• Loading stock data...
Tuesday, July 16, 2024

Togethxr Sends Cease and Desist Letter to XFL Over Logo

  • Both Togethxr and the XFL share a very similarly designed 'X' in their respective logos. 
  • Togethxr says it is 'disheartened to see the announcement of the XFL’s new branding and logo.'
XFL/TOGETHXR Design: Alex Brooks

The XFL unveiled its new logo on Wednesday. On Friday, the media and commerce firm Togethxr issued a cease and desist letter over trademark concerns, a company spokesperson told Front Office Sports. 

Soccer star Megan Rapinoe warned in a tweet Thursday that Togethxr  — a company co-founded by her wife, Sue Bird — would “be cookin up a response to the Cease and Desist and an ENTIRE new brand ID.” 

Both Togethxr and the XFL share a very similarly designed “X” in their respective logos. 

“Togethxr and its co-founders have worked tremendously hard to build a platform that uplifts women in sports and culture,” Togethxr said. “We were disheartened to see the announcement of the XFL’s new branding and logo, which has striking similarities to our own.

“It’s our mission to weave representation and equality into all that we do, which is why we’ve issued a legal notice to the XFL highlighting our concerns. We will continue to protect the important work we’re doing.”

Togethxr has a head start with the U.S. Patent and Trademark Office. It filed an initial trademark application last April and received an initial response on the application in December. 

The company — which also counts snowboarder Chloe Kim, soccer star Alex Morgan and swimmer Simone Manuel as co-founders — has used the logo for months before the XFL’s trademark application filed on Monday. 

“That gives them priority,” said Zakari A. Kurtz, founder of Sneaker Law Firm. “Now the next question is how ugly and messy will this get?” 

Messages left with the XFL were not immediately returned. 

The last major trademark dispute in sports was between Cleveland’s MLB team formerly known as the Indians and a roller hockey team over the use of Guardians. The baseball team announced its Guardians rebrand in July, which followed a lawsuit filed by the Cleveland Guardians roller hockey team. 

The lawsuit was settled for an undisclosed amount in November. 

While the XFL is a league and Togethxr is a media company, Kurtz said they are both sports-related and applied for many of the same trademark classes.

“That’s a good signal that they are similar,” Kurtz said. “The fact that they are [seeking trademarks] in the same classes doesn’t bode well for the XFL.”

The XFL’s assets were purchased for $15 million by a group that includes Dwayne “The Rock” Johnson, Dany Garcia and RedBird Capital in August 2020. While the league was expected to relaunch this spring, the debut of the third iteration of the XFL was pushed back to 2023. 

Copy Link
Link Copied
Link Copied

What to Read

The Mississippi Department of Human Services on Monday sued retired NFL quarterback Brett Favre along with several other people and businesses to try to recover millions of misspent welfare dollars that were intended to help some of the poorest people in the U.S.

Judge in Mississippi Welfare Case Boots Brett Favre’s Lead Lawyer

The judge wrote he had a ‘pattern and practice of delicate deception.’

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
April 13, 2024; Columbus, Ohio, USA; Ohio State Buckeyes wide receiver Emeka Egbuka (2) catches a pass for the scarlet team while defended by cornerback Jordan Hancock (7) of the grey team during the first half of the LifeSports Spring Game at Ohio Stadium on Saturday.

As NIL Turns Three, Collectives and Football Still Control the Industry

Collectives dominate NIL, and football makes up most of collective budgets.

Spring Football’s Future: UFL’s Mixed Results, Ambitious Changes Ahead

“You really need deep pockets,” former XFL commissioner Oliver Luck tells ‘Front Office Sports.’
podcast thumbnail mobile
Front Office Sports Today

Formula E is Powering Its Own Future


Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.

Teenage Sprinting Prodigy Sues Gatorade After Positive Test

Issam Asinga alleges Gatorade gave him contaminated gummies.
Stadium with NFL logo at the mid-field line
July 10, 2024

‘Nonsensical’: NFL Blasts Massive Jury Award in Latest Sunday Ticket Case Filings

The league asked for a new trial and called the damages ‘indefensible.’
July 11, 2024

Criminal Charges Mean No Pay for Wander Franco

Franco had been receiving half of his $2 million base salary.

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 9, 2024

$2 Million of Memorabilia Stolen in Dallas Baseball Card Heist

The thieves pulled off a sophisticated heist at the Dallas Card Show.
Former NFL quarterback Brett Favre watches from a suite in the third quarter of Super Bowl 56 between the Cincinnati Bengals and the Los Angeles Rams at SoFi Stadium in Inglewood, Calif., on Sunday, Feb. 13, 2022. The Rams came back in the final minutes of the game to win 23-20 on their home field. Super Bowl 56 Cincinnati Bengals Vs La Rams
July 9, 2024

‘Powerless’ Brett Favre Attempts to Revive Lawsuit Against Shannon Sharpe

Attorney argued Sharpe’s comment that Favre ‘stole’ welfare dollars isn’t protected speech.
July 2, 2024

Nev. Court Again Rules Gruden Suit Should Be Shunted To Secretive NFL Arbitration

Gruden says the NFL leaked emails to oust him as Raiders coach.