... ...
Friday, September 18, 2026

What ‘The Alliance’ Means

  • The Big Ten, Pac-12, and ACC announced they would form a formal “alliance” less than a month after Texas and Oklahoma agreed to join the SEC.
  • But besides plans for inter-conference scheduling, the alliance’s meaning is nebulous at best.
Photo: Jerome Miron-USA TODAY/Design: Alex Brooks

On Tuesday, the Big Ten, Pac-12, and ACC announced they would form a formal “alliance” — less than a month after Texas and Oklahoma agreed to join the SEC.

The alliance is based on a commitment to similar values among the conferences, and will include crossover scheduling, according to the press release. But even after an announcement and 45-minute press conference with all three commissioners, the details remain nebulous at best. 

There’s no contract, commissioners confirmed. And there’s no detailed explanation of where the three groups stand on several issues facing college sports they said they’ll discuss.

Commissioners seem to think the alliance is a way to “save” college sports as we know them. 

They noted the landscape is changing, from the Alston case to NIL. Big Ten Commissioner Kevin Warren said that the SEC’s move to add Texas and Oklahoma provided a chance to “evaluate” where college sports were headed.

“We had an opportunity to stabilize a volatile environment,” ACC Commissioner Jim Phillips said.

The Issues at Stake

In the official announcement, the conferences said they’ll be “collaborating and providing thought leadership” on a range of topics. Those included not just postseason structures and the future of the NCAA, but also gender equity, social justice, and mental and physical health and safety. 

None of the commissioners, however, shared where they stand on these issues, or if, when, and how they plan to announce recommendations.

A United Front?

This fall, the NCAA will host a Constitutional Convention to reconsider its role in college sports. The Alston case confirmed the NCAA was subject to strict antitrust scrutiny — and this convention is undoubtedly an attempt to make sure it can adjust to protect itself from more litigation.

It may also be a chance for college sports officials — and this new alliance — to discuss what they really want the NCAA to be. Perhaps Phillips, one of the committee members, will serve as a mouthpiece for the three conferences.

But again, the commissioners stopped short of promising their conferences would formally align on these issues.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Hawkeye and Oregon fans gather for FOX’s Big Noon Kickoff Nov. 8, 2025 in front of the Old Capitol Building on the University of Iowa Campus in Iowa City, Iowa.

College Football’s London Debut Brings Big Opportunity for Fox

Kansas and Arizona State are facing off at Wembley Stadium.
Landry Kiffin/Fifth Year

Lane Kiffin’s Daughter Seizes CFB Spotlight With Clothing Venture

“Having a family involved in college sports helps from a marketing perspective.”

Florida Senators Oppose College Sports Bill Due to Miami, FSU Ambitions

The Protect College Sports Act is moving through the Senate.
Sam Leavitt LSU

Sam Leavitt’s Injury Tag Sparks Skepticism Ahead of LSU–Ole Miss

Lane Kiffin has previously faced criticism for his handling of injury reports.
podcast thumbnail mobile
Front Office Sports Today

9/17/26 – CFB Ratings Surge, Joe Buck’s $108M Deal, Knicks Ticket Shock

0:00

Featured Today

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are foregoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
Sep 6, 2025; Charlotte, North Carolina, USA; North Carolina Tar Heels defensive coach Steve Belichick during the first quarter against the Charlotte 49ers at Jerry Richardson Stadium. Mandatory Credit: Jim Dedmon-Imagn Images

Steve Belichick Resigns As North Carolina Closes Investigation

Steve Belichick has been on medical leave since August.
Texas Longhorns quarterback Arch Manning (16) looks to throw over Ohio State Buckeyes linebacker Payton Pierce (26) during the NCAA football game at Darrell K Royal–Texas Memorial Stadium in Austin, Texas on Sept. 12, 2026. Texas won 24-23.
September 16, 2026

CFB Viewership Off to Hot Start After Texas–Ohio State Thriller

ABC averaged nearly 14 million viewers Saturday night.
Jay Williams Asset Class Front Office Sports
Exclusive
September 16, 2026

Jay Williams: ‘We All Participated’ in Cash Payments Before NIL

Williams said the payments came in “duffel bags” during the playful exchange.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 15, 2026

Senators Stage Effort to Pass the Protect College Sports Act

An opposition coalition has formed to block the bill.
Nov 28, 2025; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning warms up before a game against the Texas A&M Aggies at Darrell K Royal-Texas Memorial Stadium. Mandatory Credit: Scott Wachter-Imagn Images
September 15, 2026

Arch Manning Apologizes to Holly Rowe for Joking About AI Video

Rowe says that she accepted Manning’s apology.
Sep 12, 2026; Baton Rouge, Louisiana, USA; LSU Tigers head coach Lane Kiffin reacts to an intercept by Louisiana Tech Bulldogs during the first half at Tiger Stadium. Mandatory Credit: Stephen Lew-Imagn Images
September 15, 2026

Oxford Bulking Up Police Presence for Lane Kiffin’s Return

Ole Miss coach Pete Golding asked fans to be rowdy but respectful.
Ohio State Buckeyes safety Jaylen McClain (8) reacts to a missed interception during the NCAA football game against the Texas Longhorns at Darrell K Royal–Texas Memorial Stadium in Austin, Texas on Sept. 12, 2026. Texas won 24-23.
September 14, 2026

How the 12-Team CFP Is Treating Ohio State and Oregon Differently

Meanwhile, Oklahoma’s and Oregon’s playoff odds took significant hits.