The media and entertainment company Togethxr — founded by some of the most notable names in women’s sports — filed a lawsuit against the XFL over the league’s logo.
The civil complaint, filed in federal court Wednesday, alleges the logo for the third rendition of the pro football league utilizes an X design that is “confusingly similar to Togethxr’s brand and logo” and that it unveiled the logo without Togethxr’s permission.
Togethxr is seeking a preliminary and permanent injunction that would prevent the XFL Properties from using the logo, according to the trademark infringement lawsuit.
Togethxr also requested any profits the XFL derived from the alleged trademark infringement, and for the XFL to pay for “corrective advertising” and cover Togethxr’s court costs.
“Our co-founders have worked tremendously hard to build a platform that elevates and centers women across sports and culture,” Togethxr said in a statement to Front Office Sports.
“We are a brand where representation, diversity, inclusivity, and equality are the norm, and while we commend the XFL on their move towards being more inclusive, we don’t feel that needs to come at the expense of the Togethxr brand. We continue to look to the XFL for a reasonable resolution.”
A message left with the XFL was not immediately returned on Friday.
The lawsuit comes nearly two months after Togethxr sent the XLF a cease and desist letter.
Soccer star Megan Rapinoe called out the similarities in the logos on Twitter on April 7. Rapinoe’s wife, Sue Bird, co-founded Togethxr along with Alex Morgan, Chloe Kim, and Simone Manuel.
The XFL plans to relaunch in 2023 after its assets were purchased in 2020 by an ownership group consisting of Dwayne “The Rock” Johnson, Dany Garcia, and RedBird Capital in August 2020.