Tuesday, June 23, 2026

What ‘The Alliance’ Means

  • The Big Ten, Pac-12, and ACC announced they would form a formal “alliance” less than a month after Texas and Oklahoma agreed to join the SEC.
  • But besides plans for inter-conference scheduling, the alliance’s meaning is nebulous at best.
Photo: Jerome Miron-USA TODAY/Design: Alex Brooks

On Tuesday, the Big Ten, Pac-12, and ACC announced they would form a formal “alliance” — less than a month after Texas and Oklahoma agreed to join the SEC.

The alliance is based on a commitment to similar values among the conferences, and will include crossover scheduling, according to the press release. But even after an announcement and 45-minute press conference with all three commissioners, the details remain nebulous at best. 

There’s no contract, commissioners confirmed. And there’s no detailed explanation of where the three groups stand on several issues facing college sports they said they’ll discuss.

Commissioners seem to think the alliance is a way to “save” college sports as we know them. 

They noted the landscape is changing, from the Alston case to NIL. Big Ten Commissioner Kevin Warren said that the SEC’s move to add Texas and Oklahoma provided a chance to “evaluate” where college sports were headed.

“We had an opportunity to stabilize a volatile environment,” ACC Commissioner Jim Phillips said.

The Issues at Stake

In the official announcement, the conferences said they’ll be “collaborating and providing thought leadership” on a range of topics. Those included not just postseason structures and the future of the NCAA, but also gender equity, social justice, and mental and physical health and safety. 

None of the commissioners, however, shared where they stand on these issues, or if, when, and how they plan to announce recommendations.

A United Front?

This fall, the NCAA will host a Constitutional Convention to reconsider its role in college sports. The Alston case confirmed the NCAA was subject to strict antitrust scrutiny — and this convention is undoubtedly an attempt to make sure it can adjust to protect itself from more litigation.

It may also be a chance for college sports officials — and this new alliance — to discuss what they really want the NCAA to be. Perhaps Phillips, one of the committee members, will serve as a mouthpiece for the three conferences.

But again, the commissioners stopped short of promising their conferences would formally align on these issues.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Slams Door on Brendan Sorsby’s Supplemental Draft Bid

The league told him to prepare to enter the 2027 NFL Draft instead.
Jan 8, 2026; Glendale, AZ, USA; ESPN personality Jordan Rodgers during 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
Exclusive

Chase Daniel, Jordan Rodgers Promoted As ESPN CFB Analysts

Another change is coming to “SEC Nation.”
Jun 16, 2026; Phoenix, Arizona, USA; Los Angeles Angels center fielder Mike Trout (27) looks on in the first inning against the Arizona Diamondbacks at Chase Field.

MLB Owners Proposal Radically Shifts Player Development

Teenaged big-leaguers would become extinct under the latest proposal.
Sen. Ted Cruz (R-TX) listens as Sen. Maria Cantwell (D-WA) speaks during a hearing on the “Protect College Sports Act” before the Senate Commerce Committee, on Capitol Hill in Washington, D.C., U.S., June 3, 2026.

Ten Pro Sports Unions Criticize Bipartisan College Sports Bill

“The bill further silences college athletes’ voices on the job,” the AFL-CIO said.
podcast thumbnail mobile
Front Office Sports Today

A Conversation With Tight End University’s Greg Olsen

0:00

Featured Today

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.

NCAA Approves New ‘Age-Based’ Eligibility Rule

Two attorneys are preparing lawsuits on behalf of at least 50 players.
Jan 28, 2025; Washington, DC, USA; Senator Ted Cruz (R-TX), Chairman of the Senate Committee on Commerce, Science, and Transportation, begins a hearing to examine the Panama Canal and its impact on U.S. trade and national security, focusing on fees and foreign influence on Tuesday, January 28, 2025. Mandatory Credit: Jack Gruber-USA TODAY
June 18, 2026

Landmark College Sports Bill Advances Toward Senate Vote

The SEC and Big Ten remain opposed to the bill.
Mar 21, 2026; Storrs, CT, USA; Iowa State Cyclones guard Jada Williams (8) returns then ball against the Syracuse Orange in the first half at Harry A. Gampel Pavilion.
June 23, 2026

Women’s Basketball Players Blast College Sports Bill

“Where we disagree is—Congress shouldn’t be deciding who makes those rules.”
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Sen. Ted Cruz (R-TX) listens as Sen. Maria Cantwell (D-WA) speaks during a hearing on the “Protect College Sports Act” before the Senate Commerce Committee, on Capitol Hill in Washington, D.C., U.S., June 3, 2026. REUTERS/Evan Vucci
June 16, 2026

Amended College Sports Bill Leaves SEC, Big Ten Concerns Intact

The amended bill doesn’t alleviate the Big Ten and SEC’s biggest concerns.
June 15, 2026

Sorsby Leaves Texas Tech, Declares for NFL Supplemental Draft

The news comes hours after the Big 12 sued Texas Tech.
Texas Tech's Brendan Sorsby goes through warmups before the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.
June 15, 2026

Big 12 Sues Texas Tech, Texas AG Over Potential Sorsby Sanctions

The lawsuit comes one week after Sorsby was granted an injunction.
Texas Tech's Brendan Sorsby runs with the ball during the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.
June 12, 2026

Big 12 Mulls Brendan Sorsby Options as Legal Threats Loom

Both Sorsby’s legal team and Texas’s AG sent letters to the conference.