• Loading stock data...
Friday, March 13, 2026

Colorado Has Coach Prime For Now. How Long Will He Stay?

  • Deion Sanders is in his first season of a five-year, $29.5 million contract.
  • Coach Prime recently said he wouldn’t be interested in a lifetime deal.
Deion Sanders smiles during press conference announcing his appointment as Colorado head coach
Ron Chenoy-USA TODAY Sports

Deion Sanders is five games into his tenure as head football coach of the Colorado Buffaloes, but some are already wondering how long he’ll stay in Boulder.

Sanders’ five-year, $29.5 million contract makes him the 32nd-highest-paid coach in college football. This week, Coach Prime was asked if he would be interested in signing a lifetime contract with Colorado.

“That’s a wonderful gesture. I love it,” Sanders said. “But I’m smart enough to know, and old and wise enough to know, that that can flip on you instantaneously.”

By all indications, Sanders won’t be a one-and-done with the Buffaloes, at the very least. The coach has pushed back on the idea that his son, Colorado quarterback Shedeur Sanders, will declare for the 2024 NFL Draft, meaning the two could have another season together in college.

On The Move?

Before joining Colorado, Sanders was the head coach at Jackson State for three seasons, following two different head coaching stints at high schools in Texas. Sanders was also an offensive coordinator for four seasons prior to that.

As an NFL player, Sanders was never with one team for more than five years, ultimately playing for five different franchises. Sanders’ MLB career took him to six different organizations.

No matter how Colorado — currently unranked with a 3-2 record — ends the season, it won’t be surprising to hear reports of other colleges trying to lure Sanders this winter. And if Coach Prime can develop a strong contender in Boulder, interest from deeper-pocketed schools will only grow for 2024 and beyond.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

St. John's Zuby Ejiofor

Why Rev-Share Era Hasn’t Been a Boon for Basketball-Only Schools

Power conference men’s basketball rosters aren’t restricted to the rev-share cap.

March Madness Getting Chalkier, but TV Networks Aren’t Worried

The two networks remain bullish despite increasing chalkiness in college basketball.
Mar 7, 2026; Ames, Iowa, USA; Arizona State Sun Devils guard Trevor Best (12) is defended by Iowa State Cyclones guard Jamarion Batemon (1) and forward Dominykas Pleta (21) during the second half at James H. Hilton Coliseum.

College Sports Commission Says NIL Go System Under Strain

“The NIL market in college athletics is not a normal organic market.”

Sun Belt’s Stepladder Format Is Producing Some March Chaos

The Sun Belt conference school has a chance at history Monday night.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Miami RedHawks guard Peter Suder (5) and guard Luke Skaljac (3) leave the floor as UMass Minutemen forward Leonardo Bettiol (3) celebrates a win after the final buzzer of the second half of Mid-American Conference Tournament first round game between the Miami RedHawks and the UMass Minutemen at Rocket Arena in Cleveland on Thursday, March 12, 2026. Top-seeded Miami was eliminated from the tournament with an 87-82 loss to the Minutemen.

Miami (Ohio) Debate Intensifies After RedHawks’ First Loss

The previously undefeated RedHawks lost to UMass in the MAC tournament.
Mar 7, 2026; Durham, North Carolina, USA; Duke Blue Devils forward Cameron Boozer (12) shoots over North Carolina Tar Heels forward Zayden High (1) during the second half at Cameron Indoor Stadium. The Duke Blue Devils won 76-61.
March 11, 2026

College Hoops Regular Season Finishes With Record Viewership

CBS had the highest viewership of any network.
Mar 10, 2026; Charlotte, NC, USA; Virginia Tech Hokies guard Ben Hammond (3) with the ball as Wake Forest Demon Deacons guard Sebastian Akins (10) defends in the second half at Spectrum Center.
March 12, 2026

Bubble Teams Continue to Lose, While Tournament Expansion Looms

The NCAA has discussed expanding the tournament to 72 or 76 teams.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Saving College Sports White House roundtable
March 7, 2026

Inside President Trump’s Roundtable on College Sports

Trump said he’ll author an executive order to “solve every conceivable problem.”
Dec 18, 2011; Orchard Park, NY, USA; Miami Dolphins running back Reggie Bush (22) runs for a touchdown against the Buffalo Bills during the second half at Ralph Wilson Stadium.
March 6, 2026

Reggie Bush: NIL Era Wouldn’t Exist Without ‘My Story’

The former USC running back had his Heisman Trophy revoked for 14 years.
Jan 18, 2026; Melbourne, Victoria, Australia; Michael Zheng of United States in action against Sebastian Korda of United States in the first round of the men’s singles at the Australian Open at Kia Arena in Melbourne Park. Mandatory Credit:
March 6, 2026

Columbia Tennis Star Says He Claimed $150K from Australian Open

It was unclear if he could do so under NCAA rules.
Mar 3, 2026; Charlottesville, Virginia, USA; Virginia Cavaliers guard Malik Thomas (1) drives to the basket as Wake Forest Demon Deacons forward Juke Harris (2) defends in the second half at John Paul Jones Arena.
March 6, 2026

Men’s College Hoops Was Kalshi’s Most Bet-On Sport in February

The NCAA is once again asking Kalshi to stop using the term “March Madness.”