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World Cup Opener Viewership Blows Past 2018 Numbers

  • The World Cup Opener in Qatar Sunday was watched by over 7 million television viewers in the U.S.
  • Fox and Telemundo numbers up 88% and 164%, respectively, from 2018 opener.
Qatar national team player attempts cross against Ecuador during World Cup match
Danielle Parhizkaran-USA TODAY Sports

The World Cup Opener in Qatar Sunday was watched by over 7 million television viewers in the U.S., according to the Associated Press.

Fox Sports’ English-language coverage of Ecuador’s 2-0 victory over host Qatar was watched by 3.228 million viewers on the FS1 cable network and other platforms. 

Another 4 million viewers watched Spanish-language coverage across Telemundo, Peacock, and Telemundo Deportes. 

Fox and Telemundo bought U.S. TV rights to the 2018 and 2022 World Cups for a combined $1 billion. More:

  • Fox’s viewership was up 88% from the 2018 World Cup Opener, which featured host country Russia tallying a 5-0 win over Saudi Arabia. Meanwhile, Telemundo’s audience was up 164% from the 2018 Opener.
  • Monday’s 1-1 tie between the U.S. and Wales was watched by 11.5 million viewers on the BBC, according to Deadline. U.S. viewership numbers are expected to roll in on Wednesday.
  • With this year’s World Cup shifting to the fall from its normal summer time, Fox’s and Telemundo’s coverage will have to compete this weekend against college football and NFL games. 
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But Fox executives are not complaining.

Between Thanksgiving’s New York Giants-Dallas Cowboys NFL game, Black Friday’s U.S.-England World Cup match, Saturday’s Michigan-Ohio State college football game, and Sunday’s full slate of NFL games, Fox Sports chief executive officer Eric Shanks expects 120 million viewers.

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