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Wednesday, September 17, 2025
Law

Super Bowl Host City Sued Over ‘Clean Zone’ 

  • Phoenix is being sued over its pre-Super Bowl ‘clean zone’ policy.
  • The city requires approval for signage in certain downtown areas.
Phoenix-Super-Bowl
Joel Angel Juarez / USA TODAY NETWORK

Phoenix wants to project a clean image when it hosts Super Bowl LVII on Feb. 12, but a resident is pushing back.

The city is being sued by resident Bramley Paulin, who owns two pieces of property in the city’s downtown area, and has been unable to lease out temporary signage space due to the local restrictions, according to the Goldwater Institute, the firm representing him.

  • Phoenix has instituted a “clean zone” ordinance over certain areas in the leadup to the Big Game, which requires residents and businesses to receive approval for signage.
  • The city has said that signs showing the logos of Super Bowl sponsor competitors or that make unlicensed use of the Super Bowl LVII trademark will be denied. Sponsors include Apple Music, Bud Light, and Lowe’s.
  • Phoenix has pointed out that clean-zone policies are common around major sporting events.

Paulin is challenging the ordinance on First Amendment grounds. 

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