• Loading stock data...
Wednesday, August 27, 2025
Front Office Sports Honors winners are here! View the 2025 winners

Celebs Flock to MLS

  • Texas native Matthew McConaughey recently became a co-owner of Austin FC.
  • MLS offers a viable entry point for celebrities interested in team ownership.
John Gutierrez-USA TODAY Sports/Design: Alex Brooks

Whether or not you can name many Major League Soccer players, you’ve almost certainly heard of some team owners. 

Texas native Matthew McConaughey recently became a co-owner of Austin FC, making him the latest celebrity to own an MLS team.

As an expanding league with team values in the hundreds of millions of dollars — as opposed to the billions for most MLB, NBA, and NFL teams — MLS offers a viable entry point for celebrities and athletes interested in owning sports teams. 

  • Will Ferrell, Magic Johnson, Mia Hamm, and Nomar Garciaparra are part of LAFC’s ownership group.
  • David Beckham co-owns Inter Miami.
  • Seattle Sounders owners include Drew Carey, Mariners legend Ken Griffey Jr., Seahawks quarterback Russell Wilson, and his wife, singer Ciara. 
  • Brooklyn Nets Kevin Durant, James Harden, and coach Steve Nash own stakes in the Philadelphia Union, Houston Dynamo, and Vancouver Whitecaps, respectively. 

MLS isn’t the only American soccer league to attract big names. NWSL owners include Naomi Osaka, Serena Williams, Natalie Portman, Eva Longoria, Jessica Chastain, and, again, Hamm.

While some owners are largely passive investors, McConaughey is lending his gravitas to Austin FC. He’s been named the club’s “Minister of Culture.”

“On any given night when you’re in that stadium, it should feel, smell, and taste like the best of Austin,” he said.

Austin FC lost its inaugural game against LAFC on Saturday, but McConaughey still got some good news: More Texans say they would vote for the actor, who’s teased a governor run in the state, than the incumbent Gov. Greg Abbott.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.

Featured Today

Nov 23, 2024; Minneapolis, Minnesota, USA; Penn State Nittany Lions head coach James Franklin looks at quarterback Drew Allar (15) during the first quarter against the Minnesota Golden Gophers at Huntington Bank Stadium.

Private Equity Enters College Sports—Without the Equity

As college football starts, lending agreements have become PE’s best way in.
Sep 8, 2024; East Rutherford, New Jersey, USA; New York Giants running back Eric Gray (20) returns a kickoff against the Minnesota Vikings during the first half at MetLife Stadium.
August 18, 2025

‘Fauxbacks’ Throw Back to a Retro Uniform That Never Existed

Many throwback jerseys are brand-new designs or “Franken-Unis.”
August 17, 2025

‘Labubu Gang’: The Creepy-Cute Dolls Sweeping Pro Sports

The creepy-cute doll is the hottest collectible—and fashion statement.
Middle Tennessee wide receiver Cam'ron Lacy (86) catches a pass and carries the ball during the season final home football game against New Mexico State on Saturday, Nov. 23, 2024.
August 15, 2025

How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs.
Mark Cuban

Mark Cuban Wishes He Had Put Mavs on Open Market

Cuban also thinks private equity has shifted the NBA’s priorities. 
Veronica Burton
August 26, 2025

Dildo Markets, Diaper Bidens: Polymarket, Kalshi Push Limits of Hawking Prediction Markets

The companies don’t face the same regulatory risk as traditional sportsbooks.
Donald Trump Jr
August 26, 2025

Kalshi Advisor Donald Trump Jr. Joins Rival Polymarket Board

Polymarket appears to be on the verge of returning to the U.S.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
Mo Vaughn
August 22, 2025

How Michael Bloomberg Jump-Started Mo Vaughn’s Business Career

The Red Sox legend had a sprawling housing empire before starting a podcast.
Apr 13, 2025; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins right wing Rickard Rakell (67) and center Sidney Crosby (87) and center Evgeni Malkin (71) talk before a face-off against the Boston Bruins during the third period at PPG Paints Arena.
August 19, 2025

Fenway Sports Weighs Penguins Options Amid ‘Serious’ Suitor

FSG previously said it was exploring the sale of a minority stake.
Dundon
August 13, 2025

Hurricanes Owner Tom Dundon Has Deal to Buy Trail Blazers

The team was put up for sale in May.
Bill Chisholm
August 12, 2025

Wyc Grousbeck Won’t Continue As Lead Celtics Governor After Sale

Two sources said that Grousbeck will keep the CEO title.