• Loading stock data...
Thursday, May 2, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Marshawn Lynch, Macklemore Become Minority Owners of Seattle Kraken

  • The duo will promote community activism through the organization.
  • Lynch's expansion into the NHL complements his minority stakes in other pro sports teams.
Seattle Kraken

Beast Mode has returned to Seattle pro sports — but not football.

On Monday, former Seahawks star Marshawn Lynch joined rapper Macklemore as minority investors in the NHL’s Kraken.

Terms of the deal weren’t disclosed, but investments of this magnitude usually constitute 1% or less of a franchise.

In an interview, Kraken CEO Tod Leiweke said that although the franchise didn’t need new investors at this time, it decided to bring on Lynch and Macklemore for their “interest in community activism through this organization.”

This isn’t Lynch’s first foray into sports team ownership: In April 2021, he invested in his hometown Oakland Roots, who play in the USL Championship — the second division of American professional soccer. He also co-owns the Beasts of the Fan Controlled Football League.

The 35-year-old is also the NFLPA’s Chief Brand Officer, and owns an apparel brand, a cannabis company, and a venture fund. He holds equity stakes in the IFL and FCFL, and endorsement deals with BetMGM, Fanatics, and Skittles, among others.

Per Forbes, the Kraken are worth $875 million — the 13th-highest value in the NHL.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

‘Massive Disruption’ for MLB, NHL Teams: Comcast, DSG Deal Expires

Bally Sports parent and the second-largest U.S. cable distributor fail to come to terms.

Just Like We Drew It Up? Stadium Renderings Can Excite, Confound, and Anger

During a historic wave of development, drawings wield more power than ever.

Amazon Nears NBA Rights Deal, Eyes Sweep of U.S. Sports Leagues

The online retail and streaming giant picks up NHL content to join its presence in the NFL and MLB.

Iowa Athletes Sue State, Citing ‘Unconstitutional’ Tracking of Gambling

They claim investigators didn’t get warrants, misled about the purpose of questioning.
podcast thumbnail mobile
Front Office Sports Today

NBA Playoffs Preview a Future Without LeBron and Steph

0:00
0:00

Featured Today

The scene in the green room behind the NFL Draft Theater in Detroit on Tuesday, April 23, 2024. Thirteen college players who will be picked in the first round will be waiting in this large room with friends, family, agents and college coaches on Thursday night.

More NFL Draft Prospects Are Staying Home, and TV Networks Are Adjusting

Whether making or missing out on millions, more prospects are staying home.
April 21, 2024

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
April 7, 2024

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

Caitlin Clark’s Nike Deal Reportedly Worth $28 Million Over Eight Years

The deal would become the largest for a women’s basketball player.
April 19, 2024

Memphis and FedEx Strike Unique Corporate NIL Deal For $25 Million

The logistics company has a long-standing relationship with the university.
April 22, 2024

Apple Reportedly Close To Winning Broadcast Rights for Club World Cup

Apple’s deal would be FIFA’s first single worldwide broadcast contract.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 18, 2024

NBA Media Rights Likely Headed for Open Market Next Week

The league is reportedly letting Monday’s deadline pass without a deal.
April 18, 2024

Caitlin Clark ‘Nearing’ $20 Million-Plus Nike Deal: Report

Clark had an NIL deal with Nike at Iowa as well.
April 17, 2024

Even Joe Biden Is Surprised By Caitlin Clark Making $76K

The president posted Tuesday night about pay disparities in sports.
April 14, 2024

Salt Lake City About to Land NHL’s Coyotes (Minus Their Name)

Salt Lake City’s NHL franchise will have a new name.