NCAA Gymnasts Have Top NIL Earning Potential

NCAA Division I women’s basketball isn’t the only women’s sport with major brand appeal.

Women’s college gymnastics boasts several athletes with some of the nation’s top name, image, and likeness-earning potential. This week, many will compete at the NCAA gymnastics championships in Fort Worth, Texas.

LSU gymnast Olivia Dunne has a projected annual earning potential of $3.5 million — more than any other women’s sport athlete and third overall among any high school or college athlete, according to On3’s projections. 

It helps to be an Olympian.

• Auburn’s Sunisa Lee, whose claim to fame is winning the all-around gold medal at the 2020 Tokyo Olympics, doesn’t rank far behind with $1.4 million in earning potential — 11th overall in the nation and second in women’s sports. 
• Olympians Jade Carey (Oregon State) and Grace McCallum (Utah) ranked ninth and tenth, respectively, among all women’s sports athletes at the end of 2022. Carey and McCallum boasted earning potentials of $258,000 and $209,000, respectively.
•  UCLA’s Jordan Chiles has since rose above both, with $359,000 in earning potential. 

(LSU women’s basketball player Angel Reese also ranks in the top 10 for women’s sports athletes’ earning potential after the Final Four.)