• Loading stock data...
Thursday, July 10, 2025

SEC Push for More CFP Power Draws Congressional Attention

The SEC is already the largest and most dominant entity in college sports, but commissioner Greg Sankey made it clear he’s looking for even more. 

Jerome Miron-Imagn Images

The accelerating separation of the SEC from the rest of college sports is becoming even more stark as commissioner Greg Sankey has taken several fresh shots against two other power conferences—as well as the broader status quo.

Amid ongoing discussion about a potential further expansion of the College Football Playoff and a move to a straight-seeding model for 2025, Sankey criticized the Big 12 and ACC, which both supported the shift. 

“I don’t need lectures from others about the good of the game … coordinated press releases about the good of the game,” Sankey said at the conference’s spring meeting in Florida. “I’m looking for ideas to move us forward.”

Sankey, however, then went even further, also suggesting a governance model in college sports in which the SEC, along with the other three power conferences, would have even more control.

“[The] SEC has asked for more autonomy for the four [power] conferences,” Sankey said. “I don’t have the authority to just depart [the NCAA]. I’ve shared with the decision-making working group that I have people in my room asking, ‘Why are we still in the NCAA?’”

The Big 12 rejected Sankey’s suggestions regarding the CFP.

“There was no press release from the Big 12—let alone a coordinated one with the ACC—regarding straight seeding,” said the conference’s VP of communications and strategy, Clark Williams, in a social media post

The public back-and-forth, however, shows the mounting pressure to land coveted CFP slots—which have been worth $4 million to conferences for each first-round berth, an $8 million guarantee for those receiving initial byes, and then another $6 million for each school that reaches the semifinals and for each school in the national championship game. The 2025 model will see the four highest-ranked teams earning first-round byes, but the conferences with the four highest-ranked champions will still pocket the automatic $8 million payout, even if their champion is not ranked inside the top four.

Momentum continues to grow toward a potential CFP expansion to 16 teams, something that Sankey said “has had more traction in my league than I would’ve anticipated.” Within that is a much-discussed model in which the SEC and Big Ten would each have four automatic bids, while the ACC and Big Ten each get two, leaving just four for the rest of college football. 

The football situation additionally parallels what’s already happening in men’s basketball, with the SEC recently landing a record 14 spots in March Madness, including eventual champion Florida, with a similarly unprecedented $70 million haul from the tournament. The March Madness situation created an absurdity in which an ultimately declined NIT invitation was extended to the SEC’s 20-loss, last-place South Carolina.

Political Attention 

A move by the SEC and Big Ten to separate further from the rest of college sports is already ringing alarm bells among some lawmakers. While concern continues over the many implications of the proposed House v. NCAA settlement, Rep. Brendan Boyle (D., Pa.) threatened further inquiry. 

“Let me state this as clearly as I can: the Big Ten and SEC should be very, very careful about some of the decisions they are about to make,” Boyle said in a social media post. “Because they appear hellbent on ruining major college football, I think they need congressional hearings into their collusion.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 9, 2025; Frisco, TX, USA; Head coaches Willie Fritz of Houston, Mike Gundy of Oklahoma State, Rich Rodriguez of West Virginia, Lance Leipold of Kansas, Sonny Dykes of TCU, Kyle Whittingham of Utah, Brent Brennan of Arizona and Deion Sanders of Colorado all sit on stage for a Coaches Roundtable during 2025 Big 12 Football Media Days at The Star.

Big 12 Commish: Conference Is ‘All In’ on International Expansion

The conference had once planned a large initiative in Mexico.
Jun 19, 2025; Pasadena, California, USA; Botafogo owner John Textor reacts after a group stage match of the 2025 FIFA Club World Cup against Paris Saint-Germain at Rose Bowl Stadium.

John Textor Sues Investors After They Sue Him Over Failed $1B Soccer..

John Textor says he was duped, investors say he owes them millions.
Apr 9, 2025; Chicago, Illinois, USA; Chicago Bulls guard Josh Giddey (3) defends Miami Heat guard Davion Mitchell (45) during the second half at United Center.

Why Are the NBA’s Biggest Restricted Free Agents Still Unsigned?

Draymond Green said the new CBA is responsible for ending free agency.

Jokić Declined a Contract Extension, but the Nuggets Shouldn’t Panic

Jokić still has three years remaining on his current contract.

Featured Today

Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.

U.K. Appoints New Soccer Regulator, EPL Matches Stay Behind Paywall

Men’s soccer in England will receive new levels of oversight.
Jul 8, 2025; East Rutherford, New Jersey, USA; Chelsea FC forward Pedro Neto (7) applauds fans after a semifinal match of the 2025 FIFA Club World Cup at MetLife Stadium.
July 9, 2025

Trump to Attend Club World Cup Final

Chelsea will face Real Madrid or Paris Saint-Germain on Sunday.
July 9, 2025

NFL’s Alternate Uniforms Fuel Big Business—and Lots of Nostalgia

The Commanders kick off a run of new NFL helmets and uniforms.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 8, 2025

Has the WNBA Outgrown the Matinee Madness of Camp Days?

Caitlin Clark will return from injury in a Wednesday noon game.
Jun 27, 2025; Dallas, TX, USA; Dallas Mavericks first overall pick Cooper Flagg speaks to the media during a press conference at the Dallas Mavericks Practice Facility.
July 8, 2025

Cooper Flagg–Bronny James Summer League Tickets Average $201

The average purchase price on resale platform TickPick is $201.
Breanna Stewart
July 8, 2025

WNBA Players Call League Proposal For Fixed Salary Cap Inadequate  

The league’s collective bargaining agreement expires in less than four months.
Nov 16, 2024; New York, NY, USA; President-elect Donald Trump speaks with Dana White (left) during UFC 309 at Madison Square Garden.
July 7, 2025

UFC Confirms Talks to Bring Fight to White House Grounds

Discussions are underway to bring a UFC event to the White House grounds.