• Loading stock data...
Tuesday, July 16, 2024

Hey Google, Turn On ‘NFL Sunday Ticket’ on YouTube TV

  • YouTube TV and YouTube Primetime Channels have exclusive rights to "NFL Sunday Ticket."
  • YouTube and the NFL have been partners since 2015.
Stadium with NFL logo at the mid-field line
Kirby Lee-USA TODAY Sports

The NFL has confirmed Google as the next distributor of “NFL Sunday Ticket.”

As part of the agreement, YouTube TV and YouTube Primetime Channels have exclusive rights to distribute “NFL Sunday Ticket” in the U.S. starting with the 2023 season. The deal is reportedly worth an average $2 billion annually for seven seasons. 

  • The Wall Street Journal reported that the price of the deal could increase if certain benchmarks are reached.
  • The league will also reportedly look to license the commercial rights in restaurants and bars for another $200 million.
  • The deal could be worth more — as much as $3 billion annually —  including the revenue-sharing agreement it has with YouTube for meeting certain subscriber levels and if the NFL sells its non-residential rights, according to one report.

DirecTV, which has had exclusive rights since 1994, currently pays an average $1.5 billion per season for “NFL Sunday Ticket” residential and commercial rights. It could still retain the latter.

Multiple large satellites

DirecTV Could Retain ‘Sunday Ticket’ Commercial Business

DirecTV could retain ‘commercial’ accounts like bars and restaurants.
December 22, 2022

“Sunday Ticket” will be available on YouTube TV as an add-on package on two of YouTube’s subscription businesses — YouTube TV costs $64.99 per month before add-ons. “Sunday Ticket” will also be available separately on YouTube Primetime Channels.

Streaming Sundays

YouTube is now the presenting partner of “NFL Kickoff Weekend” and “Back Together Saturday.” As part of the agreement, the NFL and Google will offer exclusive access to “official content and attendance opportunities for select YouTube Creators” at NFL events.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 29, 2024; Baltimore, Maryland, USA; Baltimore Orioles shortstop Gunnar Henderson (2) swings through a first inning solo home run against the New York Yankees at Oriole Park at Camden Yards.

The Home Run Derby Has Become a Big Business Opportunity

New format, narrowing gap with All-Star Game ratings highlight the event’s importance.
Jul 14, 2024; Miami, FL, USA; fans rush the gates before the Copa America Final match between Argentina and Colombia at Hard Rock Stadium.

Copa América Fallout: Greater Logistical Challenges Await 2026 World Cup

Argentina beat Colombia after unticketed fans entered the stadium.
Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
podcast thumbnail mobile
Front Office Sports Today

MLB Draft, ASG Highlight Teams’ Shifting Approach

0:00

Featured Today

Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
Oct 27, 2023; Sacramento, California, USA; A general of the Sacramento Kings logo on the court before the game against the Golden State Warriors at Golden 1 Center.
July 6, 2024

How Sports Went From Private Equity Punchline to Coveted Asset Class

Once an industry punchline, sports are now a coveted asset class.
July 10, 2024

‘Where’s truTV?’ March Madness Channel Is Now TNT Sports’ New Star

Warner Bros. Discovery will make its sports emphasis on truTV ‘even more pronounced and consistent.’
July 11, 2024

Will They or Won’t They? TNT Must Match Bids or Say Goodbye to NBA

A spurned media partner has sued the league before.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 10, 2024

NBA Agrees to $76 Billion in Media-Rights Deals, but TNT Still Looms

Welcome back, ‘Roundball Rock.’ Farewell, ‘Inside the NBA’?
Stadium with NFL logo at the mid-field line
July 10, 2024

‘Nonsensical’: NFL Blasts Massive Jury Award in Latest Sunday Ticket Case Filings

The league asked for a new trial and called the damages ‘indefensible.’
May 2, 2015; Las Vegas, NV, USA; Referee Kenny Bayless (center) separates Manny Pacquiao (left) from Floyd Mayweather during their boxing bout at the MGM Grand Garden Arena. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
July 9, 2024

The Most Watched Boxing Matches Ever

The most-watched boxing match was the 2015 bout between Floyd Mayweather and Manny Pacquiao which drew 4.6 million PPV buys.
July 8, 2024

Fox Sports Is Winning Its Bet on Soccer Media-Rights Deals

The network has media rights to Copa América and Euro 2024.