• Loading stock data...
Friday, September 19, 2025

Pac-12 to Allow Athletes to Use Highlights for NIL Deals

  • The Pac-12 will allow athletes to use video highlights in NIL deals.
  • The conference coordinates NIL deals with licensing company Veritone.
Ron Chenoy-USA TODAY Sports/Design: Alex Brooks

The Pac-12 Conference is carving out new ways in which college athletes can profit off of their name, image, and likeness by allowing them to license video footage and highlights.

The first-of-its-kind suite of opportunities comes through the conference’s media licensing partner, Veritone.

The Pac-12, which made $530 million in the 2019 fiscal year, is the first Power Five conference to open up this opportunity.

  • Pac-12 owns all footage of games it hosts, no matter which network broadcasts it.
  • Athletes can sign directly with sponsors, which would then license footage from the Pac-12 Network, or the sponsor can make a deal with the network and pass on a clearance fee to the athlete.

The move comes on the heels of the conference hiring former MGM Resorts president of sports and entertainment George Kliavkoff as its new commissioner. 

Kliavkoff, who is known for his media rights and entertainment experience, will negotiate new media deals to start when the current 12-year, $3 billion pact with ESPN expires after the 2023-2024 season.

Later this month, the Pac-12, Big Ten, ACC, and SEC are expected to meet to discuss expanding the College Football Playoff. ESPN holds the rights to that tournament on a $5.6 billion deal that runs from 2014-2025.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 13, 2025; Miami Gardens, Florida, USA; Miami Hurricanes running back Mark Fletcher Jr. (4) carries the football against South Florida Bulls cornerback Ben Knox (1) during the third quarter at Hard Rock Stadium.

NCAA Eliminates Spring Transfer Portal Window

The change is aimed at curbing the system of “unrestricted free agency.”
Sep 12, 2025; Pasadena, California, USA; UCLA Bruins quarterback Nico Iamaleava (9) looks to pass during the first quarter against the New Mexico Lobos at Rose Bowl.

UCLA-Tennessee QB Trade Has Been Painful So Far

Iamaleava abruptly left Tennessee for UCLA this past offseason.
Mar 4, 2025; Washington, DC, USA; House Majority Leader Steve Scalise, R-La., speaks with Rep. Marjorie Taylor-Greene, R-Ga., ahead of President Trump’s address to a joint session of Congress at the U.S. Capitol in Washington, D.C., on March 4, 2025.

House Republicans Delay SCORE Act Vote Tentatively Planned for Next Week

They didn’t believe they had enough votes to pass the bill.
NFL Congress
exclusive

College Sports ‘House of Cards’: Republicans, Lobbyists Work to Secure Votes to..

Several House Republicans criticized the SCORE Act on social media.

Featured Today

Adriunna Brown

Business Is Booming for WNBA’s Top Beauty Pros

A network of stylists is shaping how players look, feel, and perform.
Premier Lacrosse League
September 14, 2025

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
Sep 13, 2025; Tuscaloosa, Alabama, USA; Alabama Crimson Tide running back AK Dear (0) tries to outrun Wisconsin Badgers cornerback Ricardo Hallman (2) during the second half at Saban Field at Bryant-Denny Stadium.

Despite Vote Delay, SCORE Act Negotiations Continue on Capitol Hill

Political ad campaigns during college football Saturdays continue as well.
September 14, 2025

College Football’s Costly Start for Virginia Tech, UCLA: Coaches Out

UCLA and Virginia Tech fire their coaches while Notre Dame slumps badly.
Sep 12, 2025; Pasadena, California, USA; New Mexico Lobos quarterback Jack Layne (2) reacts after his team scored a touchdown during the fourth quarter against the UCLA Bruins at Rose Bowl.
September 15, 2025

UCLA Paid New Mexico $1.2 Million for Friday’s Loss: Payout Game Tracker

The Bruins weren’t the only Power-4 school to lose a buy game and fire their coach.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Jan 25, 2023; Langley, British Columbia, CAN; Highlights from the CHL Kubota Top Prospects game at the Langley Events Centre
September 10, 2025

NCAA Hockey Scouts Denied Passes for Crucial Recruiting League

The CHL won’t welcome scouts on passes: “It comes across as petty.”
Feb 17, 2024; Boise, Idaho, USA; Fresno State Bulldogs guard Jalen Weaver (5) during the first half against the Boise State Broncos at ExtraMile Arena.
September 10, 2025

NCAA Bans 3 Basketball Players for Violating Betting Rules Last Season

The former San Jose State and Fresno State players have lost eligibility.
The cover of the College Football 25 video game.
exclusive
September 9, 2025

Group That Facilitated NIL Deal for Football Video Game Now Says It’s..

EA offered $1,500 and no royalties; it also deleted an opt-out clause.
Sep 6, 2025; Gainesville, Florida, USA; South Florida Bulls place kicker Nico Gramatica (7), South Florida Bulls long snapper Turner McLaughlin (48) and teammates celebrate after a game against the Florida Gators at Ben Hill Griffin Stadium.
September 8, 2025

USF Is the Newest Financial Underdog in the AP Top 25

USF’s athletic department brings in half the amount Florida does.