Wednesday, July 22, 2026

Blue Jays Game 7 Clincher Draws Record TV Audience

The global presence of baseball is on increasing display as viewership of the league championship series in Canada and Japan reached historic levels.

Oct 20, 2025; Toronto, Ontario, CAN; Toronto Blue Jays first baseman Vladimir Guerrero Jr. (27) celebrates after defeating the Seattle Mariners in game seven of the ALCS round for the 2025 MLB playoffs at Rogers Centre.
Nick Turchiaro-Imagn Images

Major League Baseball’s viewership tear has extended through another postseason round, as audiences around the world tuned into the league championship series in historically high levels.

Fox Sports said late Wednesday that its viewership for the ALCS, a seven-game thriller won by the Blue Jays over the Mariners, averaged 4.99 million viewers, essentially flat from last year despite only having one local U.S. market measured by Nielsen in the 2025 matchup. In the U.S., Game 7 of the ALCS on Monday averaged 9.03 million viewers, making it the most-watched ALCS game on any network since Game 7 in 2017 between the Yankees and Astros.  

More historic figures, however, were posted north of the border as Canada’s Sportsnet averaged 6 million viewers for the Blue Jays’ clinching Game 7 win on Monday. The figure marked the network’s largest telecast of the team ever, and it surpassed a record that had stood since the 2015 ALCS. That audience represented about 15% of the entire Canadian population, a level of penetration seen in the U.S. only for the later rounds of the NFL playoffs and the Super Bowl. 

When combining the two countries, the blended average of 9.39 million viewers of the ALCS beat last year’s figure by 60%, though the Blue Jays were not involved then. 

The 2025 National League Championship Series, won by the Dodgers in an emphatic sweep over the Brewers, was a slightly different story. That matchup averaged 4.7 million viewers on TNT Sports. That figure is down 17% from last year’s six-game NLCS between the Dodgers and Mets on Fox, a series that had set a six-year high. 

Even with that decline, however, TNT Sports posted its largest overall audience for the National League playoffs, through 4 LCS games, since 2017, and boosted its audience by 18% compared to the same number of AL playoffs games last year. 

TNT Sports and Fox Sports alternate coverage of the AL and NL playoffs on a year-to-year basis. 

In Japan, meanwhile, the NLCS averaged 7.34 million viewers, up 26% from last year’s record-setting figure. That total was, of course, driven largely by widespread interest there in native-born Dodgers superstars Shohei Ohtani, Yoshinobu Yamamoto, and Roki Sasaki. For the clinching Game 4 in which Ohtani hit three home runs and struck out 10 on the mound, an average of 10.26 million in Japan viewed, in a country of about 123 million. 

Broader Trendlines

The LCS numbers largely extend a run of expanded MLB audiences that has included across-the-board boosts in the regular season, record-setting totals for the wild-card round on ESPN, and robust growth for the division series on Fox Sports and TNT Sports. 

Overall, MLB postseason viewership is now averaging 4.48 million viewers per game, its highest level since 2017 and up 13% from a year ago.

The World Series between the Dodgers and Blue Jays will begin Friday in Toronto.

This field is for validation purposes and should be left unchanged.

Sign up for the
Tuned In Newsletter

Get the latest sports media scoops & insights straight to your inbox once a week.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jays, Leafs Owner Puts Stake in Sports Empire Up for Sale

The dominant Canadian entity continues to make large-scale moves.
Aug 24, 2024; Oakland, California, USA; The major league baseball logo is seen on signage near the player's entrance to the field at Oakland-Alameda County Coliseum before the game between the Oakland Athletics and the Milwaukee Brewers. Mandatory Credit: Robert Edwards-USA TODAY Sports

MLBPA Rejects Owners’ Draft Changes in Latest Labor Proposal

The union seeks to return the draft to its prior June timing.
Josh Pate

Josh Pate on Trump Interview Fallout: ‘It’s the President Asking’

Pate knew his interview with the president would be polarizing.

Red Sox Revival Turns MLB Trade Deadline Upside Down

Boston has risen from the AL’s worst record to a playoff position.
podcast thumbnail mobile
Front Office Sports Today

7/22/26 – World Cup Final Ratings, ESPN Layoffs, LeBron Waits, WFAN to SiriusXM

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Oct 31, 2025; Toronto, Ontario, CAN; Los Angeles Dodgers two-way player Shohei Ohtani (17) and pitcher Yoshinobu Yamamoto (18) and pitcher Roki Sasaki (11) celebrate with the Commissioner's Trophy in the clubhouse after defeating the Toronto Blue Jays in the 2025 MLB World Series at Rogers Centre.

World Series G7 Audience Count Final: 51M Across U.S., Canada, Japan

The average global audience for Game 7 surpassed 51 million viewers.
October 31, 2025

Frozen Frenzy Ratings Climb 20% Despite Scheduling Complaints

The hockey event posts a 20% viewership bump, despite World Series competition.
November 2, 2025

ESPN Still Dark on YouTube TV As ‘MNF’ Looms

ABC and ESPN’s college football slate was blacked out Saturday.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
October 31, 2025

YouTube TV Loses ESPN, ABC Just Before Big Sports Weekend

More than 20 channels go dark on the No. 4 U.S. pay-TV distributor.
Rich Paul
Exclusive
October 31, 2025

Rich Paul, Max Kellerman in Talks for Show With The Ringer

“The Ringer” sold to Spotify in 2020.
Oct 28, 2025; Los Angeles, California, USA; Toronto Blue Jays first baseman Vladimir Guerrero Jr. (27) throws his bat after hitting a two run home run as Los Angeles Dodgers two-way player Shohei Ohtani (17) looks on during the third inning of game four of the 2025 MLB World Series at Dodger Stadium.
October 30, 2025

World Series Game 5: Largest Jays Audience Ever on Canadian TV

Canadian viewership continues to be a major storyline of the World Series.
Dec 10, 2023; Kansas City, Missouri, USA; Buffalo Bills quarterback Josh Allen (17) talks with Kansas City Chiefs quarterback Patrick Mahomes (15) after a game at GEHA Field at Arrowhead Stadium.
October 30, 2025

CBS Betting on Chiefs-Bills Delivering Big Once Again

Big viewership likely awaits the revival of the NFL rivalry.