Friday, August 14, 2026

Tyler Adams: USMNT ‘Where’s Waldo?’ Jersey ‘Exactly What We Want’

The players had a big say in the red-and-white-striped World Cup kit, and Adams says it “came out incredible.”

Imagn Images via Reuters/Kirby Lee

U.S. Men’s National Team star Tyler Adams isn’t upset about the comparisons of his team’s new World Cup kits to the “Where’s Waldo?” cartoon.

“That’s exactly what we want,” Adams tells Front Office Sports. “We want to be spotted wherever we are. You got to find us and you’ll be able to find us.”

After players famously did not like their jerseys for the 2022 World Cup in Qatar, Nike made it a point to bring in the team for heavy input in the process for 2026.

The finished designs are one kit with wavy, red and white horizontal stripes, and another with a dark navy base spotted with stars.

Adams says the players thought about iconic jerseys from other nations like Brazil and the Netherlands, and wondered, “what is our symbol? What is our recognition? What are you going to spot from a mile away?”

The answer came back to the American flag, Adams says, and trying to incorporate the stars and stripes on both jerseys. He says he thinks the stripes “came out incredible,” and the dark kit is “a little bit more subtle,” but will resonate with fans.

Dale Zanine-Imagn Images

The kits also pay homage to the kits from the 1994 World Cup, also hosted in the U.S., in which the team wore one jersey with vertical red and white stripes, and another with a blue base and white stars.

“I felt like we kind of squeezed in what it is to be American in two jerseys, which I think is important,” Adams says.

The USMNT debuted their new look during friendlies in Atlanta last month, which Adams missed due to injury. During the match against Belgium, both players and fans had trouble differentiating between the U.S. team’s stripes and Belgium’s light blue kit.

Mauricio Pochettino’s squad has two more friendlies against Germany and Senegal in June in Chicago before the World Cup. The U.S. plays two matches in L.A. and one in Seattle during the group stage.

Chasing Europe

Before Adams returns to the U.S. and dons his stars and stripes this summer, there’s another historic feat he’s chasing.

In the Premier League, Adams plays for AFC Bournemouth, which is chasing a spot in the Champions League. The Premier League will either send five or six teams into the top European competition next season, and Bournemouth is still in the running for its first European position in club history.

Playing in Europe can be a massive financial win for a team. Chelsea, for example, has made £80 million in revenue from reentering the Champions League this season, The Athletic estimated.

“I think for a club like Bournemouth, when you get the surplus of money that comes in with finishing in Europe, you’re able to develop the squad more, you’re able to develop the stadium more, you’re able to develop the training ground and take those next steps,” Adams says. “And ultimately it just helps you kind of continue that trajectory of where you’re trying to go.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Why Jeff Bezos Remains on the NFL Ownership Sidelines

FSG announced the Liverpool deal Friday.
First at FOS

Panini Says Fanatics Cheated to Win NBA, NFL Card Deals

The allegations were made in a new court filing.
FILE PHOTO: Soccer Football - 50th Ordinary UEFA Congress - Brussels Expo, Brussels, Belgium - February 12, 2026 FIFA president Gianni Infantino speaks during the event

The 3 Weeks That Brought Gianni Infantino and FIFA to the Brink

The FIFA president has had a no good, very bad stretch.
Madison Beer attends the Clive Davis party, also referred to as the annual Pre-Grammy Gala, in Beverly Hills, California, U.S., January 31, 2026.
First at FOS

NFL WAGs Going Viral at Practice Are No Coincidence

The moments are part of a coordinated content rollout to reach women.
podcast thumbnail mobile
Front Office Sports Today

NBA Owners ‘Stunned’ by Lakers Sale, Knicks’ $67M Run, WTA Sex Testing Starts

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.

Europe Still Plans to Boycott World Cups, UEFA Says  

Six European teams face uncertainty ahead of the U-20 Women’s World Cup. 
August 3, 2026

Pochettino Back for Another World Cup Cycle With Griffin Funding

The U.S. is 17–12–2 under the Argentine coach.
August 3, 2026

England Withdraws Support for Infantino as Opposition Grows

England, Wales, and Serbia all withdrew support for Infantino’s reelection.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Soccer Football - FIFA World Cup 2026 - Semi Final - France v Spain - Dallas Stadium, Arlington, Texas, U.S. - July 14, 2026 FIFA President Gianni Infantino before the match
July 31, 2026

Infantino Calls Off Plan to Sell Stakes in World Cup

Soccer officials inside and outside FIFA strongly criticized the proposal.
July 31, 2026

Trump Quiet As Infantino World Cup Scheme Collapses

Infantino is rapidly losing support inside and outside FIFA.
July 31, 2026

Infantino Loses Key FIFA Officials in Drive to Sell World Cup Stake

Serious pressure is mounting on Gianni Infantino.
July 30, 2026

UEFA, CONCACAF Unanimously Reject Infantino World Cup Plan

Infantino’s plan is now in serious trouble.