• Loading stock data...
Sunday, November 9, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

Yeezy Prototypes Sell for Record $1.8M

Sotheby’s/Design: Alex Brooks

Kanye West is topping the charts again.

West’s Nike Air Yeezy 1 prototypes, worn during his performance at the 2008 Grammy Awards, sold for $1.8 million at Sotheby’s.

The number triples the previous world record price for sneakers, which belonged to a game-worn pair of Air Jordan 1s that sold for $615,000 last August. 

Rares, a platform that lets users buy and trade shares of rare sneakers, bought the kicks from collector Ryan Chang.

“Our goal in purchasing the iconic shoe — and a piece of history — is to increase accessibility and empower the communities that birthed sneaker culture with the tools to gain financial freedom through Rares,” said CEO and co-founder Gerome Sapp.

West officially released the Air Yeezy 1 in 2009 before falling out with Nike and transitioning to a partnership with adidas in 2013. Yeezy revenue grew 31% last year to nearly $1.7 billion. West retains 100% ownership of the brand and earns 15% in royalties on sales.

In March, Bloomberg reported that West was worth as much as $6.6 billion. The next day, Forbes responded that he’s worth $1.8 billion. Either way, sneakers have helped Mr. West amass a fortune.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

TUCSON, ARIZ. -- Resurfacing and painting of the new floor at McKale Center.

The Business of College Basketball’s Signature Courts

Signature floors are a creative—and increasingly expensive—corner of college sports.
Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field

Mexican Soccer Is the Next Frontier for American Investors

Liga MX is an appealing proposition with big potential upside.
exclusive

Major Track Timing CEO Worked Meets Months After Child Rape Charges

His case flew under the radar in track for nearly a year.
G League

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.

Featured Today

Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park
October 31, 2025

More Races, More Money: The New Calculus for Pro Marathoners

More races per year mean more money—but the math isn’t simple.
Oct 28, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) pitches during the fifth inning against the Toronto Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium.
October 31, 2025

Shohei Ohtani Card Market Is Surging—With No Signs of Slowing

Cards have spiked hundreds of thousands of dollars from their initial value.
September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium
October 26, 2025

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Patty Goodman straightens a display of Hoka shoes Friday, Aug. 30, 2024 at Goodman’s Shoes.

Has Hoka Peaked? Some Analysts Think So 

Hoka is on the decline, while On has more share to take.
August 12, 2025

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
September 25, 2025

Swag Bags: How an Influencer Golf Brand Snagged Ryder Cup’s Top Accessory

The U.S. Ryder Cup team has a new look this week.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
Happy Gilmore 2 hockey stick putter
July 21, 2025

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023
July 2, 2025

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.
June 26, 2025

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.