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Over 50M Americans Projected to Bet $16B on Super Bowl

  • “I think that the Super Bowl is great training wheels for sports bettors,” - Action Network CEO Patrick Keane.
  • Traditional bets are expected to pass casual bets for the first time in the history of the event.
View of Super Bowl LVII signage and a Draft Kings billboard
Diannie Chavez / USA TODAY NETWORK

Super Bowl LVII will be the first NFL championship contested in a legal betting state — and with a sportsbook just outside State Farm Stadium.

Sunday’s contest between the Kansas City Chiefs and Philadelphia Eagles will draw an enormous amount of money in wagers.

  • Per an American Gaming Association survey, a record 50.4 million Americans (20%) plan to bet an estimated $16 billion total on the Big Game — a 61% and 110% increase from 2022, respectively.
  • The AGA found that 30 million Americans plan to place a traditional wager online, at a retail sportsbook, or with a bookie, while 28 million plan to bet casually with friends or part of a pool or squares contest.
  • For the first time, traditional bets are expected to surpass casual ones.

Super Bowl LVII Expected to Take Record Bets

Super Bowl LVII takes place at State Farm Stadium on Feb. 12.
January 31, 2023

The growing availability of legal sports betting in states like Maryland, Ohio, and New York is encouraging casual bettors to take the plunge into the sportsbook world.

“I think that the Super Bowl is great training wheels for sports bettors,” Action Network CEO Patrick Keane told Front Office Sports.

Offers Galore

With so many novices trying their hand during what Keane calls the “betting holiday of the year,” sportsbooks are doing everything they can do to draw in new customers, pulling out wild profit boosts or free bets.

“This is really a big opportunity for the books to acquire users,” says Keane.

As for the game itself, bettors seem evenly split: Of those polled by AGA, 44% each are planning to wager on the Chiefs and Eagles.

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