Friday, September 4, 2026
The FOS App is Live Download It Now

YouTube TV Calls Audible, Now Allows Unlimited NFL Sunday Ticket Streams

  • Decision is a shift from current YouTube TV policy.
  • NFL fans had raised concerns about not being able to follow Sunday afternoon games.
Kansas City Chiefs players celebrate in front of television camera
Cary Edmondson-USA TODAY Sports

NFL fans received some good news from YouTube, which will allow unlimited simultaneous streams of Sunday Ticket this fall at a user’s home.

YouTube TV only allows three simultaneous streams per account so there had been concerns among hardcore football fans that they would not be able to keep up with the NFL’s action-packed Sunday afternoon slates that often include eight or more games in the 1 p.m. ET window.

Now the unlimited streams will apply to both the YouTube TV and YouTube versions of the NFL Sunday Ticket package, which until June 6 cost $249 (if you subscribe to YouTube TV for $72.99 per month) and $349 on YouTube. 

If YouTube hadn’t been willing to make the adjustment, fans would have had to purchase a second and even third subscription to view every NFL game simultaneously. The season kicks off Sept. 7 with the Detroit Lions visiting the Kansas City Chiefs, the defending Super Bowl champions.

Still In The Game

Even though YouTube is taking over Sunday Ticket from DirecTV in a $2 billion annual deal, the satellite provider will still have a presence with the NFL’s out-of-market package this season, retaining distribution rights for commercial establishments.

Most bars and restaurants that want to offer Sunday Ticket are already equipped with DirecTV and would not yet be able to handle the streaming demands associated with offering YouTube’s package.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Callaway Drops Good Good Golf After Ad Fallout

Callaway and Good Good first partnered in 2023.

DAZN Acquires EverPass Media, Gains Sunday Ticket’s Commercial Rights

The London-based company is expanding its U.S. foothold.
May 29, 2025; Dublin, Ohio, USA; A Callaway golf bag rests on the first green during the first round of the Memorial Tournament presented by Workday golf tournament.

Callaway CEO Apologizes for Good Good Ad

Golf Channel said it’s postponing the premiere of “Big Break x Good Good” by one week.

LeBron Quickly Ascending Golf Content-Creator Ranks

The NBA star started playing golf only last year.
podcast thumbnail mobile
Front Office Sports Today

9/3/26 – Clippers-Kawhi Penalized, Tiger’s DUI Plea, Schrager’s ESPN Show

0:00

Featured Today

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Jan 23, 2020; Kissimmee, Florida, USA; ESPN NFL Countdown analyst Dianna Russini poses during AFC practice at ESPN Wide World of Sports. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive

Dianna Russini ‘Absolutely’ Planning Sports Media Comeback

Multiple outlets have publicly stated they’d be willing to hire her.
Feb 7, 2022; Westlake Village, CA, USA; ESPN reporter Dianna Russini at Los Angeles Rams Super Bowl LVI Opening Night at Oaks Christian High School. Mandatory Credit: Kirby Lee-USA TODAY Sports
September 3, 2026

The Athletic Concludes Dianna Russini Investigation, Suggests Editor’s Notes

Russini resigned from The Athletic in April
Opinion
September 3, 2026

Winners and Losers of NBA’s Stiff Clippers Ruling

The punishments have sent shock waves around sports media.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
Sep 30, 2024; Inglewood, CA, USA; Los Angeles Clippers forward Kawhi Leonard (2) talks with team owner Steve Ballmer during media day at Intuit Dome. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
September 2, 2026

Clippers Punishment Puts Disputed ESPN Report Under Spotlight

An NBA spokesperson previously called the ESPN report inaccurate.
September 2, 2026

Streamer Victory+ Abruptly Collapses After Missing Payments

The free streamer had deals with NWSL, NHL, MLB, and WNBA teams.
Exclusive
September 2, 2026

New York Times Union Demands Company Abandon Kalshi Talks

The union is “deeply concerned” about deal discussions.
September 1, 2026

Netflix Secures Commercial Distribution for Expanded NFL Slate

The streaming giant’s full NFL slate will be shown in commercial establishments.