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Thursday, September 12, 2024

‘Good Morning Football’ Is Relaunching, but NFL Media’s Future Is Cloudy

  • The popular NFL Network show will end its hiatus July 29.
  • GMFB is moving from New York City to Los Angeles.
Roku

Fans of Good Morning Football wondering about the future of the popular NFL Network show finally have some answers.

NFL Media announced its flagship morning TV program will end its four-month hiatus, which began at the end of March, on July 29. GMFB has been off the air most of this spring and summer due to a move out of its production studio in New York City and into its new home at NFL Media headquarters in Los Angeles. 

Good Morning, Again

The odd timing of the hiatus—a month before the NFL draft—was accompanied by a lack of concrete information about the show’s four hosts. Jamie Erdahl was the only one to confirm a move to Los Angeles and her full-time participation in the 2.0 version of GMFB

Now, the big news is that Jason McCourty is out. Peter Schrager and Kyle Brandt will stay on the show daily but still host remotely from New York occasionally, indicating they are not permanently relocating out West. Akbar Gbajabiamila and Sherree Burruss​ are joining the show. Gbajabiamila is a former NFL defensive end and previously worked as an analyst on NFL Network, where Burruss​ is currently a reporter.

Additionally, the main version of GMFB is shrinking from three to two hours, and it will now air from 8 a.m. to 10 a.m. ET. However, a second two-hour version of the franchise is launching called GMFB: Overtime. It will stream for free on The Roku Channel from 10 a.m. ET to noon, and will also be syndicated to local TV stations across the country.

Season of Change

The reconfiguration of GMFB comes at a pivotal time for NFL Media, which owns and operates league assets such as the NFL Network, its website, podcasts, and social media accounts. 

Other shows like the long-running NFL Total Access and Around the NFL have been canceled this year, and job cuts have hit both on-air talent at NFL Network and off-air employees within NFL Media.

Meanwhile, the league is still believed to be exploring selling control of NFL Media. Disney has been widely reported as a suitor, with a potential deal seeing ESPN take ownership of the NFL’s media division, and the league acquiring a minority ownership stake in ESPN itself.

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