Sunday, August 2, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

NFL Could Be Without Ratings Magnet Chiefs For Nearly a Month

The Divisional Round of the playoffs begins on Jan. 18. TV rights partners could be deprived of the NFL’s viewership juggernaut until then.

Barry Reeger-Imagn Images

Andy Reid trotted into the Chiefs locker room following their Christmas Day win in a Santa outfit and announced his present to the roster: home-field advantage throughout the AFC Championship Game.

Kansas City clinched the AFC’s top seed following a blowout win over the Steelers during the opening game of Netflix’s Christmas Day doubleheader Wednesday. But Reid may have another gift for the team chasing the NFL’s first threepeat in the Super Bowl era: He has the opportunity to give his starters nearly a month off.

The Chiefs face the Broncos in Week 18, but with the top seed already clinched, Reid can choose to rest his starters. History shows that Reid prioritizes rest when his team has secured its playoff spot—he’s rested his starters on the final week of the season four times since joining Kansas City in 2013. That includes his starting quarterback: Alex Smith in 2013 and 2017, and Patrick Mahomes in 2020 and last season. 

Because the Chiefs will have a bye in the Wild Card Round, the next game for their starters would be in the Divisional Round, which is scheduled for the January 18–19 weekend. That means Kansas City could have as many as 25 days off before they begin their playoff run. 

Recent History

In 2020, Kansas City had 21 days between games after resting in the final week and their first-round bye. They would ultimately lose to Tom Brady and the Buccaneers in the Super Bowl that year.

The rest gives the Chiefs a reprieve after playing three games in 11 days for the first time in franchise history. The NFL has adjusted its schedule this season—adding Christmas Day games on a Wednesday and a Black Friday game for the second time—and Kansas City has played a game on six different days of the week, with Tuesday being the sole outlier.

Before this last 11-day stretch, Mahomes said it was “not a good feeling” to play the cramped schedule—though the Chiefs would end up sweeping the three-game gauntlet.

Kansas City has been the NFL’s viewership darling this season, overthrowing the Cowboys as the biggest draw. While the league’s numbers may see a dip without Mahomes and Travis Kelce on national TV in Week 18 and the Wild Card Round, a deep playoff run will likely make up for their absence—especially with another potential Bills-Chiefs rivalry match on the horizon.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 18, 2023; Omaha, NE, USA; An on-deck circle with the NCAA logo is pictured on the field before the game between the Virginia Cavaliers and the TCU Horned Frogs at Charles Schwab Field Omaha

Ruling Gives NCAA Athletes From Class of 2022 5th Year of Eligibility

The proposed class action was filed after the new NCAA eligibility policy.
Soccer Football - FIFA World Cup 2026 - Semi Final - France v Spain - Dallas Stadium, Arlington, Texas, U.S. - July 14, 2026 FIFA President Gianni Infantino before the match

Infantino Calls Off Plan to Sell Stakes in World Cup

Soccer officials inside and outside FIFA strongly criticized the proposal.
Athletes Unlimited

Athletes Unlimited Cancels 2027 Season

Several other women’s winter basketball leagues have launched in recent years.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.

CBS Places Tony Romo on Leave After OWI Arrest

JJ Watt will work with CBS’s No. 1 NFL broadcast team.
podcast thumbnail mobile
Front Office Sports Today

7/31/26 – UEFA’s FIFA Boycott, LeBron’s ‘Last Dance’ Doc, Tush Push Stays

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Jul 27, 2026; New York City, New York, USA; New York Mets second baseman Marcus Semien (10) is greeted at home plate by center fielder Tyrone Taylor (28) after hitting a two run home run against the Atlanta Braves during the sixth inning at Citi Field.

Meet the Mets’ Prediction-Market Pick: Novig

The Mets chose Novig over industry giants like Kalshi and Polymarket.
July 26, 2026

49ers’ Strange Offseason Takes Another Turn With Shanahan Crash

Shanahan will be limited for the start of training camp.
July 29, 2026

Shohei Ohtani’s Health Has Become Dodgers’ Biggest Question

The two-way phenom is not pitching and slumping offensively.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
July 26, 2026

LeBron Officially Signs $8M Deal As Sixers Continue Roster Shuffle

James agreed to a two-year deal with the Sixers on Friday.
April 17, 2026, Boston, MA: Sponsor Signage is displayed during the game between the Detroit Tigers and the Boston Red Sox at Fenway Park in Boston, Massachusetts. Friday, April 17, 2026.
July 24, 2026

Red Sox 15-Game Win Streak Cost Boston Restaurant Thousands

A Red Sox promotion became unexpectedly expensive.
July 17, 2026

WNBA Union Blasts Chicago Sky For Yet Another Facility Delay

The facility has been delayed multiple times since being announced in 2024.
Mar 8, 2026; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Gary Trent Jr. (5) drives for the basket against Orlando Magic guard Jevon Carter (2) in the first quarter at Fiserv Forum.
July 16, 2026

NBA Investigating Gary Trent Jr.’s New Bucks Contract

Trent agreed to a four-year, $64 million deal on July 11.