• Loading stock data...
Saturday, December 21, 2024

FSG Sells $200M Liverpool Stake To Private Equity Firm

  • New York-based private equity firm makes its first deal
  • Agreement is the latest in a wave of outside investments into European soccer
Liverpool players celebrate after a goal.
Liverpool FC

Fenway Sports Group has completed a deal worth up to $200 million to sell a minority stake of Liverpool FC to New York-based private equity firm Dynasty Equity, extending a push among many top-tier European clubs to bring on additional outside investors. 

Led by Don Cornwell and Jonathan Nelson, Dynasty Equity will invest between $100 million and $200 million in the club, which is currently sitting in second place in the Premier League. FSG had sought for nearly a year to bring in additional partners, working with Goldman Sachs and Morgan Stanley.

Based on a recent valuation of $5.3 billion for Liverpool, the investment represents a stake of 1.9% to 3.8% and was made directly into the club, as opposed to FSG overall.

The funds will be particularly targeted to pay down pandemic-era club debt, make improvements to Anfield Stadium and the club’s training center, and fund player acquisitions. 

“Our long-term commitment to Liverpool remains as strong as ever,” said FSG president Mike Gordon. “We have always said that if there is an investment partner that is right for Liverpool then we would pursue the opportunity to help ensure the club’s long-term financial resiliency and future growth.”

Continuing A Trend

This first investment for Dynasty Equity closely follows a growing series of other minority investments across the Premier League, Ligue 1, Serie A, and La Liga either sought or completed, including in Chelsea and Paris St. Germain.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Netflix Keeps Expanding Live Sports Lineup—Now Women’s World Cup

FIFA has sold the 2027 and 2031 U.S. rights to Netflix.

Can Fox Find Success in Return to Golf—Now With LIV?

The network’s closing in on a media-rights deal with the tour.

New College Football Playoff Era Begins Under Friday Night Lights

Indiana visits Notre Dame on Friday night to kick off the first rounds of games.

Mavericks CEO Hire Makes Adelsons’ Arena Ambitions Clear

The NBA team pulls a legendary executive out of retirement.

Featured Today

Texas Memorial Stadium

Inside the First On-Campus College Football Playoff Games

FOS is on the ground in Austin for Clemson-Texas.
Pat McAfee holds up the USC Gamecock during ESPN Gameday near Williams-Brice Stadium in Columbia, S.C. Saturday, September 14, 2024.
December 20, 2024

‘Traveling Circus’: How ‘College GameDay’ Plans to Visit Two Campuses in 24..

Inside the show’s grueling schedule for the expanded Playoff.
December 19, 2024

The Lawsuits That Defined the Business of Sports in 2024

Litigation was flying, and lawyers were busy this year.
Indiana's Elijah Sarratt (13) celebrates a touchdown during the Indiana versus Purdue football game at Memorial Stadium on Saturday, Nov. 30, 2024.
December 16, 2024

How College Football Entered an Unprecedented Era of Parity

The reason the expanded Playoff bracket includes new faces.
exclusive

Talor Gooch Using LIV Golf Fortune to Start Building Sports Empire

The golfer has made more than $43 million individually from LIV.
November 13, 2024

Why Liberty Media Spun Off Assets, Shook Up Leadership

Longtime CEO Greg Maffei is stepping down at the end of the year.
December 4, 2024

U.S. Firm Makes $310M Bet on Soccer by Forming Superagency

The U.S.-based investment company makes a significant play in international soccer.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 27, 2024; Seattle, Washington, USA; Buffalo Bills quarterback Josh Allen (17) passes against the Seattle Seahawks during the second quarter at Lumen Field.
October 30, 2024

Buffalo Bills in Talks to Sell Stake to PE Firm Arctos: Report

Arctos already has a slice of Paris Saint-Germain and the PGA Tour, among other assets.
Jul 7, 2021; Tampa, Florida, USA; Tampa Bay Lightning owner Jeff Vinik hoists the Stanley Cup after the Lightning defeated the Montreal Canadiens 1-0 in game five to win the 2021 Stanley Cup Final at Amalie Arena.
October 25, 2024

Lightning Sell at $1.8B Valuation, Nearly Double Prior NHL Record

The Lightning unveiled a multistep and multiyear sale process.
May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.
October 9, 2024

Why Mark Cuban Sold the Dallas Mavericks When He Did

Cuban sold his majority stake to the Adelson family in December 2023.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.
October 2, 2024

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.