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Tuesday, June 25, 2024
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U.S. Sportsbooks Get Huge Boost From Super Bowl

  • GeoComply verified 100 million sports-betting transactions this Super Bowl weekend — a 25% increase from last year.
  • Several American sportsbooks reported milestones as a result of the increased traffic.
Patrick Breen/The Republic/USA TODAY NETWORK

With 50 million Americans projected to bet $16 billion on the Super Bowl across legal and extralegal channels, it’s no surprise that sportsbooks were very active on Sunday.

GeoComply, which verifies bettors’ locations on behalf of legal sportsbooks, registered 100 million sports-betting transactions this Super Bowl weekend — a 25% increase from last year.

Several American sportsbooks reported milestones as a result of the increased traffic.

  • FanDuel averaged 2 million active users on its platform throughout the Kansas City Chiefs’ 38-35 victory over the Philadelphia Eagles, and was taking a record 50,000 bets per second at its peak.
  • DraftKings paid out $2.68 million to one bettor who wagered $1.68 million on the Chiefs’ moneyline.
  • MGM Resorts says it had the highest Super Bowl betting handle in company history for the state of Nevada, including money wagered at its nine retail sportsbooks on the Las Vegas Strip and on its BetMGM app.

“This was BetMGM’s most successful Super Bowl and most-bet-on single game sporting event ever,” a company spokesperson said.

View of Super Bowl LVII signage and a Draft Kings billboard

Over 50M Americans Projected to Bet $16B on Super Bowl

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Next Year

The countdown to Super Bowl LVIII is already on — and given it’ll take place in the sports betting capital of the world, the handles are only bound to increase.

As for who could be taking home the Lombardi Trophy next year in Las Vegas, the books are already favoring a repeat: At DraftKings, the Chiefs opened as +600 favorites to win it all again — while the Eagles opened at +900, the fifth-best odds.

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