• Loading stock data...
Friday, October 31, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

What ‘The Alliance’ Means

  • The Big Ten, Pac-12, and ACC announced they would form a formal “alliance” less than a month after Texas and Oklahoma agreed to join the SEC.
  • But besides plans for inter-conference scheduling, the alliance’s meaning is nebulous at best.
Photo: Jerome Miron-USA TODAY/Design: Alex Brooks

On Tuesday, the Big Ten, Pac-12, and ACC announced they would form a formal “alliance” — less than a month after Texas and Oklahoma agreed to join the SEC.

The alliance is based on a commitment to similar values among the conferences, and will include crossover scheduling, according to the press release. But even after an announcement and 45-minute press conference with all three commissioners, the details remain nebulous at best. 

There’s no contract, commissioners confirmed. And there’s no detailed explanation of where the three groups stand on several issues facing college sports they said they’ll discuss.

Commissioners seem to think the alliance is a way to “save” college sports as we know them. 

They noted the landscape is changing, from the Alston case to NIL. Big Ten Commissioner Kevin Warren said that the SEC’s move to add Texas and Oklahoma provided a chance to “evaluate” where college sports were headed.

“We had an opportunity to stabilize a volatile environment,” ACC Commissioner Jim Phillips said.

The Issues at Stake

In the official announcement, the conferences said they’ll be “collaborating and providing thought leadership” on a range of topics. Those included not just postseason structures and the future of the NCAA, but also gender equity, social justice, and mental and physical health and safety. 

None of the commissioners, however, shared where they stand on these issues, or if, when, and how they plan to announce recommendations.

A United Front?

This fall, the NCAA will host a Constitutional Convention to reconsider its role in college sports. The Alston case confirmed the NCAA was subject to strict antitrust scrutiny — and this convention is undoubtedly an attempt to make sure it can adjust to protect itself from more litigation.

It may also be a chance for college sports officials — and this new alliance — to discuss what they really want the NCAA to be. Perhaps Phillips, one of the committee members, will serve as a mouthpiece for the three conferences.

But again, the commissioners stopped short of promising their conferences would formally align on these issues.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 6, 2025; Baton Rouge, Louisiana, USA; LSU Tigers head coach Brian Kelly looks on against Louisiana Tech Bulldogs during the second half at Tiger Stadium.

The Governor Who Inserted Himself Into a College Football Coaching Search

The governor said he was concerned taxpayers would be left paying Kelly’s buyout.
Florida Gators linebacker Shemar James (6) tackles Georgia Bulldogs tight end Oscar Delp (4) during the first quarter of an NCAA college football matchup Saturday, Nov. 2, 2024 at EverBank Stadium in Jacksonville, Fla. The Georgia Bulldogs defeated the Florida Gators 34-20.

Florida-Georgia Rivalry Hits the Road—Still Nets Almost $10M Payouts

The annual rivalry game in Jacksonville is taking a two-year road trip.
Oct 4, 2025; Pasadena, California, USA; Penn State Nittany Lions quarterback Drew Allar (15) takes hits from UCLA Bruins linebacker Jalen Woods (9) and defensive back Rodrick Pleasant (18) during the fourth quarter at Rose Bowl.

Rose Bowl Lawsuit Claims UCLA Tried to Move Games to SoFi Stadium

UCLA has called the Rose Bowl home since the early 1980s.

SEC-Led College Football TV Ratings Are Still Up 4% Through Week 9

The average game audience this season is 1.95 million viewers.

Featured Today

September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin
October 25, 2025

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Christie's
October 21, 2025

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
Sponsored

How HOKA is Reimagining the NIL Relationship

TNT Sports is going all-in on college athletics—bringing fans closer and giving brands a powerful new way to connect.
Sankey
October 28, 2025

SEC’s Sankey Blasts NCAA Plan to Allow Pro Sports Betting

NCAA athletes can bet on professional sports starting Nov. 1.
Harold Perkins Jr interception as LSU Tigers take on the Texas A&M Aggies. October 25, 2025; Baton Rouge, Louisiana, USA; at Tiger Stadium. Saturday, Oct. 25, 2025.
October 29, 2025

Louisiana Governor Says LSU Athletic Director Will Not Choose Next Football Coach

Jeff Landry has little confidence in Scott Woodward.
Sponsored

How HOKA is Reimagining the NIL Relationship

TNT Sports is going all-in on college athletics—bringing fans closer and giving brands a powerful new way to connect.
October 28, 2025

SEC Coaches Kiffin, Smart Question LSU’s Firing of Kelly: ‘Ridiculous’ 

Three SEC teams have fired their football coaches midseason.
Louisiana Gov. Jeff Landry speaks to an audience at Louisiana Tech University on Aug. 25, 2025.
October 28, 2025

Why Louisiana’s Governor Was Involved in the Brian Kelly Firing

Jeff Landry reportedly hosted a meeting at the governor’s mansion Sunday.
Brian Kelly
October 28, 2025

CFB Firings Tracker: LSU Owes Brian Kelly $53 Million

The sum owed Kelly slightly tops James Franklin’s at Penn State. 
Tigers Head Coach Brian Kelly, LSU Tigers take on the Texas A&M Aggies. October 25, 2025; Baton Rouge, Louisiana, USA; at Tiger Stadium. Saturday, Oct. 25, 2025.
October 27, 2025

College Football Coach Buyouts Are Not What They Seem

LSU will likely not have to pay Kelly the $53 million he has left on his contract.