Tuesday, July 28, 2026

Conference Realignment, Star Power Shape Women’s March Madness

Three of the four No. 1 seeds in the women’s NCAA tournament bracket are new to their conference, showcasing realignment’s impact on March Madness.

The Indianapolis Star

March Madness will be greatly impacted by the influence of conference realignment in the women’s NCAA tournament.

Three of the four No. 1 seeds are teams playing their first season in a new conference: Texas in the SEC and USC and UCLA in the Big Ten.

The USC-UCLA Big Ten women’s tournament championship game last Sunday averaged 1.44 million viewers on CBS, the second-most-watched iteration of the title game behind last year’s game featuring Caitlin Clark and Iowa against Nebraska, which drew 3.02 million. Meanwhile, the South Carolina–Texas SEC championship game averaged 1.3 million viewers on ESPN. The Gamecocks, defending national champions, are the fourth No. 1 seed.

Each of those championship games would be set for rematches in the Final Four if each top seed advances out of their quadrant.

Like They Never Left

South Carolina coach Dawn Staley became the highest-paid coach in the history of women’s college basketball after signing a contract extension in January that pays her $4 million annually. 

The Gamecocks, who enter the tournament with a 30–3 record, won’t be able to match their perfect 38–0 mark from last season, but are still the betting favorites to win the national championship at most sportsbooks.

However, No. 2 UConn is right behind South Carolina, and even favored at some books. A meeting between the Gamecocks and Huskies could only come in the national title game.

New Era for Iowa

Iowa has made it back to the NCAA tournament in its first season without Clark, earning a No. 6 seed.

It will be a much tougher road to the national championship game, where the Hawkeyes lost each of the past two tournaments as a No. 1 seed. Iowa will play No. 11 Murray State in the first round.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

American Conference Commissioner Tim Pernetti walks next to the court before the first round American Conference Tournament game between Memphis and Tulane in Birmingham, Ala, on March 11, 2026.

American Conference Continues to Explore Private Capital Deals

Deals that would sell ownership stakes in the conference are “not realistic.”

WNBA Will Tackle Officiating Woes With New Replay Center

The WNBA will use the NBA’s replay center facility in New Jersey.

Engelbert Dodges Question on Her Future as Commissioner

The WNBA commissioner has been under pressure over multiple perceived scandals.

WNBA Union Leaders Sidestep Cathy Engelbert Questions 

Engelbert will speak at a press conference Saturday.
podcast thumbnail mobile
Front Office Sports Today

7/28/26 – 76ers’ Huge TV Boost, UNC GM Investigation, Stanford’s Unionization Process

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Dec 31, 2025; Arlington, TX, USA; Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates after he runs for a touchdown during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images

Ohio State Signs $17 Million Jersey Patch Deal With Chase

All 36 OSU sports teams will wear Chase jersey patches.
Sep 13, 2025; Stanford, California, USA; Stanford Cardinal offensive lineman Fisher Anderson (center) blocks against Boston College Eagles defensive lineman Kwan Williams (right) during the fourth quarter at Stanford Stadium.
July 27, 2026

Stanford Football Players Launch Effort to Unionize

The football players’ CFBPA “fraternity chapter” could eventually be a union.
UNC football general manager Michael Lombardi
July 27, 2026

UNC Puts Football GM Michael Lombardi on ‘Administrative Leave’

The beleaguered football program led by Bill Belichick faces yet another controversy.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 25, 2026

Michigan AD Warde Manuel to Get $7M Buyout

Manuel will step down at the end of 2026.
Mar 21, 2026; Greenville, SC, USA; Texas Christian University Horned Frogs forward Xavier Edmonds (24) dunks the ball during the second half against Duke Blue Devils forward Maliq Brown (6) during a second round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena.
July 24, 2026

TCU AD Mike Buddie: Coaches, ADs Should Have a Salary Cap

Salaries for the highest-paid coaches exceed $13 million.
Duke Blue Devils guard Cayden Boozer (2) shoots the ball Thursday, March 19, 2026, during the NCAA Men’s Basketball Tournament first round game against the Siena Saints at Bon Secours Wellness Arena in Greenville, South Carolina.
July 24, 2026

Duke–Michigan Amazon Showcase Canceled Over TV Rights Dispute

The Big Ten had disputed that the ACC possessed the game’s rights.
July 23, 2026

Trump-Backed College Sports Bill Faces Hurdles As Deadline Nears

If it doesn’t pass the Senate by August, it could be dead.