• Loading stock data...
Sunday, October 5, 2025

Brian Kelly Pushes for SEC–Big Ten Alliance. Would It Widen the Gap?

While the SEC is looking at various ways to further enrich its power, another idea is surfacing: a football scheduling partnership with the Big Ten.

Doug Engle-Gainesville Sun

In yet another potential move by the SEC and Big Ten to separate themselves from the rest of college sports, the two conferences are discussing a football scheduling alliance aimed at further strengthening both conferences.

LSU head coach Brian Kelly said at SEC spring meetings this week in Florida that coaches in the conference are strongly in favor of establishing a more formal structure to create an annual set of non-conference games involving teams from the Big Ten.

“As coaches, I can speak for the room: We want to play Big Ten teams,” Kelly said. “We’ve made our voices clear. Our ADs know that we would like that. Our commissioner obviously heard us as well. The rest will be up to what gets negotiated.”

Currently, non-conference games involving teams from the SEC and Big Ten are scheduled more on an individual basis, with teams such as Alabama already more aggressive in pursuing such matchups. What’s now being discussed is moving to a larger and more established framework to create these games.

“One [way to do this] is to just stay out of it, kind of like we do now. The second is you try and facilitate more,” said SEC commissioner Greg Sankey. “The third is we agree both for a mandate. That third one is incredibly difficult.”

Complicating factors would be existing scheduling requirements and obligations, such as in-conference games and the preservation of non-conference, in-state rivalries such as Georgia–Georgia Tech, Florida–Florida State, and South Carolina–Clemson. The obvious benefits, however, from an SEC–Big Ten scheduling alliance would include creating more attractive contests for the conferences and their TV rights holders, as well as enhancing the opportunities for both conferences to further dominate the College Football Playoff.

Competitive Envy

Some of Kelly’s sentiment also comes from the Big Ten’s Ohio State and Michigan claiming the last two national titles after a run of four straight championships by SEC teams. 

“The Big Ten right now holds it on the SEC,” he said. “That’s the reality of it. We want to get challenged in that regard, and we’d like to be able to get that done.”

The SEC–Big Ten scheduling discussion also intertwines with a separate one surrounding a potential expansion of the CFP to 16 teams. While consensus is growing strongly toward a 16-team format, how those slots are populated remains a subject of fierce debate. One leading option would be a “5+11” model in which the five highest-ranked conference champions get five automatic bids, followed by 11 at-large ones, but nothing is set. 

“The best system should be 16, and it should be the 16 best,” said Ole Miss coach Lane Kiffin.

Earlier this week, Sankey suggested a larger potential separation by the SEC from the NCAA and said he has “people in my room asking, ‘Why are we still in the NCAA?’”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jon Gruden

Jon Gruden’s Case Against NFL Gets Closer to Open Court

The Nevada Supreme Court ruled unanimously against the NFL’s appeal. 
Sep 28, 2025; Dublin, Ireland; Pittsburgh Steelers fans cheer during the fourth quarter against the Minnesota Vikings during an NFL International Series game at Croke Park.

NFL Wants to Play on a Record Fifth Continent

Asia is in the league’s sights after a 2026 game in Australia.
Sep 27, 2025; Athens, Georgia, USA; Georgia Bulldogs running back Josh McCray (2) runs against Alabama Crimson Tide linebacker Nikhai Hill-Green (41) and defensive back Keon Sabb (3) in the second half at Sanford Stadium.
exclusive

College Football Viewership Is Up Double Digits. Here’s Why

Average game viewership is up by more than 10% so far.
The NBC Sports broadcast team works Michigan State's football game against Boston College on Saturday, Sept. 6, 2025, at Spartan Stadium in East Lansing.

NBC Sports, Peacock Stay on YouTube TV With Long-Term Deal

The broad-based agreement keeps NBC channels with the key distributor.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
Cody Campbell

Fox, ABC Reject Ad Accusing Power Conference Commissioners of Greed

Cody Campbell said the ads were pulled after he paid for them.
exclusive
October 2, 2025

Opendorse Is Taking Over Parts of Failed NIL Collective Operator SANIL

SANIL abruptly shut down its operations this week.
Florida State defensive back Renardo Green (8) tackles Miami running back Mark Fletcher Jr. (22) during a college football game Saturday, Nov. 11, 2023, at Doak Campbell Stadium in Tallahassee, Florida.
October 2, 2025

Miami–Florida State Rivalry Heats Up With Priciest Ticket in CFB

The get-in price for Saturday’s matchup in Tallahassee is more than $300.
Sponsored

How Soccer Star Jozy Altidore Became a Buffalo Bills Owner

Jozy Altidore discusses building a business legacy off the field.
October 2, 2025

Big Ten’s $2B Private-Equity Deal Talks Face Michigan Resistance 

The conference is in discussions for a private-capital deal of around $2 billion.
Sep 27, 2025; College Station, Texas, USA; A detail view of the SEC logo on a chain marker during the game between the Texas A&M Aggies and the Auburn Tigers at Kyle Field.
exclusive
October 1, 2025

Fed-Up NIL Collectives Are Bypassing NIL Deal Approval Process

“I have deep concerns as to the longevity of this system.”
Sep 26, 2025; Corvallis, Oregon, USA; Oregon State Beavers flags fly after they score in the third quarter against the Houston Cougars at Reser Stadium.
October 1, 2025

Mountain West’s Motion to Dismiss Pac-12 Lawsuit Over Poaching Fees Denied

The Pac-12 wants to avoid having to pay the Mountain West $55 million.
Oregon running back Dierre Hill Jr. picks up yards for the Ducks as the Oregon Ducks face the Penn State Nittany Lions on Sept. 27, 2025, at Beaver Stadium in University Park, Pennsylvania.
exclusive
September 30, 2025

College Sports Commission Sets Up ‘Snitch Line’ to Report Rules Violations

The organization is creating an “anonymous reporting tip line.”