Friday, October 2, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

YouTube TV Calls Audible, Now Allows Unlimited NFL Sunday Ticket Streams

  • Decision is a shift from current YouTube TV policy.
  • NFL fans had raised concerns about not being able to follow Sunday afternoon games.
Kansas City Chiefs players celebrate in front of television camera
Cary Edmondson-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

NFL fans received some good news from YouTube, which will allow unlimited simultaneous streams of Sunday Ticket this fall at a user’s home.

YouTube TV only allows three simultaneous streams per account so there had been concerns among hardcore football fans that they would not be able to keep up with the NFL’s action-packed Sunday afternoon slates that often include eight or more games in the 1 p.m. ET window.

Now the unlimited streams will apply to both the YouTube TV and YouTube versions of the NFL Sunday Ticket package, which until June 6 cost $249 (if you subscribe to YouTube TV for $72.99 per month) and $349 on YouTube. 

If YouTube hadn’t been willing to make the adjustment, fans would have had to purchase a second and even third subscription to view every NFL game simultaneously. The season kicks off Sept. 7 with the Detroit Lions visiting the Kansas City Chiefs, the defending Super Bowl champions.

Still In The Game

Even though YouTube is taking over Sunday Ticket from DirecTV in a $2 billion annual deal, the satellite provider will still have a presence with the NFL’s out-of-market package this season, retaining distribution rights for commercial establishments.

Most bars and restaurants that want to offer Sunday Ticket are already equipped with DirecTV and would not yet be able to handle the streaming demands associated with offering YouTube’s package.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 15, 2026; New York, NY, USA; Kevin Hart arrives on the red carpet before the 2026 ESPY Awards at Lincoln Center.

LeBron James and Kevin Hart Planning YouTube Golf Collab

Both celebrities recently launched golf content channels.

Callaway Drops Good Good Golf After Ad Fallout

Callaway and Good Good first partnered in 2023.

DAZN Acquires EverPass Media, Gains Sunday Ticket’s Commercial Rights

The London-based company is expanding its U.S. foothold.
May 29, 2025; Dublin, Ohio, USA; A Callaway golf bag rests on the first green during the first round of the Memorial Tournament presented by Workday golf tournament.

Callaway CEO Apologizes for Good Good Ad

Golf Channel said it’s postponing the premiere of “Big Break x Good Good” by one week.
podcast thumbnail mobile
Front Office Sports Today

10/2/26 – ‘Inside the NBA’ Expands, CFP Nears 24 Teams, Wemby Rejects Betting Deals

0:00

Featured Today

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Jul 14, 2023; Atlanta, Georgia, USA; A detailed view of a Chicago White Sox hat and glove in the dugout against the Atlanta Braves in the fourth inning at Truist Park. Mandatory Credit: Brett Davis-USA TODAY Sports
First at FOS

White Sox Announcer John Schriffen’s Status With Team Uncertain

Schriffen has been the TV voice of the White Sox since 2024.
David Ellison, CEO of Paramount Skydance, speaks during the Paramount Pictures presentation at CinemaCon, the official convention of Cinema United, in Las Vegas, Nevada, U.S., April 16, 2026.
October 2, 2026

Parent of CBS Sports and TNT Sports Gets a Name: Skydance

The media megadeal is set to close on Tuesday.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.
October 2, 2026

Tony Romo Out at CBS After OWI Arrest

Romo had been on indefinite leave since August.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
October 2, 2026

Trail Blazers Fire Announcer Over Insensitive Teenage Tweets

The firing came the same day the Blazers announced Braiden Bell’s hiring
Atlanta, GA - March 7, 2026 - Turner Studios: Shaquille O'Neal , Ernie Johnson, Kenny Smith, and Charles Barkley during the 2026 NBA marketing campaign featuring Inside the NBA on ESPN.
October 1, 2026

Barkley Gets His Wish: More ‘Inside the NBA’ on ESPN This Season

Charles Barkley publicly complained about the show’s previous ESPN schedule.
Detroit Cass Tech players warm up ahead of a high school football game against rival Detroit King at Cass Technical High School in Detroit on Friday, Sept. 25, 2026. The Detroit skyline is seen in the background.
September 30, 2026

$399 Rivals Evaluations Test What a Recruiting Ranking Is Worth

Coaches are split on whether rankings still matter in recruiting.
Texas quarterback Arch Manning (16) during a college football game between Tennessee and Texas at Neyland Stadium in Knoxville, Tenn. on Sept. 26, 2026.
September 30, 2026

College Football Viewership Down 11% Through September vs. 2025

FBS game broadcasts are averaging 1.7 million viewers.