Marketing

Mike Zavodsky on Partnerships, BSE Global’s Approach, and What it Took to Be One of the NBA Teams to Land a Jersey Patch Deal

Jul 05, 2018 | 10:11 am

UPDATED Aug 05, 2020 | 03:53 pm

How does one go about selling partnerships for a group that includes one of the nicest venues in the country?

Mike Zavodsky, CRO of BSE Global, breaks down selling portfolio partnerships, the Infor agreement for the Nets, and how the group has been able to be agile in their sales process.

How are sponsorships going to change over the next 3-5 years? Mike Zavodsky, CRO of BSE Global, believes activations and experiences will play an even larger role.

(🔌: @UMSportsBiz) pic.twitter.com/XWHemXGPk5

— Front Office Sports (@FOS) July 5, 2018

Want more content like this? Subscribe to our daily newsletter!

Latest Stories

Oct 27, 2022; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) and LA Clippers guard Paul George (13) walks down the court during a time out during the first half at Paycom Center.

6 minutes ago

Pacers, Thunder Both Built Finals Teams Off Trading Paul George

George is a key piece of trivia in this year’s NBA Finals.

9 hours ago

WNBA Championship Ring Boom: ‘Way Bigger. Way More Diamonds’

The Liberty’s WNBA championship ring value soared to $60,000.

10 hours ago

Pacers-Thunder Is Lowest-Payroll NBA Finals in Years

Neither team is in the luxury tax, despite rosters with multiple All-Stars.

What to Read

by Mike Jakeman

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.

by Margaret Fleming

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.

by Eric Fisher

Mets Casino Project Moves Forward As Cohen Shakes Up Front Office

Scott Havens will depart as team president of business operations.

by Hilary George-Parkin

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”

Featured Today

Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.

by Colin Salao

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.

May 24, 2025

Indiana Is the Center of the Basketball Universe—Thanks to Both Pro Teams

The Fever and Pacers are thriving at the same time.

May 23, 2025

‘Quirky, Nutty, Bombastic’: 10 ‘Around the Horn’ Faces on Their Top Moments

“A quirky, nutty, bombastic, mostly wrong, sometimes right, crazy sports family.”

May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.

More in Marketing

Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024

by Annie Costabile

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.

Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field

May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.

May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled.