• Loading stock data...
Monday, January 5, 2026
    More
    Marketing

    Mike Zavodsky on Partnerships, BSE Global’s Approach, and What it Took to Be One of the NBA Teams to Land a Jersey Patch Deal

    By
    Jul 05, 2018 | 10:11 am
    UPDATED Aug 05, 2020 | 03:53 pm

    How does one go about selling partnerships for a group that includes one of the nicest venues in the country?

    Mike Zavodsky, CRO of BSE Global, breaks down selling portfolio partnerships, the Infor agreement for the Nets, and how the group has been able to be agile in their sales process.

    Want more content like this? Subscribe to our daily newsletter!

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
    by

    Why Pro Sports Team Valuations Will Keep Climbing in 2026
    Asset scarcity and increasing media-rights deals underpin soaring valuations.
    Imagn Images/Front Office Sports
    by

    FOS Crystal Ball: Predictions for the Business of Sports in 2026
    Here’s what FOS journalists think could be on the horizon.
    by

    McIlroy Roasts LIV, But Would Welcome Players Back to PGA Tour
    McIlroy admitted he was “too judgemental” of professionals who left for LIV.
    by

    Sabalenka, Kyrgios Hint at ‘Battle of the Sexes’ Sequel
    Sabalenka lost to Kyrgios in straight sets in the controversial exhibition.

    Featured Today

    Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
    by

    Hockey Needed Some Virality. Then Came ‘Heated Rivalry’
    No one was prepared for the Canadian show’s smash success.
    Rob Manfred
    exclusive
    December 23, 2025

    MLB Teams Fear League Will Pick Winners and Losers in Tech
    One company under consideration was founded by a top MLB exec’s uncle.
    December 23, 2025

    What It Takes to Pull Off Florida’s First Outdoor NHL Game
    The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
    December 14, 2025

    How Pickleball Became One Massive Private-Equity Rollup
    Pickleball roads lead back to billionaire Tom Dundon.

    More in Marketing
    by

    How Rolex Paved the Way for Luxury’s Love Affair With Tennis
    “It’s almost impossible to think about tennis without thinking about Rolex.”
    Athlos
    May 4, 2025

    Nike Wants to Pull Off the First Women’s Sub-4:00 Mile
    Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
    Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
    May 12, 2025

    Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change
    Nike released the Air Swoopes in 1995.
    Sponsored

    The CFP Bowl Game Tickets Everyone Wants
    The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
    Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
    May 4, 2025

    Pro Refs Get Offered Free Lasik for Better Calls. Some Took It
    Some pro officials have sprung for the offer for free corrective surgery.
    January 15, 2025

    State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy
    State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
    Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
    December 17, 2024

    A ‘Wave’ of Sports Content Is Coming to TikTok
    The next generation is consuming sports in a different way.
    Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
    exclusive
    November 27, 2024

    PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..
    Two golfers from each tour will face off in Las Vegas.