Saturday September 23, 2023
The Best Employers in Sports Survey is Now Open!

DirecTV Could Retain ‘Sunday Ticket’ Commercial Business

  • NFL in midst of ‘very competitive’ bidding process.
  • Google’s YouTube TV to take over residential business in 2023.
Multiple large satellites
Jayne Kamin-Oncea-USA TODAY Sports
Front Office Sports Today

How Rupert Murdoch Changed Sports Media Forever

As he steps down as chair of Fox and News Corp., we discuss his monumental and ongoing impact.
Listen Now
September 22, 2023 | Podcast
Copy Link
Link Copied
Link Copied

The NFL scored another big payday Thursday by agreeing to an estimated $14 billion, 7-year deal with Google’s YouTube TV for residential rights to its “Sunday Ticket” package.

DirecTV has held the rights to “Sunday Ticket” since its inception in 1994. But the satellite giant’s 28-year-old relationship with the NFL is not dead yet.

DirecTV is in talks to retain the “commercial” portion of “Sunday Ticket,” sources said. That includes the 300,000-plus sports bars and restaurants that use the service to show out-of-market NFL games to customers.

Under this scenario, DirecTV would either deal directly with the NFL or do a sub-licensing deal with Google or another company. The NFL is looking to pocket as much as $200 million from licensing commercial rights, according to the Wall Street Journal.

“The NFL retains the commercial rights to ‘Sunday Ticket’ and are in the midst of a very competitive process for that,” a league spokesman told Front Office Sports Thursday.

Andrew Siciliano preparing for NFL RED ZONE 

Sources: DirecTV’s Red Zone Channel Could Be Cancelled

DirecTV’s original Red Zone channel could be going away.
December 21, 2022

DirecTV declined to comment. 

But it makes sense for the company to try to remain in the “Sunday Ticket” business.

For now, most sports bars and restaurants show live events through satellite dishes on their roofs rather than via high-speed streaming.

The specter of key sports games freezing or buffering at crucial moments gives sports bar owners nightmares. Many prefer to keep their old dish rather than embrace the brave new world of live-streaming sports.

Apple had long been considered the front-runner for ‘Sunday Ticket.’ But the tech giant recently dropped out of the bidding, which included Amazon and Disney.

YouTube TV will take over “Sunday Ticket” rights starting in 2023. DirecTV has been paying the NFL $1.5 billion yearly for the rights under a contract extension signed in 2014.

Copy Link
Link Copied
Link Copied

What to Read


NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Fanatics is buying auction marketplace PWCC.

Fanatics Nabbing WWE Rights In Latest Win Over Panini

Fanatics will take over WWE's trading card rights.

RFK Stadium Bill Advances in Congress

Congress' vote is the first step towards returning the NFL to D.C.

Can Amazon Keep Up NFL Viewership Boost After Record Week 1?

The San Francisco 49ers and New York Giants face off on Thursday night.
podcast thumbnail mobile
Front Office Sports Today

How Rupert Murdoch Changed Sports Media Forever


Featured Today

Deion Sanders with The Rock on ESPN's "College GameDay."

Deion Sanders Generated $45M In Earned Media For Colorado

From Sept.1-22, Sanders generated $45.7M for the public university.
September 23, 2023

Up Next For College Football Playoffs: More Change, Money, And ... Streaming?

Many changes are coming to the CFP when it expands to 12 teams.
September 22, 2023

Warriors Stake Reportedly Up For Sale at $7B Valuation

A 10% stake in the franchise could cost $700 million.
September 22, 2023

Jaguars Threaten Move Without $1B From Jacksonville Taxpayers

The Jagaurs are hoping to renovate TIAA Bank Field for $2 billion.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Deion Sanders and The Rock

Deion Sanders Reshaping College Football Fanbase With Buffaloes Surge

Deion Sanders has made Colorado "Black America's Team."
NBC will reportedly pay $287 million annually across five years to air broadcast on USA Network.
September 21, 2023

NBC Inks WWE SmackDown Rights for Reported $1.4 Billion

The reported rights fee is about 40% higher than SmackDown's Fox deal.
Dallas Cowboys quarterback Dak Prescott is tripped up by New York Jets defensive end Solomon Thomas in the second quarter at AT&T Stadium.
September 20, 2023

NFL Viewership Sees 2% Increase in First Two Weeks of 2023 Season

The NFL is experiencing its highest viewership since 2018.
September 19, 2023

WBD Pursues ‘Different’ Strategy For Sports on Max

Company to place all of its live sports on new streaming tier
Deion Sanders
September 19, 2023

Colorado's Epic Victory Sets New ESPN Prime Time Viewership Record

Coach Prime Deion Sanders delivered in prime time on ESPN.
Joe Buck and Troy Aikman
September 18, 2023

'Monday Night Football' Returns To ABC Amid Entertainment Breakdown

ABC will simulcast 15 regular season "Monday Night Football" games.
September 15, 2023

DSG Looks To Use NHL Kings Deal As Reorganization Model

Agreement arrives as bankrupt RSN operator nears deadline for reorganization plan
September 14, 2023

Netflix Fatigue May Be Hitting Sports Docuseries

Netflix cameras won't have full access at the Ryder Cup.