• Loading stock data...
Saturday, December 13, 2025

Tale of One City

  • The NCAA announced it is considering holding both Division I Final Fours in the same city.
  • The move was recommended by the Gender Equity Review.
Photo: Stephen Slade-UConn Athletics/Design: Alex Brooks

During last Thursday’s Congressional hearing on NIL, the NCAA announced it is considering holding both Division I Final Fours in the same city — a recommendation from the Gender Equity Review released in August. 

The day prior, the women’s tournament gained access to use “March Madness” branding starting in 2022. 

But lawmakers and one witness still harshly criticized the NCAA’s dismal treatment of women’s sports during the hearing. 

The Division I Women’s and Men’s Basketball Committees have been weighing the possibility of combining Final Fours for the past two months.

  • In the announcement, Nina King, the chair of the Division I Women’s Basketball Committee, called gender equity in basketball a “priority.”
  • They “will spend time exploring ways to develop an overarching goal of a combined championship that boosts student-athlete experience and fan and stakeholder engagement.”
  • The committees voted unanimously to hold off on combining Final Fours until 2027, since sites have already been announced up to 2026. Minneapolis and New Orleans will host the 2022 women’s and men’s Final Fours, respectively.

But this plan isn’t exactly what the Gender Equity Review suggested. 

The report asked that Final Fours be combined by the 2023 tournaments at the latest “so as to continue building on this positive momentum.” 

If the NCAA truly wants to improve as soon as possible, it might want to heed the report’s advice.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Big 12 Closing In On Potential $500M Private Capital Deal

The era of private capital in college sports has fully arrived.

CBA Discussions At the Forefront of USA Training Camp Day 1

The biggest point of contention in negotiations remains the salary model.
Buffalo Bills quarterback Josh Allen runs with the ball looking to throw to a receiver during second half action at Highmark Stadium in Orchard Park on Dec. 7, 2025

NFL, NCAA Rail Against Prediction Markets: ‘Catastrophic’

Executives for the leagues offered fresh criticisms of the lack of regulation.
Sep 6, 2025; Norman, Oklahoma, USA; Warde Manuel, Michigan Donald R. Shepherd Director of Athletics on the field prior to a game against the Oklahoma Sooners at Gaylord Family-Oklahoma Memorial Stadium.

Michigan Scandals Under Athletic Director Warde Manuel

The athletic director has led the Wolverines since 2016.

Featured Today

Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.
December 7, 2025

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
November 24, 2025

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Charlie Baker
December 12, 2025

The Fight Over College Sports Comes Down to 3 Choices

In Las Vegas this week, administrators discussed a list of potential solutions.
Dec 6, 2025; Salt Lake City, Utah, USA; Utah Utes forward Kendyl Sanders (13) reacts after a play against the California Baptist Lancers during the second half at Jon M. Huntsman Center.
December 12, 2025

The Private Equity ‘Boogeyman’ Shows Up at Utah

Lawmakers are skeptical of the University of Utah’s groundbreaking agreement.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Biff Poggi
December 11, 2025

Michigan’s Interim Football Coach Is a Hedge Fund Millionaire

Biff Poggi has been called the program’s “consigliere.”
Nov 22, 2025; College Park, Maryland, USA; Michigan Wolverines head coach Sherrone Moore on the sidelines during the first quarter against the Maryland Terrapins at SECU Stadium.
December 11, 2025

Everything to Know About Sherrone Moore’s Firing, Arrest

Moore was taken into police custody shortly after news broke.
Dec 2, 2025; Berkeley, California, USA; Utah Utes forward Keanu Dawes (8) dunks the ball during the second half against the California Golden Bears at Haas Pavilion.
December 11, 2025

‘You’ll See More’: Utah Deal Eases PE Concerns in College Sports

NCAA president Charlie Baker said Utah’s deal is “really well thought out.”
Jul 22, 2025; Charlotte, NC, USA; ACC commissioner Jim Phillips speaks to the media during ACC Media Days at Hilton Charlotte Uptown.
December 10, 2025

ACC Commissioner: We Can’t ‘Push Aside’ PE Conversations

His comments came a day after a landmark deal with University of Utah.