Wednesday, July 15, 2026

XFL Unveils Adjusted Team Names, Logos Prior to 2023 Kickoff

  • Dwayne Johnson, Dany Garcia, and RedBird Capital Partners purchased the XFL for $15 million in 2020.
  • The league was previously owned by WWE founder Vince McMahon’s Alpha Entertainment.
Rick Yeatts, XFL

The XFL is gearing up for its February relaunch by providing more details on its eight new teams. 

On Monday, the revamped league — which ceased operations and filed for Chapter 11 bankruptcy in 2020 due to the impact of the pandemic — revealed its new team names and logos, including a few tweaks. 

In August 2020, Dwayne “The Rock” Johnson, Dany Garcia, and RedBird Capital Partners purchased the XFL for $15 million from WWE founder Vince McMahon’s Alpha Entertainment. 

  • McMahon spent more than $200 million to restart the league in 2018 after it was established in 2001 and failed a year later. 
  • Next year’s teams will include the Arlington Renegades, D.C. Defenders, Houston Roughnecks, Orlando Guardians, San Antonio Brahmas, Seattle Sea Dragons, St. Louis Battlehawks, and the Vegas Vipers.
  • All 43 games of the 2023 season will air across Disney-owned networks including ESPN, ESPN+, FX, and ABC as part of a five-year domestic media rights deal.

In July, the XFL announced that its new football operations hub would be located in Arlington, Texas. As part of the three-year deal, the league will use Choctaw Stadium — the former home field of MLB’s Texas Rangers — and its surrounding area to host games, practices, and meetings. 

The XFL will also provide in-person entertainment and fan engagement opportunities at Choctaw through a deal with events company REV Entertainment. 

Legal Issue  

Media and entertainment company Togethxr filed a lawsuit in June against the XFL over the league’s logo, alleging that it was “confusingly similar to Togethxr’s brand and logo.”

In August, Togethxr dropped the trademark infringement suit.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NCAA golf chaampionships

NCAA Golf Hosts Ready to Bid on Championship Extension

The North Course at Omni La Costa in Carlsbad has hosted for three years.
Jun 4, 2026; Oklahoma City, OK, USA; Texas Longhorns players and coaches pose for a group photo after defeating the Texas Tech Red Raiders to win the NCAA WomenÕs College World Series championship series at Devon Park.

WCWS Finals Break Viewership Records

Game 2 of the WCWS finals averaged 2.5 million viewers on ESPN.

Stars Arena Move Deepens Downtown Dallas Sports Exodus

Both the Stars and Mavericks are seeking to build new arenas.
podcast thumbnail mobile
Front Office Sports Today

7/15/26 – England vs Argentina, Michigan Athletics Investigation Latest, MLB Labor War

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
July 15, 2026

NBA Summer League Is a Sports-Photography Bootcamp for Players

A new photography program has players taking other kinds of shots.
July 15, 2026

Still No Timetable for Trump Turnberry to Host Another Open Championship

Turnberry last hosted the Open in 2009.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Mar 15, 2023; Phoenix, Arizona, USA; Detailed view of a Team USA baseball hat during the World Baseball Classic at Chase Field. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
July 14, 2026

Two Years From LA28, MLB’s Olympic Plan Remains Unsettled

The league and union are still grappling with several logistical issues.
July 14, 2026

MLB Players and Owners Still Miles Apart: ‘I Think It’s Perverse’

Baseball’s management and labor leaders offer very different viewpoints. 
Jul 13, 2026; Philadelphia, PA, USA; Baseball fans react before the final round of the All Star-Home Run Derby at Citizens Bank Park.
July 14, 2026

MLB All-Star Game Tickets Surpass World Cup Semifinal

The biggest factor is a shortage of tickets on the resale market.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 13, 2026 General view of a flag with the Claret Jug trophy during practice
July 14, 2026

Open Championship Stays Out of Prize Money Race With $17.75M Purse

The Masters and U.S. Open paid out $22.5 million purses.