Monday, September 21, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

LIV Golf’s Future Faces New Questions As Finale Appears in Doubt

LIV Golf’s U.K. event this past weekend went off without a hitch, but as the action played out on the course, more questions emerged about LIV’s immediate and long-term future.

Paul Childs-Action Images via Reuters

LIV Golf’s U.K. event this past weekend—the league’s return from a 47-day summer break—went off without a hitch, but as the action played out on the course, more questions emerged about LIV’s immediate and long-term future.

Crowd sizes at JCB Golf & Country Club in Staffordshire, England, were noticeable—nearly 20,000 fans were on site for the tournament’s third round Saturday, according to LIV announcer Arlo White. Popular British electronic music duo Chase & Status performed a concert Saturday after play concluded, as is typical at most LIV events. Total attendance numbers for the four-day event have not been released but could likely surpass last year’s 43,000-person figure, which was across three days.

Australian Lucas Herbert won the $4 million first-place prize from the tournament’s $30 million purse—but LIV’s long-term cash flow was cast into doubt before the first tee shots were even hit Thursday. Martin Kaymer, captain of LIV’s Cleeks GC team, told Today’s Golfer on Wednesday that the LIV Golf Michigan team championship event scheduled for Aug. 27–30 is “highly unlikely” to be played. As of last week, there had been no infrastructure buildout at the host course, The Cardinal at Saint John’s Resort, per The Detroit News.

This year’s team championship is supposed to pay out $40 million in prize money, with the winning squad taking home $11.2 million, which is actually down from $50 million and $14 million, respectively, in 2025. Last year’s season finale, also at The Cardinal, included concerts by Imagine Dragons and Swedish House Mafia. 

But the closing stretch of the 2026 LIV season has been in doubt since the Saudi PIF announced it would stop funding the league after this year. As LIV embarked on its summer break last month, there was a growing sentiment among those in and around the league that the funding from the PIF could dry up even earlier than expected, multiple sources told Front Office Sports at the time. “I don’t think they’ll ever get to Michigan,” one source told FOS last month. LIV CEO Scott O’Neil last month wouldn’t guarantee that all four remaining events would take place as scheduled.

Before the team championship in Michigan, LIV has two more regular-season events scheduled in August at Trump Bedminster in New Jersey (Aug. 6–9) and one just outside Indianapolis (Aug. 20–23). Each of those events is set to pay out the league’s standard $30 million purse.

LIV’s Money Matters

Should the Michigan team championship not be played, it would be the second LIV event this season to be canceled. LIV Golf Louisiana, what was to be the league’s debut tournament in New Orleans in late June, was canceled in April.

As of now, the state of Louisiana is still waiting on LIV to pay back $1.2 million the league previously received from the state as partial payment for a $5 million hosting fee, a spokesperson for Louisiana Economic Development (LED) told FOS. The state remains in formal discussions with LIV on next steps, so there is no specific timeline for the repayment, according to the spokesperson.

Those talks continue as LIV earlier this month agreed to pay $1 million to settle a trademark infringement lawsuit—and was then sued by a former technology partner seeking more than $1.1 million for breach of contract and unpaid invoices.

Meanwhile, existing lawsuits continue in the U.K. with the World Golf Group and Premier Golf League, who are seeking damages up to $630 million from LIV and the Saudi PIF, claiming LIV stole their ideas for a worldwide golf league—as well as in the U.S. with vodka distillery Long Island Spirits in a trademark infringement case around “LIV” branding.

Investor Search Continues

The uncertainty surrounding the conclusion of LIV’s 2026 season comes as league leaders continue their search for new investors, seeking up to $350 million. Potential backers include private equity firms, wealthy individuals, and family offices. U.K.-based golf outlet Bunkered reported last week that LIV “has narrowed its hunt down to two potential investors.”

LIV is likely operating under a Sept. 1 deadline to secure new funding, according to industry sources and multiple reports.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

podcast thumbnail mobile
Front Office Sports Today

9/21/26 – WPBL Boardroom Battle, Jed York Discipline Looms, LeBron’s $15M Polymarket Deal

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.

NFL Scoring Plummets After Season Started With Ratings Dip

Caleb Williams and Jayden Daniels left with what looked like serious injuries.
Sep 11, 2026; Melbourne, AUS; San Francisco 49ers quarterback Brock Purdy (13) rushes the ball in the second half against the Los Angeles Rams at Melbourne Cricket Ground. Mandatory Credit: Kirby Lee-Imagn Images
September 17, 2026

NFL Week 1 Ratings Fall 13% Despite New Broadcast Schedule

The league saw a surprisingly sharp drop in viewership.
First at FOS
September 19, 2026

NFL Strictly Enforcing Illegal Contact, Offensive Pass Interference

Discouraging illegal contact by defensive backs could boost scoring.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 16, 2026

ESPN Draws 23.2M Viewers for Week 1 of ‘Monday Night Football’

It’s the third-most-watched game of all 362 ESPN “MNF” broadcasts.
September 16, 2026

NFL Blocks Teams From Signing ex-LSU Players

Dae’Quan Wright’s agent says the tight end is exploring his legal options.
September 16, 2026

WTA Finals Moving to Charlotte in 2027 As U.S. Push Continues

The 2026 WTA Finals will be played at Indian Wells.
September 15, 2026

Networks Get Mixed Results With Week 1 NFL Viewership

CBS sees some viewership attrition, while NBC rebounded Sunday night.