... ...
Thursday, September 17, 2026

XFL Unveils Adjusted Team Names, Logos Prior to 2023 Kickoff

  • Dwayne Johnson, Dany Garcia, and RedBird Capital Partners purchased the XFL for $15 million in 2020.
  • The league was previously owned by WWE founder Vince McMahon’s Alpha Entertainment.
Rick Yeatts, XFL

The XFL is gearing up for its February relaunch by providing more details on its eight new teams. 

On Monday, the revamped league — which ceased operations and filed for Chapter 11 bankruptcy in 2020 due to the impact of the pandemic — revealed its new team names and logos, including a few tweaks. 

In August 2020, Dwayne “The Rock” Johnson, Dany Garcia, and RedBird Capital Partners purchased the XFL for $15 million from WWE founder Vince McMahon’s Alpha Entertainment. 

  • McMahon spent more than $200 million to restart the league in 2018 after it was established in 2001 and failed a year later. 
  • Next year’s teams will include the Arlington Renegades, D.C. Defenders, Houston Roughnecks, Orlando Guardians, San Antonio Brahmas, Seattle Sea Dragons, St. Louis Battlehawks, and the Vegas Vipers.
  • All 43 games of the 2023 season will air across Disney-owned networks including ESPN, ESPN+, FX, and ABC as part of a five-year domestic media rights deal.

In July, the XFL announced that its new football operations hub would be located in Arlington, Texas. As part of the three-year deal, the league will use Choctaw Stadium — the former home field of MLB’s Texas Rangers — and its surrounding area to host games, practices, and meetings. 

The XFL will also provide in-person entertainment and fan engagement opportunities at Choctaw through a deal with events company REV Entertainment. 

Legal Issue  

Media and entertainment company Togethxr filed a lawsuit in June against the XFL over the league’s logo, alleging that it was “confusingly similar to Togethxr’s brand and logo.”

In August, Togethxr dropped the trademark infringement suit.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Texas Longhorns quarterback Arch Manning (16) looks to throw over Ohio State Buckeyes linebacker Payton Pierce (26) during the NCAA football game at Darrell K Royal–Texas Memorial Stadium in Austin, Texas on Sept. 12, 2026. Texas won 24-23.

CFB Viewership Off to Hot Start After Texas–Ohio State Thriller

ABC averaged nearly 14 million viewers Saturday night.

Texas Tops AP Poll As SEC Asserts Early Dominance Over Big Ten

The Longhorns topped the latest poll after their dramatic comeback win.
podcast thumbnail mobile
Front Office Sports Today

9/17/26 – CFB Ratings Surge, Joe Buck’s $108M Deal, Knicks Ticket Shock

0:00

Featured Today

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are foregoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
Sep 11, 2026; Melbourne, AUS; San Francisco 49ers quarterback Brock Purdy (13) rushes the ball in the second half against the Los Angeles Rams at Melbourne Cricket Ground. Mandatory Credit: Kirby Lee-Imagn Images

NFL Week 1 Ratings Fall 13% Despite New Broadcast Schedule

The league saw a surprisingly sharp drop in viewership.
September 16, 2026

NFL Blocks Teams From Signing ex-LSU Players

Dae’Quan Wright’s agent says the tight end is exploring his legal options.
September 16, 2026

ESPN Draws 23.2M Viewers for Week 1 of ‘Monday Night Football’

It’s the third-most-watched game of all 362 ESPN MNF broadcasts.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 16, 2026

WTA Finals Moving to Charlotte in 2027 As U.S. Push Continues

The 2026 WTA Finals will be played at Indian Wells.
September 15, 2026

Networks Get Mixed Results With Week 1 NFL Viewership

CBS sees some viewership attrition, while NBC rebounded Sunday night.
Jun 23, 2026; New York, NY, USA; NBA commissioner Adam Silver during the 2026 NBA draft at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images
September 15, 2026

Adam Silver: It Would Be a ‘Failure’ If Trail Blazers Left Portland

Silver spoke after the NBA Board of Governors meetings in New York.
September 15, 2026

PGA’s 2028 Changes Include Money Exemption—but No LIV Pathway

The top 50 members on the Tour’s career money list are eligible.