Monday, May 4, 2026

Blue Wire Secures $5M Series A, Announces Snap Partnership

Megan Rapinoe Sue Bird
Kyle Terada-USA TODAY Sports

Podcast company Blue Wire Media raised $5 million in a recently closed Series A round.

Investors in the round included Dot Capital, Bettor Capital, Side Door Ventures and Forty5 Ventures. Dot Capital led the round, as well as a $1.2 million seed round in February.

Sports Slate

  • Blue Wire currently has a network of 140 podcasts hosted by journalists, athletes, brands and teams like the Baltimore Ravens
  • Athlete-hosts include Baron Davis, Greg Olsen, Ian Happ and a show by Megan Rapinoe and Sue Bird
  • Soccer reporter Grant Wahl launched the company’s first long-form narrative podcast, “American Prodigy,” which chronicles the career of Freddy Adu

Blue Wire is leveraging its more than 20 million podcast downloads this year to capture a chunk of the podcast ad revenue market that is projected to reach $1 billion next year. 

Also announced: a partnership with Snap. Blue Wire will produce “The Come Up,” detailing obstacles professional athletes face at the onset of their careers, in three-to-five minute videos. NBA players to be featured in the first season:

  • Mo Bamba
  • Fred Van Vleet
  • Duncan Robinson
  • Obi Toppin

The new investment will help Blue Wire create eight to 10 podcast series — which it will also try to option for film and TV.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Matt Barnes, Nick Swisher, and Eric Davis on All The Smoke.
exclusive

Matt Barnes and All The Smoke Launch Baseball Podcast

It’s the company’s latest expansion beyond basketball.

Jemele Hill, Cari Champion Take Kid Gloves Off Women’s Sports Coverage

The pair are launching a new podcast, their third show together.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Dec 13, 2025; Las Vegas, Nevada, USA; NBA on Amazon announcers (from left) Taylor Rooks, Dirk Nowitzki, Steve Nash, Blake Griffin and Udonis Haslem during the Emirates NBA Cup semifinals at T-Mobile Arena.

Biggest Sports Media Talent Moves of 2025

Netflix jumped into the sports podcast business.

Featured Today

Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.