• Loading stock data...
Tuesday, March 17, 2026

Women’s March Madness Growth Faces Next Star-Power Test

FOS looked at some of the biggest storylines of the upcoming women’s March Madness tournament.

David Butler II-Imagn Images

The NCAA women’s basketball tournament is entering its fifth year since adopting the March Madness moniker with significant momentum.

The tournament has seen extensive growth sparked by back-to-back title runs from Caitlin Clark and Iowa in 2023 and 2024, including the 2024 title game that drew 18.9 million viewers to the 2024 title game, four million more than the men’s game.

Like the men’s tournament, the women’s side has also been given a unit reward system, which gives conferences a monetary reward for programs qualifying and advancing in the tournament.

But the women’s tournament still has plenty of room to grow, especially with names like Clark and Paige Bueckers in the WNBA, and JuJu Watkins sidelined with an injury. 

FOS compiled a few storylines to watch throughout the tournament. 

Arizona Republic

First Four Showdown

While the First Four portion of the tournament is often filled with throwaway games, there is a notable matchup between two programs making a much-awaited return to the Big Dance: Arizona State and Virginia. 

Arizona State is dancing for the first time since 2019, sparked by the hiring of head coach Molly Miller. The Sun Devils finished with a 24–10 record (9–9 in the Big 12), after finishing 10–22 last season. It’s their first winning season since 2020–21.

It’s only the second time since 2010 that Virginia has qualified for the tournament, but the program used to make deep runs perennially. Dawn Staley led the Cavaliers to the 1991 title game, along with two other Final Four appearances. 

After finishing near the bottom of the ACC in the 2021–22 season, the program hired head coach Amaka Agugua-Hamilton, who has slowly lifted the program back to relevancy.

A trip to the First Four is likely already a success for both programs; a win would be icing on the cake.

Early-Round Upsets?

The viewership numbers for the tournament final are unlikely to immediately replicate the highs of Clark’s peak. Last year’s championship game between UConn and South Carolina drew 8.5 million viewers, behind only Iowa’s two title runs for the most-watched title games, but still 10 million less than 2024. 

But the true growth for the tournament comes from its early rounds. 

The first two rounds of the tournament trailed only 2024 as the most watched. It helped that ESPN started putting first- and second-round women’s basketball games on its main networks in 2020, and it has continued to expand that coverage in recent years. 


The problem with the early rounds of the women’s tournament is that there are not nearly as many upsets as in the men’s tournament. Last year, only six lower seeds won games—and none were significant upsets. There were also huge blowouts—including a 69-point win from UConn over Arkansas State in the first round.

There’s little to suggest that anything will change this year, but any changes could signal potential growing parity in the sport.

Undefeated Season

The four No. 1 seeds of the NCAA tournament are the same four teams that made the Final Four last year: UConn, South Carolina, UCLA, and Texas. It’s no surprise, considering the history of each of the programs and the stars some have kept.

But defending champion UConn is the team to watch as it tries to chase history. Despite the loss of Bueckers, the Huskies finished the season undefeated (31–0) and are looking to be the first team to finish undefeated since the 2015–16 season.

That achievement was also done by a Geno Auriemma–led Huskies squad that featured eight future WNBA players, including Breanna Stewart and Napheesa Collier.

This year’s UConn squad is led by potential 2026 WNBA No. 1 pick Azzi Fudd and Sarah Strong.

Robert Goddin-Imagn Images

WNBA Watch

The women’s college tournament has always served as a proving ground for future professionals because of the quick turnaround to the WNBA season. The WNBA draft falls two Mondays after the national championship game, meaning players who played in the title game—like Paige Bueckers last year and Caitlin Clark in 2024—have just eight days to prepare.

Players often declare their intentions to stay in college or go pro immediately after their team finishes in the tournament. But that may not be the case this year. 

Still, there are several names whose tournament performances could affect their stock for the eventual WNBA draft. Some of the names worth watching that could be first-round picks:

  • Lauren Betts, UCLA
  • Kiki Rice, UCLA
  • Gianna Kneepkens, UCLA
  • Raven Johnson, South Carolina
  • Flau’jae Johnson, LSU
  • Olivia Miles, TCU
  • Ashlon Jackson, Duke
  • Marta Suarez, TCU
  • Cotie McMahon, Ole Miss
  • Azzi Fudd, UConn
  • Ta’Niya Latson, South Carolina
  • Gabriela Jaquez, UCLA

While NIL has put money in the pockets of many NCAA players, incoming WNBA players would go pro at an opportune time. Rookie deals in the past made a maximum of $78,831 in the first year, but those are expected to exponentially increase under the new CBA.

There will also be more opportunities to be a first-round pick with the WNBA expanding to 15 teams for the upcoming season.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 14, 2026; Charlotte, NC, USA; Duke Blue Devils forward Cameron Boozer (12) defends as Virginia Cavaliers guard Malik Thomas (1) defends in the first half during the men's ACC Conference Tournament Championship at Spectrum Center.

March Madness to Impact Decisions of NBA Draft Prospects

Deep tournament runs have helped numerous players raise their draft stock.
Mar 14, 2026; Kansas City, MO, USA; Houston Cougars guard Milos Uzan (7) drives to the hoop past Arizona Wildcats guard Anthony Dell'orso (3) during the second half during the men's Big 12 Conference Tournament Championship at T-Mobile Center.

Prediction Markets Tap Into March Madness Despite NCAA Pushback

The NCAA remains “deeply concerned” about event contracts on college sports.
Mar 13, 2026; Nashville, TN, USA; Alabama Crimson Tide guard Aden Holloway (2) guards Mississippi Rebels guard AJ Storr (2) during the first half at Bridgestone Arena.

Arrest Is Latest Controversy to Beset Alabama Men’s Team

Three years ago, the Crimson Tide were criticized for allowing Brandon Miller to play.
ESPN announcer Dick Vitale with analyst Charles Barkley before the Indiana-Kentucky men's college basketball game at Rupp Arena in Lexington, Kentucky December 13, 2025.

How the Charles Barkley–Dick Vitale Pairing Came Together

Barkley and Vitale will call Texas vs. NC State on truTV.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”

March Madness Expansion Would Mean Big Changes to First Four

The NCAA tournament’s play-in games have been held in Dayton annually.
March 16, 2026

MAC Set to Cash In After Miami (Ohio) March Madness Controversy

The conference received two tournament bids for the first time since 1999.
March 16, 2026

Inside the Conference Fight That Left Louisiana Tech With 20 Games

Both conferences have released schedules, including the Bulldogs.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
March 15, 2026

How Conferences Cash In on March Madness 

The men’s tournament will pay out more than $220 million.
Mar 22, 2025; Providence, RI, USA; McNeese State Cowboys manager Amir Khan before a second round men’s NCAA Tournament game against the Purdue Boilermakers at Amica Mutual Pavilion.
March 15, 2026

Viral McNeese Student Manager Makes March Madness Return

Khan said he executed more than 20 endorsement deals last year.
Mar 12, 2026; Chicago, IL, USA; UCLA Bruins guard Trent Perry (0) shoots against the Rutgers Scarlet Knights during the second half at United Center.
March 15, 2026

‘Players Are Workers’ and Deserve Right to Unionize: Former NLRB Exec

The SCORE Act would not designate student-athletes as employees.
Mar 2, 2026; Raleigh, North Carolina, USA; Duke Blue Devils forward Cameron Boozer (12) reacts with guard Isaiah Evans (3) and guard Caleb Foster (1) after being fouled during the first half against the NC State Wolfpack at Lenovo Center.
March 14, 2026

Duke Continues to Embrace the Fountain of Youth

Duke continues to build winning programs around star freshmen.