Tuesday, April 21, 2026

MLB National TV Ratings Rise by Double Digits in 2025

MLB commissioner Rob Manfred has lauded the momentum he sees around the league, and television data for the 2025 regular season supports that view.

Ken Blaze-Imagn Images

While Major League Baseball reported solid attendance numbers this year, the story on television was even better. 

The league finished the 2025 regular season with strong viewership increases on each of its national TV partners, amplifying momentum building around the sport. The individual figures include:

  • ESPN: The network, in its final season with Sunday Night Baseball after 35 years, averaged 1.8 million for all of its MLB regular-season coverage this year, up 21% from 2024. 
  • Fox: Games on broadcast averaged 2.04 million viewers, up 9%, while cable games on FS1 averaged 324,000 viewers, up 10%. 
  • TNT Sports: The Warner Bros. Discovery outlet, about to head to Discovery Global in a forthcoming corporate split, averaged 462,000 viewers for its non-exclusive MLB games this year, up 29%.
  • MLB Network: The league-run outlet averaged 261,000 viewers for its out-of-market “Showcase” live games, up 13%.

Those broadcasting figures follow a small gain in attendance this season, but one that solidified MLB’s first three-year run of growth at the gates since 2005–07. They also arrive as MLB is completing a set of reworked rights deals for the 2026–28 seasons to reallocate rights being forfeited by ESPN.

MLB commissioner Rob Manfred said the league has agreements in principle on a restructured pact with ESPN that has a greater focus on local broadcasting rights and the MLB.TV out-of-market game package, a new deal with NBC that includes a Sunday night presence and the wild-card playoffs, and another new one with Netflix based in part on the Home Run Derby.

Other key metrics include a 34% increase in consumption for MLB.TV to 19.39 billion minutes, another league record. Average game times edged up by two minutes this year to 2 hours and 38 minutes, but remain well below pre-2023 measures as on-field rules introduced that year, notably the pitch clock, remain deeply impactful. Japanese viewership, which posted big totals during last year’s World Series and this year’s season-opening series, averaged 2.65 million per game this season, up 20% and another record.

Big Local Increases, Too

Game viewership across the league on regional sports networks, meanwhile, grew 2%. Main Street Sports, the largest single operator in that level of baseball broadcasting through its FanDuel Sports Network, said its MLB coverage across 15 owned-and-operated outlets averaged 1.5 million daily viewers across all platforms, an 18% increase from 2024. 

The total also continues a turnaround for the company, formerly Diamond Sports Group, as it emerged from Chapter 11 bankruptcy protection earlier this year with a new name, a new vision for the business, and a sharply heightened focus on digital access to live games, either on a direct-to-consumer basis or through Amazon Channels. MLB games on FanDuel Sports Network generated more than 2.8 billion minutes of consumption this year, more than twice the comparable number from last year.

“On one part, we were the beneficiary of a really strong baseball season, all the national carriers have done well, and many of our teams have had strong seasons,” FanDuel Sports Network head of research David Coletti tells Front Office Sports. “The other component, perhaps less evident in the numbers themselves, is that our audience has benefited from our ubiquitous access model. … It was really a payoff in this company’s hypothesis, which goes back a year, that if you enable that access for fans on the local level, they will follow.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Premier League Title Race Tightens With Big Money on the Line

The Stan Kroenke-controlled club is now in a tight battle for the league title.

The QB Class That Reshaped a New Era of College Football

College football’s transfer portal and revenue-sharing picked up in 2025.
Apr 17, 2026; Chicago, Illinois, USA; New York Mets relief pitcher Sean Manaea (59) delivers a pitch against the Chicago Cubs during the fifth inning at Wrigley Field.

High-Spending Mets Aren’t Alone in Their Losing Ways

Despite a hefty payroll, the club’s losing streak is its longest since 2004.

Nike Competitors Pounce On Boston Marathon Ad Stumble

The company took down a display that read “Runners Welcome. Walkers Tolerated.”

Featured Today

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
Seattle Torrent @ Vancouver Goldeneyes at Pacific Coliseum

How PWHL’s Gold Plan Takes Tanking Off the Table

The system determines which team earns the top PWHL draft pick.
April 19, 2026

Caitlin Clark Prioritizes Health As WNBA Banks on Her Availability

The Indiana Fever star played in just 13 games last season.
April 19, 2026

LIV Golf Moves On to Trump D.C. Event After Rocky Week in Mexico

Jon Rahm won the $4 million first-place check at LIV Mexico City.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 19, 2026

NFL Draft Shake-Up: 6 Teams Now With Multiple First-Round Picks

The Giants acquired the 10th pick from the Bengals over the weekend.
Cincinnati Bengals quarterback Joe Flacco (16) heads for the locker room after the fourth quarter of the NFL Week 14 game between the Buffalo Bills and the Cincinnati Bengals at Highmark Stadium in Orchard Park, N.Y., on Sunday, Dec. 7, 2025. The Bills overcame a halftime deficit to win 39-34.
April 17, 2026

Joe Flacco Sounds Alarm on 18-Game Schedule

The veteran QB warns such expansion could hurt the playoffs.
Apr 15, 2026; Buffalo, New York, USA; Buffalo Sabres defenseman Bowen Byram (4) clears the puck from the goal with Dallas Stars left wing Adam Erne (73) in pursuit in the third period at KeyBank Center.
April 17, 2026

New-Look NHL Playoffs Set As League Rides Attendance Wave

This year’s playoff field includes several upstarts and fresh storylines.
[US, Mexico & Canada customers only] Feb 4, 2026; Riyadh, SAUDI ARABIA; Byeong Hun An in action during the first round of play at LIV Golf Riyadh at the Riyadh Golf Club.
April 17, 2026

LIV Golf CEO: League Looking for New Investors

Scott O’Neil admitted LIV will need to raise money moving forward.