Friday, July 24, 2026

XFL Unveils Adjusted Team Names, Logos Prior to 2023 Kickoff

  • Dwayne Johnson, Dany Garcia, and RedBird Capital Partners purchased the XFL for $15 million in 2020.
  • The league was previously owned by WWE founder Vince McMahon’s Alpha Entertainment.
Rick Yeatts, XFL

The XFL is gearing up for its February relaunch by providing more details on its eight new teams. 

On Monday, the revamped league — which ceased operations and filed for Chapter 11 bankruptcy in 2020 due to the impact of the pandemic — revealed its new team names and logos, including a few tweaks. 

In August 2020, Dwayne “The Rock” Johnson, Dany Garcia, and RedBird Capital Partners purchased the XFL for $15 million from WWE founder Vince McMahon’s Alpha Entertainment. 

  • McMahon spent more than $200 million to restart the league in 2018 after it was established in 2001 and failed a year later. 
  • Next year’s teams will include the Arlington Renegades, D.C. Defenders, Houston Roughnecks, Orlando Guardians, San Antonio Brahmas, Seattle Sea Dragons, St. Louis Battlehawks, and the Vegas Vipers.
  • All 43 games of the 2023 season will air across Disney-owned networks including ESPN, ESPN+, FX, and ABC as part of a five-year domestic media rights deal.

In July, the XFL announced that its new football operations hub would be located in Arlington, Texas. As part of the three-year deal, the league will use Choctaw Stadium — the former home field of MLB’s Texas Rangers — and its surrounding area to host games, practices, and meetings. 

The XFL will also provide in-person entertainment and fan engagement opportunities at Choctaw through a deal with events company REV Entertainment. 

Legal Issue  

Media and entertainment company Togethxr filed a lawsuit in June against the XFL over the league’s logo, alleging that it was “confusingly similar to Togethxr’s brand and logo.”

In August, Togethxr dropped the trademark infringement suit.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NCAA golf chaampionships

NCAA Golf Hosts Ready to Bid on Championship Extension

The North Course at Omni La Costa in Carlsbad has hosted for three years.
Jun 4, 2026; Oklahoma City, OK, USA; Texas Longhorns players and coaches pose for a group photo after defeating the Texas Tech Red Raiders to win the NCAA WomenÕs College World Series championship series at Devon Park.

WCWS Finals Break Viewership Records

Game 2 of the WCWS finals averaged 2.5 million viewers on ESPN.

Stars Arena Move Deepens Downtown Dallas Sports Exodus

Both the Stars and Mavericks are seeking to build new arenas.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Chris Bosh on LeBron’s Next Team, Athlete Contract Taxes, and Returning to Court for Charity

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Apr 12, 2026; Los Angeles, California; Los Angeles Lakers forward LeBron James (23) reacts in the first half against the Utah Jazz at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images

LeBron’s Free Agency Continues to Stall NBA Offseason

James’s ongoing free agency has lasted longer than his previous three combined.
Jul 14, 2025; Atlanta, GA, USA; Argyle High School player Grady Emerson during the 2025 Home Run Derby at Truist Park.
July 23, 2026

MLB Draft Picks Sign Record Deals Amid Fraught Labor Talks

Eighteen of the top 20 selections have already signed contracts.
Los Angeles Sparks's Kelsey Plum (10) guards Las Vegas Aces' A’ja Wilson (22) on Saturday, July 19, 2025, during the WNBA All-Star Game at Gainbridge Fieldhouse in Indianapolis.
July 23, 2026

WNBA All-Star Game Ticket Prices Exceed $200, Sellout Expected

SeatGeek is seeing order volume three times higher compared to last year.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
May 14, 2026; Arlington, Texas, USA; Dallas Wings guard Azzi Fudd (35) follows through on a jump shot against the Minnesota Lynx during the second half at College Park Center.
First at FOS
July 23, 2026

WNBA Union Increases All-Star Prize Money Even With New CBA

The 3-Point Contest winner will take home $70,000.
July 22, 2026

WNBA, Union Trying to Make Peace Amid Player Safety Concerns

The league and the union will meet regularly to discuss safety.
July 22, 2026

World Cup Ignites MLS Ticket Sales, Ratings Stay Mostly Flat

Single-game ticket sales for the Philadelphia Union are up 218%.
Feb 12, 2014; Oakland, CA, USA; Miami Heat forward LeBron James (6) is congratulated by Miami Heat center Chris Bosh (1) after the Heat defeated the Golden State Warriors 111-110 at Oracle Arena. Mandatory Credit: Cary Edmondson-USA TODAY Sports
July 22, 2026

Chris Bosh Makes Case for LeBron James Heat Return

James and Bosh played together in Miami from 2010-14.