Wednesday, August 19, 2026

YouTube TV Calls Audible, Now Allows Unlimited NFL Sunday Ticket Streams

  • Decision is a shift from current YouTube TV policy.
  • NFL fans had raised concerns about not being able to follow Sunday afternoon games.
Kansas City Chiefs players celebrate in front of television camera
Cary Edmondson-USA TODAY Sports

NFL fans received some good news from YouTube, which will allow unlimited simultaneous streams of Sunday Ticket this fall at a user’s home.

YouTube TV only allows three simultaneous streams per account so there had been concerns among hardcore football fans that they would not be able to keep up with the NFL’s action-packed Sunday afternoon slates that often include eight or more games in the 1 p.m. ET window.

Now the unlimited streams will apply to both the YouTube TV and YouTube versions of the NFL Sunday Ticket package, which until June 6 cost $249 (if you subscribe to YouTube TV for $72.99 per month) and $349 on YouTube. 

If YouTube hadn’t been willing to make the adjustment, fans would have had to purchase a second and even third subscription to view every NFL game simultaneously. The season kicks off Sept. 7 with the Detroit Lions visiting the Kansas City Chiefs, the defending Super Bowl champions.

Still In The Game

Even though YouTube is taking over Sunday Ticket from DirecTV in a $2 billion annual deal, the satellite provider will still have a presence with the NFL’s out-of-market package this season, retaining distribution rights for commercial establishments.

Most bars and restaurants that want to offer Sunday Ticket are already equipped with DirecTV and would not yet be able to handle the streaming demands associated with offering YouTube’s package.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

LeBron Quickly Ascending Golf Content-Creator Ranks

The NBA star started playing golf only last year.
At Five Points Sports Bar, in Levittown, Philadelphia Eagles fans watch first quarter action, in Super Bowl LVII, in Arizona, on Sunday, Feb. 12, 2023.

NFL Sunday Ticket Will Still Be Available by Satellite at Sports Bars

DirecTV’s previous deal expired after the 2025 NFL season.

YouTube TV Bolsters Its Sports Lineup With ESPN, NBC Deals

The streaming service significantly expands its sports programming.
podcast thumbnail mobile
Front Office Sports Today

8/19/26 – Lakers Family Feud, NFL Eyes Overseas Team, Knicks Embarrass Nets

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Soccer Football - FIFA World Cup 2026 - Semi Final - England v Argentina - Fans gather in Atlanta - Atlanta, Georgia, U.S. - July 15, 2026 England fans gather in a bar after the match REUTERS/Megan Varner

Nielsen Set to Make Co-Viewing Official Just As Fall Sports Arrive

Enhanced co-viewing will become part of Nielsen’s official measurements.
Feb 6, 2026; San Francisco, CA, USA; Pat McAfee on the Pat McAfee Show set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
August 19, 2026

Pat McAfee’s ESPN Ascent Continues With ‘Monday Night Countdown’

Jason McCourty is also joining the “Monday Night Countdown” cast.
Feb 4, 2026; San Francisco, CA, USA; NFL Network host Colleen Wolfe on radio row at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
August 19, 2026

NFL Media Re-Arms As Andrew Siciliano, Colleen Wolfe Return

Michael Yam, Trevor Sikkema, and Brett Kollmann are also joining NFL Media.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Deion Sanders takes in the second day of Cleveland Browns training camp, July 30, 2026, in Berea, Ohio.
August 18, 2026

Colorado’s ‘Prime Effect’ Is Wearing Off

Fewer national TV broadcasts loom for Colorado following a 3–9 season.
August 17, 2026

NBA Rips ESPN Reporting on Kawhi Leonard Investigation

ESPN says it stands by its reporting.
Kurt Warner
Exclusive
August 17, 2026

ESPN Closes In on Announce Teams for NFL Network Games

It remains “fluid” whether Jason Kelce will join some game broadcasts.
Feb 11, 2024; Paradise, Nevada, USA; CBS analyst J.J. Watt on the field before Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
August 17, 2026

J.J. Watt’s CBS Rise Could Reshape the NFL Analyst Pecking Order

Watt will serve as CBS’s top game analyst in Tony Romo’s absence.