LIV Golf announced a new executive structure Thursday morning as the league fights for survival amid losing funding from the Public Investment Fund of Saudi Arabia.
LIV is creating a new independent board led by two U.S.-based longtime corporate restructuring experts as the league “focuses on securing long-term financial partners to support its transition from a foundational launch phase to a diversified, multi-partner investment model,” according to Thursday’s announcement.
Pirinate Consulting Group CEO Eugene Davis will serve as chairman of LIV’s new independent directors committee. For nearly three decades Davis has worked with major companies like Trump Resorts, Delta Airlines, Weight Watchers, and others, typically serving as a director, chairman of the board, interim CEO, chief restructuring officer, or other transitional roles to assist companies in crisis.
LIV’s other new board leader is Jon Zinman, who is the founder of consulting firm JZ Advisors. Zinman currently sits on the boards of Azul Airlines, Keenova, Maker’s Pride, Belk, and Par Health.
PIF governor Yasir Al-Rumayyan has served as the chairman of LIV’s board since the league’s inception. Thursday’s announcement from LIV did not mention Al-Rumayyan, but the PIF is expected to soon make an announcement of its own confirming its impending exit from LIV.
Davis in Thursday’s announcement said he sees “a clear opportunity to help the league formalize its structure, attract and secure long-term capital, and position the business for growth.”
LIV CEO Scott O’Neil has said multiple times that the league is searching for new investors amid the questions about its future.
LIV has seven events left on its 2026 schedule, starting next week with LIV Golf Virginia at Trump National Golf Club Washington D.C.
Earlier this week, LIV canceled LIV Golf Louisiana, the league’s debut event in New Orleans originally scheduled for late June. The event could be rescheduled for the fall, according to LIV.
LIV has said that through its first five events of this season year-long revenue was tracking $100 million ahead of 2025. The league expects four events and 10 teams to be profitable in 2026. In recent months, there have been conversations with potential investors about acquiring minority stakes in some of LIV’s franchises, which are currently owned 25% by team captains and 75% by the league.
LIV drew crowds of more than 100,000 at both its South Africa and Australia events.
