The Texas Longhorns are dropping mid-six figures on recruiting trips for top football prospects.
During two weekends in June, the athletic department spent close to $630,000 on recruiting visits, according to The Athletic.
In total, 23 recruits received luxury accommodations — 16 of which have already committed. One of the commits: Top prospect Arch Manning, who announced he had committed to Texas shortly after his official recruiting visit.
The first weekend, which Manning attended, racked up almost $280,000 in expenses for the department. The second weekend racked up close to $350,000.
The news is unsurprising, given that top Power 5 programs are spending more than ever on a recruiting arms race that includes not only lavish facilities but also name, image, and likeness deals.
After all, Texas — and many other schools — have even more revenue to look forward to when future media contracts begin. Their spending habits are likely to only increase.
