For Kanye West’s 44th birthday, he got an instant sellout for his latest clothing item.
West’s Yeezy Gap line released a light blue puffer jacket at $200. The unisex item was out of stock within hours. The line complements Yeezy’s other major apparel deal with adidas.
The jacket is the first release of a 10-year partnership between Gap and Yeezy. West’s brand is expected to receive royalties and possibly equity under the deal.
- Swiss bank UBS estimated Yeezy’s brand value between $3.2 billion to $4.7 billion. West fully owns the company.
- The partnership with Gap could be worth around $970 million of that total. Gap previously said it expects $150 million in sales from the brand tie-up in its first year. Gap is aiming for $1 billion in annual Yeezy Gap sales by 2025.
- Yeezy signed its shoe deal with adidas in 2013 after leaving Nike the previous year. The Yeezy-adidas line has benefited both sides, bringing in nearly $1.7 billion in revenue last year.
- Yeezy earns 15% on all shoe sales from its adidas line. The deal runs through 2026.
Last October, West publicly lobbied for board seats at both adidas and Gap, calling out both companies for a lack of diversity on their boards.