 10, 2023. Ncaa President Charlie Baker

NCAA Approves Plan to Let D-I College Athletes Bet on Pro Sports

The proposal still needs to be approved by D-II and D-III committees.
Sep 18, 2025; Orchard Park, New York, USA; Buffalo Bills quarterback Josh Allen (17) runs the ball against the Miami Dolphins in the second half at Highmark Stadium.
exclusive
September 25, 2025

Kalshi, Polymarket Sought to Buy Prediction-Market Platform Novig

Novig is available in close to 40 states.
NYSE
October 7, 2025

NYSE Owner Pours $2B Into Polymarket at $8B Valuation

Prediction markets keep pushing further into the mainstream.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
September 12, 2025

FanDuel, Jaguars Reach $5M Deal Over Employee Theft

A Jaguars employee stole $20 million and gambled much of it with FanDuel.
Sep 8, 2025; Chicago, Illinois, USA; Chicago Bears quarterback Caleb Williams (18) rushes the ball past Minnesota Vikings safety Theo Jackson (26) during the second half at Soldier Field.
exclusive
September 10, 2025

Americans See Little Difference Between Prediction Markets and Betting

A survey found 85% of respondents believe sports event contracts are gambling.
Sep 4, 2025; Philadelphia, Pennsylvania, USA; Philadelphia Eagles cornerback Adoree' Jackson (8) tackles Dallas Cowboys wide receiver CeeDee Lamb (88) during the third quarter of the game at Lincoln Financial Field.
September 5, 2025

Kalshi’s $27M NFL Opener Runs Into Tribal Challenge

California Tribes want Kalshi forced to implement geofencing.
Eagles
September 4, 2025

FanDuel Paying $80K for Eagles Trains Amid Transit Funding Fight

The gambling company is giving stopgap transit funding in Philadelphia.