... ...
Thursday, September 17, 2026

Prospects Picking College Over NBA Draft at Record Rate

More players are deciding to return to school instead of staying in the draft because of the guaranteed NIL money in college instead of gambling on where they’ll be picked.

Mar 16, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) drives to the basket as Memphis Tigers forward Nicholas Jourdain (2) defends during the first half at Dickies Arena.
Chris Jones-Imagn Images

The NBA draft is down on participants. Only 106 players entered the draft this year, according to the league, which marks the lowest number of early entrants since 2015. 

The number of early draft entrants peaked in 2021 with 363, which came months before college athletes were able to monetize their name, image and likeness. 

The NBA isn’t the only league experiencing the decline of players going pro. 

In April, the NFL Draft had just 69 underclassmen in its draft, down from 128 in 2021, the final draft before NIL (name, image, and likeness) went mainstream in colleges. The number was an increase from the 58 underclassmen who declared in 2024, but still paled in comparison to the pre-NIL numbers. 

The decline in underclassmen leaving school early can at least in part be attributed to players taking the money in front of them instead of what they could potentially get. NIL deals lack regulation, but professional draft picks have no say in where they are taken and the money that comes with their pick. (The House v. NCAA settlement, still yet to be approved, establishes an NIL clearinghouse, which will oversee approving NIL deals.)

Browns quarterback Shedeur Sanders lost roughly $40 million in potential salary after falling from a potential top-five pick to the fifth round of the draft and will make $4.6 million over his four-year rookie contract, which is a stark pay cut from the seven figures he reportedly made in NIL deals at Colorado

On Tuesday, Michigan center Yaxel Lendeborg, who was widely projected as a late first-round pick, announced he was returning to the Wolverines for his senior season, marking another draft prospect who withdrew to earn NIL money over the draft. Florida center Alex Condon followed shortly after, returning for his junior season, which increased the national champion Gators’ chances at repeating. 

One NBA front office executive told Front Office Sports that the withdrawals are centered around a certain part of the draft—the middle—partially because players lose the rookie wage scale after the 30th pick, while second-round picks have the ability to sign for any amount of money. 

“The influx of NIL money has made it so that fringe first-round guys are less inclined to keep their name in the draft, thus minimizing the pool,” the executive said. “This year, more kids are inclined to take the money in front of them instead of gambling on their draft status.” 

The executive was hesitant to declare the situation a trend, though. The House settlement will bring revenue sharing to college athletics, and could lead to caps on NIL deals. It could mean more fringe draft picks will roll the dice on the pros in the coming years. 

A front office executive from another team agreed, adding that the players are the biggest winners in this scenario, either netting more money in college or better positioning in the pros. 

“I think the House settlement needs to be finalized, but this could be the new norm,” the executive tells FOS. “With less talent, it will push people up the board. NIL changed the game.” 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Hawkeye and Oregon fans gather for FOX’s Big Noon Kickoff Nov. 8, 2025 in front of the Old Capitol Building on the University of Iowa Campus in Iowa City, Iowa.

College Football’s London Debut Brings Big Opportunity for Fox

Kansas and Arizona State are facing off at Wembley Stadium.
Jul 15, 2026; New York, NY, USA; Kevin Hart arrives on the red carpet before the 2026 ESPY Awards at Lincoln Center.

LeBron James and Kevin Hart Planning YouTube Golf Collab

Both celebrities recently launched golf content channels.

Knicks Blame ‘Mistake’ for Sky-High Ticket Prices

The team halted ticket sales and will issue partial refunds.
Landry Kiffin/Fifth Year

Lane Kiffin’s Daughter Seizes CFB Spotlight With Clothing Venture

“Having a family involved in college sports helps from a marketing perspective.”
podcast thumbnail mobile
Front Office Sports Today

9/17/26 – CFB Ratings Surge, Joe Buck’s $108M Deal, Knicks Ticket Shock

0:00

Featured Today

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are foregoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.

Florida Senators Oppose College Sports Bill Due to Miami, FSU Ambitions

The Protect College Sports Act is moving through the Senate.
Sep 6, 2025; Charlotte, North Carolina, USA; North Carolina Tar Heels defensive coach Steve Belichick during the first quarter against the Charlotte 49ers at Jerry Richardson Stadium. Mandatory Credit: Jim Dedmon-Imagn Images
September 17, 2026

Steve Belichick Resigns As North Carolina Closes Investigation

Steve Belichick has been on medical leave since August.
Sam Leavitt LSU
September 17, 2026

Sam Leavitt’s Injury Tag Sparks Skepticism Ahead of LSU–Ole Miss

Lane Kiffin has previously faced criticism for his handling of injury reports.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Jay Williams Asset Class Front Office Sports
Exclusive
September 16, 2026

Jay Williams: ‘We All Participated’ in Cash Payments Before NIL

Williams said the payments came in “duffel bags” during the playful exchange.
Texas Longhorns quarterback Arch Manning (16) looks to throw over Ohio State Buckeyes linebacker Payton Pierce (26) during the NCAA football game at Darrell K Royal–Texas Memorial Stadium in Austin, Texas on Sept. 12, 2026. Texas won 24-23.
September 16, 2026

CFB Viewership Off to Hot Start After Texas–Ohio State Thriller

ABC averaged nearly 14 million viewers Saturday night.
September 15, 2026

Senators Stage Effort to Pass the Protect College Sports Act

An opposition coalition has formed to block the bill.
Nov 28, 2025; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning warms up before a game against the Texas A&M Aggies at Darrell K Royal-Texas Memorial Stadium. Mandatory Credit: Scott Wachter-Imagn Images
September 15, 2026

Arch Manning Apologizes to Holly Rowe for Joking About AI Video

Rowe says that she accepted Manning’s apology.