• Loading stock data...
Saturday, January 31, 2026

YouTube TV Calls Audible, Now Allows Unlimited NFL Sunday Ticket Streams

  • Decision is a shift from current YouTube TV policy.
  • NFL fans had raised concerns about not being able to follow Sunday afternoon games.
Kansas City Chiefs players celebrate in front of television camera
Cary Edmondson-USA TODAY Sports

NFL fans received some good news from YouTube, which will allow unlimited simultaneous streams of Sunday Ticket this fall at a user’s home.

YouTube TV only allows three simultaneous streams per account so there had been concerns among hardcore football fans that they would not be able to keep up with the NFL’s action-packed Sunday afternoon slates that often include eight or more games in the 1 p.m. ET window.

Now the unlimited streams will apply to both the YouTube TV and YouTube versions of the NFL Sunday Ticket package, which until June 6 cost $249 (if you subscribe to YouTube TV for $72.99 per month) and $349 on YouTube. 

If YouTube hadn’t been willing to make the adjustment, fans would have had to purchase a second and even third subscription to view every NFL game simultaneously. The season kicks off Sept. 7 with the Detroit Lions visiting the Kansas City Chiefs, the defending Super Bowl champions.

Still In The Game

Even though YouTube is taking over Sunday Ticket from DirecTV in a $2 billion annual deal, the satellite provider will still have a presence with the NFL’s out-of-market package this season, retaining distribution rights for commercial establishments.

Most bars and restaurants that want to offer Sunday Ticket are already equipped with DirecTV and would not yet be able to handle the streaming demands associated with offering YouTube’s package.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
Bryson DeChambeau

Bryson DeChambeau: Doing Only Majors and YouTube ‘Incredibly Viable’

DeChambeau says choosing YouTube over LIV or PGA Tour is “incredibly viable.”
The participants in the first Content Creator Classic at TPC Sawgrass after Grant Horvat (with trophy) won with a birdie putt at the par-3 17th hole of the Players Stadium Course at TPC Sawgrass on March 12.

The Year of YouTube Golf: How the PGA Tour and LIV Golf..

Organized competitions for golf influencers exploded in 2025.

NFL Streaming Record Still Stands Nearly a Year Later

A year-old league streaming record remains intact.

Featured Today

University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.

Comcast Leaning on Sports to Stop Subscriber Bleeding

The NBC Sports parent is ramping up Super Bowl and Olympic coverage. 
Rory McIlroy hits the ball during the Golf Channel Games at Trump National Golf Club on December 17, 2025, in Jupiter, Florida.
January 29, 2026

WTGL? More Influencers? Inside Golf Channel’s Future Without NBC

The network is officially split from the NBC Sports family.
Votto, Kershaw
exclusive
January 29, 2026

NBC Lands Votto to Complete MLB Talent Triple Play

NBC is taking over “Sunday Night Baseball” from ESPN.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
January 29, 2026

NBC Sports Parent Earnings Slip As Subscriber Numbers Slide

The NBC Sports parent company again touts its live-rights portfolio.
January 29, 2026

World Cup Going Primetime: Fox to Air Record 40 Matches at Night

More matches than ever will be shown in primetime and on broadcast TV.
January 29, 2026

Beloved Philadelphia Sportswriter Dan McQuade Dies at 43

McQuade was a popular writer at Defector and Philadelphia Magazine.
Nov 3, 2025; Los Angeles, CA, USA; Los Angeles Dodgers pitcher Clayton Kershaw (22) speaks to fans during the World Series celebration at Dodger Stadium.
exclusive
January 28, 2026

NBC Closes In on Clayton Kershaw for MLB Studio

NBC is taking over ESPN’s vacated Sunday Night Baseball package.