Thursday, May 28, 2026

YouTube TV Calls Audible, Now Allows Unlimited NFL Sunday Ticket Streams

  • Decision is a shift from current YouTube TV policy.
  • NFL fans had raised concerns about not being able to follow Sunday afternoon games.
Kansas City Chiefs players celebrate in front of television camera
Cary Edmondson-USA TODAY Sports

NFL fans received some good news from YouTube, which will allow unlimited simultaneous streams of Sunday Ticket this fall at a user’s home.

YouTube TV only allows three simultaneous streams per account so there had been concerns among hardcore football fans that they would not be able to keep up with the NFL’s action-packed Sunday afternoon slates that often include eight or more games in the 1 p.m. ET window.

Now the unlimited streams will apply to both the YouTube TV and YouTube versions of the NFL Sunday Ticket package, which until June 6 cost $249 (if you subscribe to YouTube TV for $72.99 per month) and $349 on YouTube. 

If YouTube hadn’t been willing to make the adjustment, fans would have had to purchase a second and even third subscription to view every NFL game simultaneously. The season kicks off Sept. 7 with the Detroit Lions visiting the Kansas City Chiefs, the defending Super Bowl champions.

Still In The Game

Even though YouTube is taking over Sunday Ticket from DirecTV in a $2 billion annual deal, the satellite provider will still have a presence with the NFL’s out-of-market package this season, retaining distribution rights for commercial establishments.

Most bars and restaurants that want to offer Sunday Ticket are already equipped with DirecTV and would not yet be able to handle the streaming demands associated with offering YouTube’s package.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Spotlights Legacy Networks As D.C. Streaming Criticism Mounts

Fox, NBC, and CBS each gained additional national broadcast windows.

Trump Rips NFL Streaming Costs: ‘Killing the Golden Goose’

U.S. President Donald Trump once again hit out against the NFL.
exclusive

Grant Horvat Among YouTube Golf Stars Joining Wasserman’s The Team

Golf creators Grant Horvat and the Bryan brothers land major sports representation deals.
[US, Mexico & Canada customers only] Sep 5, 2025; Sao Paulo, BRAZIL; Los Angeles Chargers wide receiver Keenan Allen (13) runs against Kansas City Chiefs cornerback Trent McDuffie (22) in the second half during a NFL game at Corinthians Arena. Mandatory Credit: Jean Carniel/Reuters via Imagn Images
exclusive

NFL, YouTube in Advanced Talks for 5-Game Package

The deal has yet to be finalized.

Featured Today

May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.
May 22, 2026

Big Money on the Line on Premier League’s Final Day

Arsenal has won the title, but millions are still at stake.
Texas State mascot
May 22, 2026

Mascot-Reveal Videos Are the Newest College Sports Tradition

Student mascot unmasking videos are going mega-viral.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
Feb 6, 2026; San Francisco, CA, USA; Pat McAfee on the Pat McAfee Show set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
opinion

Pat McAfee’s ESPN Value on Full Display in Commissioner Parade

McAfee’s special featured several league commissioners, athletes, and analysts.
Charles Robinson Yahoo Sports
exclusive
May 27, 2026

Yahoo Sports Lays Off Prominent NFL Reporters

Charles Robinson and Charles McDonald were among those let go.
May 27, 2026

Why Roland-Garros Is Correcting Everyone About Its Name Now

The tournament started in 1891.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Dec 3, 2022; Al Rayyan, Qatar; United States of America manager Gregg Berhalter acknowledges fans after losing a round of sixteen match against the Netherlands in the 2022 FIFA World Cup at Khalifa International Stadium. Mandatory Credit: Danielle Parhizkaran-USA TODAY Sports
exclusive
May 27, 2026

FanDuel Launching World Cup Show With 3 Former USMNT Coaches

‘Coaches Corner’ will debut its first of 10 episodes on June 1.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
May 16, 2026; Los Angeles, California, USA; Ronda Rousey (blue gloves) celebrates defeating Gina Carano (red gloves) after a women's featherweight bout at Intuit Dome. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
May 21, 2026

How Jake Paul’s MVP Plans to Build on Netflix MMA Debut

Saturday’s debut averaged 12.4 million viewers on Netflix.
May 21, 2026

CBS, TNT Sports Parents Face New Merger Scrutiny by Lawmakers

A group of six U.S. senators raises concerns about the proposed megadeal.