Monday, November 2, 2026

AllTrails Raises $150M in Fresh Capital

  • AllTrails has raised $150 million in fresh capital.
  • The fitness and travel app received the investment from the growth fund of Permira.
AllTrails/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

AllTrails, a fitness and travel app used for hiking and outdoor recreational activities, has raised $150 million in fresh capital from the growth fund of Permira, a London-based investment firm. 

“As the world opens back up, we’re seeing the staying power of this connection to the outdoors,” CEO Ron Schneidermann told TechCrunch. 

AllTrails will use the fresh capital to expand its business across international markets and grow its workforce. Spectrum Equity will retain its majority stake in AllTrails following the investment, which it bought in 2018 for $75 million. 

Launched in 2010, AllTrails has more than 30 million global users and experienced triple-digit growth in 2020 due to the pandemic. 

  • Last year, the app was installed by 8.7 million users worldwide, an 89% increase year-over-year.
  • It saw monthly active users jump 36% in Q3 2021 compared to the same period last year.
  • The app has reached 1 million users who pay $29.99 per year for the pro version of the app. 

AllTrails marks the second fitness-related investment by Permira in the last year. In September 2020, the investment firm took part in a $450 million Series C funding round for Zwift, an online fitness platform for cyclists and runners.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Vikings Loss Reinforces NFL’s Parity-Driven Business Model

The NFL hasn’t had an undefeated team since the 1972 Dolphins.

Tom Brady Curses on Air—Again

The FCC can issue fines or warnings for profanity on live television.

Florida State’s Norvell Fired With $50M Left on Contract

It’s the third-highest buyout in college football history.

Miami Tops Last AP Poll Before Initial CFP Rankings

The ACC, Big Ten, and Big 12 each have one undefeated team.
podcast thumbnail mobile
Front Office Sports Today

10/30/26 – First WNBA Game 7, Utah Targets Kalshi Founders, Cowboys Cheerleaders Unionize

0:00

Featured Today

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With Big Goals

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations Cup

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.