Want more from Front Office Sports
in your search results?
The NBA’s new play-in tournament debuted Tuesday, but the marquee matchup is tonight: Steph Curry vs. LeBron James.
Implemented to give fringe playoff teams a postseason chance, this new win-or-go-home pathway has led to a battle between basketball royalty.
Both superstars are forces off the court, too.
Through SC30 Investments, Curry — who made $74.4 million in 2020 — has put together an impressive portfolio.
- Investor in Tonal, the at-home fitness startup also backed by Amazon.
- Investor in Step, a financial services app that’s also backed by Alex Rodriguez.
- Co-founder of Unanimous Media and marketing platform Slyce, and also an investor in beverage company Oxigen.
James — who made $96.5 million in the past year — is even more prolific on the business side.
- Co-founder of The SpringHill Company, home to Uninterrupted and HBO’s “The Shop.”
- Stakeholder in Fenway Sports Group, owner of the Boston Red Sox and Premier League club Liverpool.
- Investor in Blaze Pizza, which plans to open 500 locations by the end of 2021.
- Co-founder of Ladder, a sports nutrition company.
As for their teams, the Warriors are narrowly more valuable at $4.7 billion to the Lakers’ $4.6 billion, according to Forbes.
Download the FOS App
The business of sports, in your pocket.
Scan the QR code to get the app now.
