• Loading stock data...
Tuesday, April 29, 2025

Adidas Raises Outlook, Sales Jump 156% in China

  • The German sportswear company saw growth in all market segments.
  • Sales are expected to increase by around 50%.
Adidas/Design: Alex Brooks

Adidas released first-quarter earnings Friday, reporting net income of $605 million with revenue growing 27% for the first three months of the year.

The German sportswear company saw growth in all market segments, including China.

  • Footwear sales increased 31%. 
  • Sales in China grew 156%. 
  • It’s reopened 89% of its stores worldwide since the pandemic-related closures.
  • E-commerce sales rose another 43%, after a 35% uptick in the same quarter last year.

Going forward, adidas expects currency-neutral sales to rise at a “high-teens” rate for the remainder of the year.

In Q2, the company is “forecasting a significant top-line acceleration” with sales expected to increase by around 50%, fueled by “an array of innovative product releases.”

In China, adidas and other international retailers have faced boycotts after taking a stand against the treatment of Muslim Uyghurs in the country’s Xinjiang region.

Adidas stated that it has a “zero tolerance approach” to slavery and human trafficking. The company noted that it has “never manufactured goods in Xinjiang.”

“We are still very confident we will continue to build our position in China, which is the single biggest market for us,” CEO Kasper Rorsted told CNBC.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 21, 2024; Boston, MA, USA; Boston Celtics majority owner Wyc Grousbeck holds the Larry O’Brien trophy prior to the Boston Celtics championship parade.

The Celtics Succession Plan Remains Murky

The transfer of power to a private-equity group is still unresolved.

The Rays Groundskeepers Are Adjusting to Life Outside the Dome

After nearly three decades in a dome, Tampa groundskeepers were forced outside.

The Former NBA Agent Who Became a Pickleball Deputy Commissioner

Chris Patrick went from representing Jimmy Butler to pickleball deputy commissioner.
James Harden

Adidas Posts Big Profits in First Quarter Without Yeezy

Profits and sales are up after selling off remaining Yeezys last year.

Featured Today

Apr 5, 2025; San Antonio, TX, USA; Duke Blue Devils forward Cooper Flagg (2) reacts after a three point basket against the Houston Cougars during the first half in the semifinals of the men's Final Four of the 2025 NCAA Tournament at the Alamodome.

Cooper Flagg’s Timing Is Perfect for the NBA and USA Basketball

The projected No. 1 pick just declared for the draft.
Apr 14, 2025; New York, New York, USA; Paige Bueckers is interviewed by ESPN after being selected with the number one overall pick to the Dallas Wings in the 2025 WNBA Draft at The Shed at Hudson Yards
April 21, 2025

ESPN’s WNBA Coverage Mirrors the League’s Stunning Growth

“I don’t think we stand still in our coverage of women’s sports,” says Rowe.
Mar 16, 2025; Milwaukee, Wisconsin, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) celebrates with guard Isaiah Joe (11) after score in the fourth quarter against the Milwaukee Bucks at Fiserv Forum.
April 20, 2025

Unorthodox OKC: The Thunder Redefined Tanking to Become NBA’s Best

A rebuild years in the making has OKC in the driver’s seat.
Mar 13, 2020; Augusta, GA, USA; The front entrance at Augusta National Golf Club in Augusta, Ga., Friday morning. The Masters Tournament has been postponed due to coronavirus concerns.
opinion
April 20, 2025

What’s It Like to Play Augusta? A Day on the World’s Most..

Inside a round at the most exclusive club in the world.
Dec 27, 2023; Oklahoma City, Oklahoma, USA; A close up view of New York Knicks forward Julius Randle (30) shoes during the second half against the Oklahoma City Thunder at Paycom Center.

Skechers Is Latest Company to Pull Guidance, Citing U.S. Tariffs

Skechers’s healthy international business will help it weather the effects of tariffs.
April 7, 2025

Rainy Masters Monday Leads to Refunds, Guaranteed 2026 Tickets

Inclement weather closed the course before noon on the tournament’s first day.
April 9, 2025

Trump Halts Tariffs That Threatened Sports Apparel Industry

Shares of sportswear companies surged on the news.
Sponsored

Fighting for Clarity: Inside UFC’s New Partnership With Total Wireless

UFC teams with Total Wireless in a no-frills partnership built for today’s mobile-first, value-driven fanbase.
Air Jordans are on display at Sole Food on West Fourth in Downtown Cincinnati. The store, owned by William Foreman, offers high-end sneakers that you won’t see in most stores. The most expensive shoe is a Jordan 1 Low Travis Scott “Phantom” that sells for $850.00. Thursday, June 22, 2023
April 4, 2025

‘Killing Industry and Innovation’: Small Sports Retailers Brace for Trump Tariffs

The tariffs could put this ski and snowboard gear startup out of business.
April 3, 2025

Sports Apparel Stocks Nosedive on News of Trump Tariffs

Adidas, Lululemon, and Under Armour shares plunged Thursday.
Mar 19, 2025; Lexington, KY, USA; The Nike Kobe shoes worn by a member of the Creighton Bluejays are seen as he shoots during NCAA Tournament First Round Practice at Rupp Arena.
April 2, 2025

Sportswear Retailers in Crosshairs As Trump Announces More Tariffs

Trump announced sweeping “reciprocal” tariffs.
Oakland A's
March 31, 2025

Fanatics Blames ‘Technology’ Error for Mixed-Up MLB Ads

One image had a fan wearing a Twins jersey and Guardians hat.