Sunday September 24, 2023
The Best Employers in Sports Survey is Now Open!

Google Competes with Amazon, Apple for NFL Sunday Ticket

  • Google has reportedly offered a bid from YouTube for rights to NFL Sunday Ticket.
  • The league is reportedly looking for $2.5 billion annually.
Kirby Lee-USA TODAY Sports
Front Office Sports Today

How Rupert Murdoch Changed Sports Media Forever

As he steps down as chair of Fox and News Corp., we discuss his monumental and ongoing impact.
Listen Now
September 22, 2023 | Podcast
Copy Link
Link Copied
Link Copied

Amazon and Apple are beginning to make a name for themselves in live sports, and another tech giant doesn’t want to be left behind.

Google has reportedly offered a bid from YouTube for rights to NFL Sunday Ticket beginning in 2023, a package that is set to fetch more than the $1.65 billion Google paid for the platform in 2006. 

The New York Times reports that the league is looking for $2.5 billion annually, a generous hike from the $1.5 billion DirecTV pays each year under the league’s current deal.

  • DirecTV, which charges $294 annually, will not bid on Sunday Ticket, but would reportedly be interested in a deal with the winning buyer to retain customers.
  • Fewer than 2 million subscribers sign up for DirecTV’s package each year. The company has been losing as much as $500 million annually from the package alone.

Google has some tough competition. Apple, which recently secured exclusive rights to MLS for more than $2.5 billion, and Amazon, which already has rights worth $1 billion per season to “Thursday Night Football,” are also reportedly bidding for the Sunday Ticket.

NFL’s Negotiations

Apple is reportedly the current front-runner — at least for now. Brian Rolapp, the NFL’s chief media and business officer, says the league still has “a ways to go in the process,” with the deal expected to be finalized in the coming months.

On Monday, the league launched its own streaming service — NFL+ — for $4.99 per month.

Copy Link
Link Copied
Link Copied

What to Read

Fanatics is buying auction marketplace PWCC.

Fanatics Nabbing WWE Rights In Latest Win Over Panini

Fanatics will take over WWE's trading card rights.

RFK Stadium Bill Advances in Congress

Congress' vote is the first step towards returning the NFL to D.C.

Can Amazon Keep Up NFL Viewership Boost After Record Week 1?

The San Francisco 49ers and New York Giants face off on Thursday night.
USL Championship side Oakland Roots home soccer field

As Sports Teams Exit Bay Area, Pro Soccer Gains Notable Win

The USL club Oakland Roots could be close to building a new stadium.
podcast thumbnail mobile
Front Office Sports Today

How Rupert Murdoch Changed Sports Media Forever


Featured Today

Deion Sanders with The Rock on ESPN's "College GameDay."

Deion Sanders Generated $45M In Earned Media For Colorado

From Sept.1-22, Sanders generated $45.7M for the public university.
September 23, 2023

Up Next For College Football Playoffs: More Change, Money, And ... Streaming?

Many changes are coming to the CFP when it expands to 12 teams.
September 22, 2023

Warriors Stake Reportedly Up For Sale at $7B Valuation

A 10% stake in the franchise could cost $700 million.
September 22, 2023

Jaguars Threaten Move Without $1B From Jacksonville Taxpayers

The Jagaurs are hoping to renovate TIAA Bank Field for $2 billion.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Deion Sanders and The Rock

Deion Sanders Reshaping College Football Fanbase With Buffaloes Surge

Deion Sanders has made Colorado "Black America's Team."
NBC will reportedly pay $287 million annually across five years to air broadcast on USA Network.
September 21, 2023

NBC Inks WWE SmackDown Rights for Reported $1.4 Billion

The reported rights fee is about 40% higher than SmackDown's Fox deal.
Dallas Cowboys quarterback Dak Prescott is tripped up by New York Jets defensive end Solomon Thomas in the second quarter at AT&T Stadium.
September 20, 2023

NFL Viewership Sees 2% Increase in First Two Weeks of 2023 Season

The NFL is experiencing its highest viewership since 2018.
September 19, 2023

WBD Pursues ‘Different’ Strategy For Sports on Max

Company to place all of its live sports on new streaming tier
Deion Sanders
September 19, 2023

Colorado's Epic Victory Sets New ESPN Prime Time Viewership Record

Coach Prime Deion Sanders delivered in prime time on ESPN.
Joe Buck and Troy Aikman
September 18, 2023

'Monday Night Football' Returns To ABC Amid Entertainment Breakdown

ABC will simulcast 15 regular season "Monday Night Football" games.
September 15, 2023

DSG Looks To Use NHL Kings Deal As Reorganization Model

Agreement arrives as bankrupt RSN operator nears deadline for reorganization plan
September 14, 2023

Netflix Fatigue May Be Hitting Sports Docuseries

Netflix cameras won't have full access at the Ryder Cup.